With 25+ years of experience in finance and operations consulting, I help business bridge the gap between Finance and Operations to maximise strategic success. I focus on strategic financial outcomes to grow your business: - Optimizing for better profits. - Organising so you can take time off. - Financial Performance Management I mainly work with construction, trades, and commercial cleaning business owners, along with Industry Associations:- Derek doubled his drainage business with our Perfect Pricing Strategy. - Anthony grew his business profits over 5 times in his waste management business with our profit Growth Framework.I am not a tax accountant - they focus on reducing your income so you pay less tax. They are good at it. I focus on growing your business: - Optimizing for better profits. - Organising so you can take time off. - Managing finances so you can scale Just like a virtual CFO. I am not your typical accountant...- I spent 20 years focused on business management (not tax)- I'm creative and like using my hands (I've helped build a house and car)- People laugh at (some of) my jokes, - I have 10 friends that are NOT accountants and/or lawyersI know how hard it can be. - I got into finance because of my Dad. He was a tradie business owner. He had several businesses. He worked HARD. Really hard to support us. He worked every waking hour. - He was great with customers, great work ethic, exceptional quality, and in huge demand. He even had to turn down business as he was too busy... Despite this he still struggled with the BUSINESS. All he had to show for it was a nice house, and a bad back. He had no long-term earning potential, no legacy.He didn't understand what he needed to make the business successful:- No clear strategy, finance issues, staffing issues. - Couldn't scale, not sure how to grow. He didn't have the systems in place to take a break from his business. He worked "in" his business not "on" it. I vowed to help businesses just like my dad's.