Bradi Henao, M.S. Email & Phone Number

Greenville, South Carolina Area

Gordian's Senior Marketing Manager for SLED and Federal verticals. Oversees Gordian's B2B and B2G SLED and Federal marketing strategies. Responsible for creating and implementing campaigns, sales enablement, supervising staff, networking with stakeholders, analyzing data and helping management make informed decisions driving to our company goals and objectives.

Greenville, South Carolina Area

Responsible for developing and executing strategic and tactical marketing initiatives that drive revenue with Gordian's key partners as well as developing co-marketing strategies to drive leads and growth from the partner channel.

Greenville, South Carolina Area

RSMeans data Enterprise, Commercial Marketing Manager RSMeans data Partner Integration, Marketing ManagerFederal, Marketing ManagerResponsible for strategic planning and execution of marketing campaigns for all Enterprise Solutions with RSMeans data, including our data integration solutions sold via Reselling Partners. In addition to Enterprise RSMeans data, also responsible for the strategic planning and execution of marketing campaigns for the Federal Government. Implement strategic targeted, account based marketing for the commercial/retail industry for our Enterprise Solutions as well as involved with growing our reseller partner channel by increasing brand awareness via co-marketing channels. Initiate and manage product release marketing campaigns as well as identified best channels to reach target audiences and positioned messaging to enhance conversion opportunity. Utilize marketing automation system (Marketo) and CRM (Salesforce) to measure lead funnel progression, track effectiveness of campaigns and marketing-influenced revenue.

Greenville, South Carolina Area

Responsible for all marketing efforts including but not limited to: developing annual global marketing plan and strategy, marketing budget management, advertising, multi-media and digital marketing efforts including but not limited to:- Brand development and awareness on a global level - B2B, B2G- Managed company rebrand and website relaunch- Liaison with global distribution network in multiple countries- Investor relations and communications- Web development, management, social media- Print and digital advertising- Graphic design

Spartanburg, Sc

Responsible for managing, implementing and overseeing all aspects of marketing, business development and corporate internal and external branding including but not limited to:Develop and manage extensive yearly marketing plan and budget: - Present monthly budget review and ROI results to executive teamImplement all advertising, multi-media and digital marketing and sales campaigns: - Execute B2B, B2C lead generation, customer satisfaction surveys and social media campaigns - Perform analytics for all marketing and sales efforts across various databases in SQL - Manage all events and brand awareness efforts nationwide - Manage relationships with various national vendors and strategic partners - Manage website and web development - Manage all IT/database tickets in JIRA for Sales and Marketing - Manage collateral compliance, continuously work with Fair Lending Officer and legal departmentsInternal Marketing: - Assist HR with internal marketing and recruiting initiatives - Research and develop new sales territories - Develop extensive training material for new hires - Develop quarterly company associate newsletterAccomplishments: - Successfully executed rebrand effort - Website and customer journey relaunch - 2013 Marketing Coordinator of the Year - Core member on CRM replacement project - Microsoft Dynamics - Core member of dealer and customer portal project

Easley, Sc

Marketing Coordinator  Performed marketing research & developed marketing strategy Managed corporate brand awareness and image Designed and created print advertisements and corporate website Strategic Partnership manager with Clemson University and Furman University AthleticsAccounts Receivable Manager Created a compensation system linked to daily revenues/ accounts receivable Responsible for cash flow and accounts receivable Managed overall company budgetCompliance and Tax Preparer Coordinator Managed scheduling and yearly training Assisted in tax preparation for clients Handled all electric filings and compliance regulations with IRS Assisted tax preparers with IRS audits for both corporate and individual tax returns

Travelers Rest, Sc

 Developed comprehensive digital media marketing plan  Performed extensive Situational Analysis Organized and presented findings to executive team Strategized with management to create a plan for perusing new firms/ product lines

Easley Sc

Marketing Plan Development and ImplementationInventory System CreationGraphic DesignGrand Opening Coordinator

Master Of Science (Ms), Marketing With Accounting Emphasis, Summa Cum Laude

Activities and Societies: Study Abroad, Sigma Alpha Lamba, Clemson University Marketing Association

Certificate In Disruptive Strategy With Clayton Christensen, Complete

Disruptive Strategy with Clayton Christensen is a 6-week, 30-hour online certificate program from Harvard Business School Online..

Study Abroad Progr, International Marketing And Sports Marketing, Complete

Bachelor Of Science (Bs), Marketing/Marketing Management, General, Cum Laude

Activities and Societies: Study Abroad, Sigma Alpha Lamba, Clemson University Marketing AssociationMinor in Management International.