- Successfully manage and execute multiple Affiliate digital campaigns primarily within legal/mass tort, MVA and rehab verticals to boost the overall performance and financial strength of the company. - Research and source new Affiliate partnerships to create strategic and profitable per call campaigns. - Collaborate with affiliate partners to optimize performance and meet revenue goals.- Utilize creative methods to proactively prospect new opportunities using various channels (Email, Phone, LinkedIn, Skype, Facebook, Trade Shows, etc.)

- Supported performance-based marketing initiatives to optimize and grow client portfolio across multiple personal insurance, healthcare and home services verticals. - Implemented digital lead generation campaigns to generate data leads, calls and clicks. - Utilized quantitative and qualitative information to develop metrics and measure effectiveness (i.e., CPA, CPL, CPC) to help clients succeed.- Managed client relationship, profitability, and grew my existing client account portfolio by 20%.

- Managed publisher accounts on open exchange to connect publishers with advertisers.- Worked across multiple verticals, including health, home services, solar, auto and mortgage. - Responsible for daily management, growth and optimization of performance marketing campaigns.- Generated $4M in annual revenue with diverse portfolio of 125 publisher accounts for lead generation, pay per call and inbound calling campaigns.- Tasked with review, approval and execution of digital marketing programs and promotions.

- Executed successful relationship management and performance-based marketing solutions for multiple affiliate partners. - Provided performance reporting and analysis to optimize performance, conversion and profitability of online lending lead generation campaigns.- Implemented digital marketing campaign strategies with insights revealed through customer driven data.- Managed network of 30 affiliate partnerships to generate over $10M in annual revenue.

- Account management and business development of sales territory to provide clients with technology solutions to improve efficiencies and profitability. - Provided a customized approach to design, develop and implement end-to-end technology solutions focused on client's core business, which include IT Services, Cloud Based Solutions, Document Management, Phone Systems and Office Equipment.- Collaborated with specialists as a liaison to complete projects and continue building and leveraging existing account relationships.

- Account management of full in-house advertising agency to develop comprehensive marketing services and programs for independent financial advisors and insurance professionals to increase brand awareness and grow their individual client base.- Worked cross-functionally with Creative Services, Sales and other stakeholders to establish innovative, differentiating demand generation and sales-driving marketing programs.- Ensured programs are developed and launched in a comprehensive and efficient manner, including marketing support, communication strategy, sales training, and reporting.- Led cross-functional teams to develop and implement 8 new multi-channel marketing initiatives/programs.- Developed marketing strategy and initiatives to support the organization's value proposition and positioning to drive client awareness, consideration and program utilization.- Led cross functional teams via influence and consensus building.- Researched and interpreted consumer and market insights that drive behavior and influence program development.- Developed marketing communication plans including traditional and digital marketing, including email, video, search and social media.- Responsible for meeting deadlines, managing multiple tasks, and tracking results in fast-paced environment.

- Liaison between analytics, sales and marketing departments to provided strategy and consumer intelligence for actionable activities to grow sales and market share. - Consulted with the development, implementation and evaluation of marketing and sales programs to support multiple animal divisions, including cattle, swine, companion and equine. - Project managed development of retention “watch list” to proactively identify key strategic customers with changing purchasing behavior.- Implemented marketing and analytics measurement plan for new Bronchi-Shield Oral canine kennel cough vaccine product launch. - Led business analysis of feline segment for qualitative research behind lacking product usage and changing vet clinic needs.- Accountable for implementation and ongoing operation of Customer Relationship Management (CRM) programs.

- Directed and executed strategic planning and field marketing plans for H&R Block 10,000 retail tax office network.- Profit and Loss responsibility for key consumer segment delivering one-year ROI of 269%.- Implemented comprehensive retention and acquisition marketing programs to achieve 110% incremental client growth for past three years.- Led efforts to define market strategy, offers, media planning, market research and local sales support for refund anticipation loan portfolio of 7 million tax clients.- Implemented integrated marketing plan and value proposition to launch three new products, including a pre-paid debit card, pre-tax refund loan product and free W-2 early access.- Developed and managed multichannel direct marketing programs, including direct mail, email, calling, merchandising, social media, SMS, paid and organic search, and website development.- Wrote and communicated marketing campaign creative briefs to define requirements, strategies, and goals.- Recommended marketing program tactics based on extensive program evaluation and analytics.