Brad Kaplan

Brad Kaplan Email and Phone Number

Executive / Advisor in Brand Strategy, Marketing Strategy, and Purpose. @ Bootleg Strategy Consulting
Brad Kaplan's Location
Atlanta, Georgia, United States, United States
About Brad Kaplan

I help companies grow, with purpose. From brand strategy to marketing strategy to articulating and activating their authentic "why," I advise companies and nonprofits on setting purposeful and mission-driven strategies to energize their people, fuel innovation, and inform marketing communications and customer experience.

Brad Kaplan's Current Company Details
Bootleg Strategy Consulting

Bootleg Strategy Consulting

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Executive / Advisor in Brand Strategy, Marketing Strategy, and Purpose.
Brad Kaplan Work Experience Details
  • Bootleg Strategy Consulting
    Managing Partner
    Bootleg Strategy Consulting Sep 2010 - Present
    Delivering high impact, insights-driven brand/growth strategy engagements and advisory work for partners and clients (which have included Nestle, The Home Depot, Dell, Chick-fil-A, Cox Communications, Accel-KKR companies, and many more) spanning a variety of industries, both B2C and B2B. Served as interim head of marketing for Giving Kitchen (Atlanta-based non-profit) while onboarding new executive director.
  • Brighthouse, A Bcg Company
    Managing Director
    Brighthouse, A Bcg Company Jan 2018 - Nov 2019
    Atlanta, Ga, Us
    As Managing Director, I led engagements with clients (corporate, nonprofit, and governmental) around the world, helping them articulate and activate Purpose as a true North Star throughout their organization. BrightHouse is a global creative consultancy that helps organizations uncover their timeless purpose - so they can grow their people, profits, and social impact.
  • Prophet
    Senior Engagement Manager
    Prophet Jan 2013 - Jul 2015
    San Francisco, California, Us
    Led marketing and brand strategy engagements to help clients identify and pursue growth opportunities, including customer segmentation, brand positioning, customer experience strategy, innovation strategy and more.
  • Turner Broadcasting
    Vice President, Brand Development: Tbs, Tnt, & Tcm
    Turner Broadcasting Jul 2008 - Aug 2010
    Atlanta, Georgia, Us
    Led group in charge of positioning, extending and activating the key network brands in the portfolio. Launched the TCM Classic Film Festival in Hollywood. Led on-site branding for TBS Just for Laughs comedy festivals. Oversaw launch of TBS and TNT digital storefronts, dramatic growth in TCM branded commerce partnerships (including successful books, DVD collections and media partnerships), and further exploration of network extensions that would both strengthen the brands and drive new revenue streams.• Key Industry Awards during tenure: 2009 CTAM Hall of Fame Award for ongoing success of TBS and TNT brand campaigns, 2008 Peabody Award for TCM.
  • Zyman Group
    Managing Consultant
    Zyman Group 2003 - Jun 2008
    Us
    Marketing and Strategy consultant helping companies accelerate growth profitably.
  • Yahoo!
    Brand Manager
    Yahoo! 1999 - 2003
    Sunnyvale, Ca, Us
    Led marketing and brand efforts for Yahoo! Mail, Yahoo! News, Yahoo! Personals, and other core Yahoo! properties.
  • Unilever
    Associate Brand Manager
    Unilever 1996 - 1999
    Blackfriars, London, Gb
    Associate Brand Manager on Pond's face care. Assistant Brand Manager on 'all' laundry detergent.

Brad Kaplan Skills

Strategy Brand Development Marketing Strategy Segmentation Customer Insight Business Strategy Management Consulting Brand Management Competitive Analysis Integrated Marketing Consulting Analytics Market Analysis Market Research New Business Development Management Product Marketing Strategic Brand Positioning Business Planning Cross Functional Team Leadership Marketing Research Product Management Consumer Products Market Planning Marketing Management Digital Strategy Brand Architecture Strategic Partnerships Digital Marketing Social Media

Brad Kaplan Education Details

  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    Mba
  • University Of Pennsylvania
    University Of Pennsylvania
    Design Of The Environment

Frequently Asked Questions about Brad Kaplan

What company does Brad Kaplan work for?

Brad Kaplan works for Bootleg Strategy Consulting

What is Brad Kaplan's role at the current company?

Brad Kaplan's current role is Executive / Advisor in Brand Strategy, Marketing Strategy, and Purpose..

What is Brad Kaplan's email address?

Brad Kaplan's email address is ka****@****ail.com

What is Brad Kaplan's direct phone number?

Brad Kaplan's direct phone number is +140494*****

What schools did Brad Kaplan attend?

Brad Kaplan attended Duke University - The Fuqua School Of Business, University Of Pennsylvania.

What skills is Brad Kaplan known for?

Brad Kaplan has skills like Strategy, Brand Development, Marketing Strategy, Segmentation, Customer Insight, Business Strategy, Management Consulting, Brand Management, Competitive Analysis, Integrated Marketing, Consulting, Analytics.

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