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Intrapreneur by day and entrepreneur by night. Culture warrior and innovative self-starter with brand build, base business, white space platform innovation, consumer insights, and retail experience across snacks, laundry care, pet services, sports nutrition products, kids meal combos and consumer electronics. Experience in creating and launching brands from idea to shelf, building out innovation pipelines, leading consumer insight projects, developing customer loyalty strategies, and driving trial and awareness. Two years of cross-cultural leadership experience while living in 7 cities throughout Denmark.Specialties: • Culture Champion• Lead new product launches from idea to execution to post launch tracking and adjustment• Consumer insights • Use community of 3,000 to develop, program, deploy, analyze, and report surveys and results• Analysis - Mine data for insights through Nielsen/IRI/SPINS as well as primary consumer research• Lead cross-functional teams• Pricing analysis• Positioning• Customer loyalty strategies• Budget management• Training & development• Cross-cultural communication• Packaging - from concept to dieline, graphic artist, separator, and printer• Danish (conversant)• Pinball player and collector• Entrepreneur
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Founder, Ceo, Head Of InnovationLit FramesChicago, Il, Us
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Director Of Product ManagementEmbark Veterinary Oct 2024 - PresentBoston, Massachusetts, Us -
Founder, Ceo, Head Of InnovationLit Frames 2018 - PresentPremium backlit LED frames for the game room enthusiast.
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Director Of Marketing OperationsThe Genius Brand Apr 2024 - Oct 2024Auburn, Washington, UsOversee Innovation, Retail Marketing, Insights, and Customer Service -
Director Of Innovation And Retail MarketingThe Genius Brand May 2023 - Apr 2024Auburn, Washington, Us- Own and lead 18 month innovation pipeline and commercialization process - Own and lead all retail marketing strategy and execution
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Marketing Director & Head Of RetailRo Nov 2022 - Mar 2023New York, Ny, UsPromoted within 6 months to lead a cross-functional team of six across marketing, innovation, strategy, sales, and ops across the Ro OTC portfolio of brands -
Marketing Director, Roman Men’S HealthRo May 2022 - Nov 2022New York, Ny, Us
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Sr. Category Manager, Amazon Books And 4-Star StoresAmazon Jul 2021 - May 2022Seattle, Wa, UsManaged the Devices category across 60 brick and mortar locations across the US. Amazon shut down the business in the Spring of 2022. -
Shopper Marketing Lead - WalmartThe Kraft Heinz Company 2020 - 2021Chicago, Il, UsLed Shopper Marketing activities for KraftHeinz's largest account, Walmart. Worked with the largest brands at Kraft to drive conversion at shelf by executing a variety of tactics throughout the customer journey: pre-shop, shop, and post-shop. -
Brand Manager, LunchablesThe Kraft Heinz Company 2019 - 2020Chicago, Il, UsPromoted in under a year to help drive growth on the one of the largest brands in the Kraft Heinz portfolio. Partner with creative, design, media, PR agencies and outside brands to create continued excitement for Lunchables. Manage commercialization projects and the budget that funds all working and non-working spend.
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Brand Manager, Growth Platforms - Snacking & ChurnyThe Kraft Heinz Company 2018 - 2019Chicago, Il, UsManage Kraft, Cracker Barrel, Athenos, Hoffman’s, and Polly-O snacking cheese and deli portfolio.
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Brand Manager, New Ventures & InnovationGlanbia Performance Nutrition (Gpn) 2016 - 2018Kilkenny, Ireland, UsManage upstream, white space innovation, driven by consumer insights for Optimum Nutrition, BSN, and Isopure. Projects span across new demographics, categories, geographies, occasions, and channels. • Launched ON Protein Almonds in 2018 - new to world innovation - from insight to launch• Tested 125 product concepts in a 12month period- from concept writing to programming, deployment, analysis, report, and presentations to senior leaders• Managed community of 3,000 to develop, program, deploy, analyze, and report surveys, iHUTs, and concept tests across all brands. -
Sr. Associate Brand Manager, New Ventures & InnovationGlanbia Performance Nutrition (Gpn) 2015 - 2016Kilkenny, Ireland, UsLed two NPD projects under the BSN brand. Wrote and programmed studies for our online consumer panel, then mined the data for insights, resulting in consumer-led decisions around product names, formulas, claims, key attributes, and price/value proposition.
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Associate Brand Manager - Laundry SpecialtiesHenkel 2014 - 2015Düsseldorf, North Rhine-Westphalia, DeManaged base and Innovation projects across 6 laundry care brands: Purex Crystals, 20 Mule Team Borax, Zout, Fels-Naptha, Sta-Flo, and Purex 2. Increased YoY sales on a $40MM brand with only a $100K budget. -
Associate Marketing ManagerDiamond Foods, Inc. 2012 - 2014Stockton, Ca, UsLed base and innovation projects for Emerald snack nuts and Breakfast on the go! Competed in two categories: convenient breakfast and snack nuts. -
Mba Graduate - Global MarketingThunderbird School Of Global Management 2010 - 2012Phoenix, Arizona, Us -
MissionaryDenmark 2002 - 2004Learned to read, write, and speak the Danish language fluently. Provided service to the Danes.
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Owner And FounderBradley B. Enterprises 2001 - 2001• Responded to and won a Request For Proposal (RFP) issued by the Illinois State Highway Toll Authority to manufacture toll gate arms.• Formed company with two employees, licensed by the state of Illinois as an umbrella under which to conduct business enterprises.• Provided weekly office cleaning services for a local employment agency.• Purchased, refurbished, and sold 80+ coin-operated pinball machines and arcade games.
Brad Hunter Skills
Brad Hunter Education Details
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Thunderbird School Of Global ManagementInternational Marketing -
Brigham Young UniversityCommunications - Advertising
Frequently Asked Questions about Brad Hunter
What company does Brad Hunter work for?
Brad Hunter works for Lit Frames
What is Brad Hunter's role at the current company?
Brad Hunter's current role is Founder, CEO, Head of Innovation.
What is Brad Hunter's email address?
Brad Hunter's email address is mi****@****ail.com
What is Brad Hunter's direct phone number?
Brad Hunter's direct phone number is +163023*****
What schools did Brad Hunter attend?
Brad Hunter attended Thunderbird School Of Global Management, Brigham Young University.
What are some of Brad Hunter's interests?
Brad Hunter has interest in Volleyball, Guitar, Boating, Motorcycles (On And Off Road), Photography, Hiking, Biking, Travel, Fishing.
What skills is Brad Hunter known for?
Brad Hunter has skills like Marketing, Product Development, Cross Functional Team Leadership, Brand Management, Advertising, Marketing Strategy, Leadership, Strategy, Marketing Management, Project Management, Market Research, Microsoft Excel.
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