Brad Hung Email & Phone Number

New Taipei City, Taiwan

Manage and define product and pricing for test and measurement equipment • Analysed and established pricing for customers and discount parameters for sales to meet or exceed margin goals between OEM and OBM business.• Prioritized key product features and enhancements by analyzing technical tradeoffs, market readiness, and user privacy requests. Led cross functional teams to deliver against schedule.• Partnered with sales teams to create online marketing campaigns, deliver roadmap, and close strategic deals.

Led product development of Pro AV segment which offering audio visual system integration solution in commercial or industrial use. • Launched 2019 hero product Video Wall Processor and developed 3 new customers accordingly.• Devised system integration solution of surveillance and digital signage for general purpose and customized request.• Reallocated Pro AV product line and integrated resource to ensure profit of key product growing, achieving 25% YOY growth in profit of video processors.• Led collaboration of sales and component forecasts with sales team, reported back through S&OP.• Promoted Q/Q growth by analyzing customer feedback, prioritizing product specifications, quickly resolving escalations, and collaborating with engineering to test and implement upgrades.

Tainan City, Taiwan

• Preparation and execution of Pastry, dessert and bakery product.• Sales and inventory control. • Created plans for online and offline marketing activities.• Technician certificate of food baking on Bread and Pastry & Cake category.

Developed product strategy and portfolio roadmap to ensure ROI for LED projector.• Engaged UI/UX design and review, usability studies and design trends. • Prioritized key product features and enhancements by analyzing technical tradeoffs, market readiness, and user privacy requests. Led cross functional teams to deliver against schedule.• Defined Product and roadmap by using business vision, customer needs, analytics data and managed mission critical platform.• Analyzed sales data from in house and agency report by BI tool and Excel pivot table.• Led long-term and short-term product strategic planning, prioritization, and maintained relevance of business plans through ROI analysis. • Collaborated with marketing and EC teams to create online marketing campaigns, deliver roadmap deep dives, and close strategic deals that increased Optoma's worldwide market share.

New Taipei City, Taiwan

Defined requirements, enhancements, and priorities for Nuforce professional audio product.• Product manager for Nuforce product line of professional audio. Including Integrated Amplifier, DAC, Home Theater and Headphone Amplifier. • Defined product strategies focused on user experience and customer insight.• Evaluated various third-party products and solutions for expansion of product line.• Managed multiple projects working closely with engineering team based both in-house and contract manufacturers.• Conducted ongoing market and competitive analysis to drive profitable niche solutions.• Negotiated cost reduction by actively cultivating and managing a strategic partnership and gathering data to develop business cases. • Provided pricing and forecasting strategies to maximize ROI for Nuforce's highest margin product line.

• Responsible for Sourcing, Product Development, Project Management and Quality Management.• Managed several projects and more than 5 contact manufacturers to reach aggressive schedule deadlines though the development cycle simultaneously. • Coordinated manufacturing process from material procurement to finished goods shipment.• Established SOP and database of quality control for product design and enhancement.• Handled technical support for manufacturing, regulatory compliance, and mechanical molding. • Evaluated various third-party products and solutions to extend product portfolio.

Master'S Degree, Electrical Engineering And Computer Science

Bachelor'S Degree, Electrical And Electronics Engineering