Creative Director Of Commercial Imaging
Current• Directed the creative operation and production of commercial photography and video content for over 100 projects; streamlined the editing process, resulting in a 25% reduction in turnaround time for deliverables. • Led collaborative sessions with 4 project managers to create targeted action plans based on client needs analysis, ensuring that projects met or exceeded client expectations without delays.• Establish project goals, conceptualize, and expand the creative directions of over 100 clients aligning with the client’s brand messaging and target audience, to ensure trend-setting innovative strategies.• Recruited and built a high-performing creative team of 10 full-time and contract photographers providing guidance, feedback, and support to advance skillsets and improve photography project turnaround times by 33% within the first quarter.• Expanded studio services by 50% to include lifestyle photography, lifestyle composites, video, and audio production services, resulting in over 100 new clients within the first two years.• Enhanced commercial studio portfolio, driving innovation, and increasing revenue momentum by over 72% between FY’22 and FY’23, with a gross profit increase of over 40%.• Instituted advanced Photoshop techniques and training, directly enhancing image correction skills; trained 4 team members, leading to a measurable 30% increase in project quality and client satisfaction ratings.