Manager Of Digital Strategy & Marketing
• Head of all digital marketing efforts for quick-serve restaurant chains Carl’s Jr. and Hardee’s including brand web sites, Facebook fan pages, YouTube channel, e-mail database, customer loyalty programs, and mobile application that reached over 3.75 million monthly users. Oversaw all digital media buys including budget, placement, setting KPI, optimization and creative. Supervised television commercial productions. • Integrated corporate marketing partnerships with Coca-Cola, Dr Pepper, Monster Energy, Sony Pictures, Warner Bros., Relativity Media, Atari, Namco, Los Angeles Lakers, Dodgers and Kings, Sacramento Kings, Maloof Money Cup and Rob Dyrdek.• Created local and regionally targeted digital marketing for franchisees. Consulted international licensors on best marketing practices. Ran and created assets for in-restaurant television network consisting of 390 locations.