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Over 20 years of Consumer Electronic (CE) Product Management and Product Marketing experience.Passionate about working with amazing people to develop and bring to market products and services that solve real world problems and make people’s lives better.Driven by data analysis, trends, customer feedback/reviews and continuous product improvement. CAREER ACCOMPLISHMENTS:• Founded Tanoshi, an EdTech meets social impact startup that generated over $1 million in sales in its first full calendar year on the market, over 17K computers sold and over $4M in revenue to date. Quickly became a leader in the kids computing space.• Grew retail CE product sales from $500K per year to over $20 million a year in only two years while working for Toshiba.• Achieved online product sales success for a new universal docking station by managing all development and launch responsibilities; became a top selling product (#1 in online sales for its category) in less than five months. #1 in retail within 1 year.• Led development of award winning line of touchscreen laptop and all-in-one computers for VIZIO.
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Instructional SpecialistAmerica'S SbdcPortland, Or, Us -
Head Of Product / CeoTanoshi Inc. Mar 2015 - PresentOakland, California, UsTanoshi is a company founded with the purpose of developing fun, safe and educational consumer electronic products for today’s school age kids. Technology is quickly evolving and Tanoshi is in the forefront of developing the best family friendly user experience. Tanoshi helps growing kids develop the skills they need now and in the future.https://tanoshi.com/ -
Senior Product ManagerVizio Sep 2012 - Feb 2015Irvine, Ca, UsManaged development and launch of premium HD touchscreen laptops, all-in-one computers and tablets. Developed strategic product positioning and key features messaging. Initiated and led in process improvement projects. Managed technology partnerships with Google, Microsoft, Intel, AMD, Qualcomm, Broadcom, etc. Administered relationships with key ODM partners. Liaison between product development, research, design, legal, finance, business planning, marketing, sales, support, web and go-to-market teams. -
Product Manager / Marketing ManagerToshiba Mar 2008 - Aug 2012Minato-Ku, Tokyo, JpHandled dual role as a Product Manager and a Product Marketing Manager. Worked with U.S. and worldwide teams to develop and promote high quality laptops, accessories, and other electronic products. Identified new opportunities for growth, conducted research to justify launching new categories, worked with HQ and OEM/ODM's to develop appropriate products, managed product lifecycles, and created marketing programs to successfully sell those products in North America. -
Strategy Consultant / Market Research AnalystLevin Consulting Jul 2004 - Feb 2008Cleveland, Ohio, UsManaged go-to-market projects for CE start-ups, as well as some Fortune 500 companies. Conducted primary and secondary market research and analysis. Developed and presented marketing strategies for vendors to increase sell-in and sell-through at key retail locations and e-commerce sites. Helped grow sales and market share for a variety of CE and IT companies. -
English InstructorBerlitz Corporation Feb 2002 - Mar 2004Princeton, Nj, UsTaught English as a Second Language (ESL). Also led full immersion business English training programs. -
Disney Resorts Recreation HostThe Walt Disney Company May 2001 - Dec 2001Burbank, Ca, Us -
Business And Economics TutorWesley College, The University Of Sydney Feb 2000 - Dec 2000Camperdown, New South Wales, Au -
Financial AnalystBoeing Jul 1999 - Jan 2000Arlington, Va, Us
Brad Johnston Skills
Brad Johnston Education Details
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The University Of Sydney Business SchoolCommerce -
Pitzer CollegeEconomics And Political Economy -
UnswPolitical Economics
Frequently Asked Questions about Brad Johnston
What company does Brad Johnston work for?
Brad Johnston works for America's Sbdc
What is Brad Johnston's role at the current company?
Brad Johnston's current role is Instructional Specialist.
What is Brad Johnston's email address?
Brad Johnston's email address is br****@****ail.com
What is Brad Johnston's direct phone number?
Brad Johnston's direct phone number is +194967*****
What schools did Brad Johnston attend?
Brad Johnston attended The University Of Sydney Business School, Pitzer College, Unsw.
What are some of Brad Johnston's interests?
Brad Johnston has interest in Professional Networking, International Travel, New Technology, Community Service, Education, Environment, Sports, Health.
What skills is Brad Johnston known for?
Brad Johnston has skills like Product Marketing, Product Management, Competitive Analysis, Strategy, Product Development, Product Launch, Marketing Strategy, Business Development, Brand Management, Market Research, Mobile Devices, E Commerce.
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