Developed strategic event sales and marketing plans based on company goals that promote sales growth and customer satisfaction for the organization. Used in depth hospitality market research and data analysis along with committed networking and prospecting to develop lead generation.Advanced rapidly through a series of promotions of increased influence, authority, and accountability, from an initial role as Event Sales Representative to Sales Manager, culminating in Vice President of Sales and Marketing across three locations.

Managed overall retail store performance through strategic sales strategies, innovative marketing content, analyzing data and trends, networking and community involvement, store merchandising and coaching high-performing and enthusiastic team members.

Managed client needs and expectations during the sell of their business. Responsibilities included preparation of companies' confidential information memorandums, client meetings, financial year-by-year comparisons, and marketing, such as presentations, photography, website listings, and email marketing.

Owned and operated retail business specializing in formal attire, footwear, and accessories. Responsible for overall business success through strategic and innovative sales and marketing strategies, analyzed data and market trends for successful buying and store merchandising, dedicated networking and community involvement, and high attention to customer service with an emphasis on a "people-first attitude".