As a Certified Measurement Marketer, my role is to help local businesses implement a Measurement Plan that helps them better understand the digital side of their business. This involves improving their Google Analytics implementation, setting up advanced user behavior tracking, and creating interactive dashboards to visualize their data in a way that is easy to understand.

I first launched SEMpathfinder in mid-2018. At the time, my services were 100% focused on Google Ads Management. My specialty was running Paid Search Campaigns for Local Businesses. My most successful campaigns are for Medical Offices & Home Services, including the following industries: Tree Services, Residential Cleaning Companies, Chiropractors, Gynecologists, and Urgent Care Centers, among other industries.

KNG Strategies was a consulting firm specializing in Search Advertising, Social Media, Email Marketing, and Branding for Small-to-Medium sized enterprises. My time at KNG ended when the business closed in mid-2018, at which point I started my own Digital Marketing Consultancy.

After spending seventeen years in the American education system, my partner and I decided to take a year off. Instead of rushing to apply for jobs, moving to a new city, and settling into the traditional nine-to-five, we decided to take a Gap Year. Over the course of our Gap Year we wrote about our experiences on our blog, TwoSidedTravels.com, as well as on our blog's social media handles.

Find appropriate venues and coordinate venue and speaker logisticsDevelop Public Relations plans and promote upcoming events through local channelsRecruit local creative professionals from Penn State and surrounding communities

In March 2014, I was selected for the AAF Vance and Betty Stickell Internship Program. After being chosen, I was placed into an internship at Leo Burnett.During my 10-weeks at Leo Burnett I worked on the Pfizer Nexium account. It was an exciting time to work on the Nexium OTC account, as the product had just entered the market in May 2014. My responsibilities ranged from competitive analysis to social tracking. Outside of my client responsibilities, I worked with eleven other interns on a new business pitch for Kraft String Cheese. Over the course of eight weeks, we researched, found an insight and developed a campaign. During our final week at Leo Burnett we presented our campaign to Kraft representatives and Leo Burnett senior management.

During the summer of 2013 I interned at the Gillespie Group in Wallingford, PA. Gillespie Group is a full-service marketing and advertising firm that has served some of the most prominent advertisers in the Philadelphia area, including Webuyanycar.com, the Ford Dealers Association, the Archdiocese of Philadelphia, Catholic Health Care Services, and WPHL-TV. During my time at the Gillespie Group, I gained insight into how an advertising agency is run by working with each department and sitting in on client meetings. I created industry related content for the agency blog and managed the agency Facebook page. I also conducted market research for various projects, including in-store customer surveys and market share statistics for a company that the Gillespie Group was preparing to pitch.