Growth Mindset Sales is a consulting and training firm dedicated to helping clients improve the performance of their revenue engine. We typically work with business leaders and sales professionals who are hungry for a competitive edge, but uncertain about the best way to achieve it. We are also engaged by those struggling to achieve consistency in hiring, pipeline development and closing profitable business. Our team brings real-world experience in sales and sales management to consulting and training with the Sandler Sales Methodology as our foundation.Specialties: Sales Organizational Assessment, Sandler Sales Training, Sales Process Development, Software, SaaS, Staffing, Systems Integration, Leadership Programs & Training, Business Coaching & Development, Hiring & Interviewing Workshops, Sales Culture Consulting, Sales Management Training, Keynote Speaker

Developed the digital marketing strategy and implementation for a sales training organization, driving targeted outreach to attract new clients and customers in key markets. Oversaw the successful migration to a new CRM and website platform, ensuring a seamless transition from legacy systems. Designed and executed updated email marketing campaigns, consolidating multiple software providers under the new CRM. Built customized sequences and workflows for cold outbound campaigns and client communication, optimizing engagement and improving efficiency.

Worked with various brands to lead internal marketing teams in defining and executing strategies for growth. Focused on aligning marketing efforts with overarching sales gaols, ensuring seamless connection between the functions where possible. Provided leadership and direction to optimize account performance, frive measurable growth and long-term success. Strategies often included a strong mix of digital marketing solutions including paid, organic, social and mobile solutions which drove MQL, while working with sales and account management teams to convert leads to closed opportunities.

As Director of Marketing, I developed and executed data-driven strategies to deliver measurable growth and maximize ROI. By leveraging Paid Search, targeted Remarketing, Audience Display/DSP, Social Media, and SEO, I ensured marketing efforts aligned with business objectives while maintaining cost efficiency. Customized reporting and analytics informed ongoing optimizations, resulting in impactful outcomes for both new and existing audiences.Acted as the primary sales department, training the team on sales tactics to retain and upsell clients with new products and services, while developing sales plans, forecasts, and implementing a strategic sales process across the organization.

Responsible for launching the Programmatic Department at Wpromote for all clients nationwide. Works with internal and external teams to develop Programmatic solutions for clients in Travel & Hospitality, E-Commerce, Healthcare, and various other vertical assignments. Oversight of department P&L and staffing assignments for team co-located in Dallas and Los Angeles. Experienced in various Programmatic tools.

Updated and Modernized Paid Media Solutions for Standing Dog (now Wpromote) including Paid Search, Paid Social, Remarketing and Programmatic Display solutions. Provided leadership, training, and ongoing education for 20 Paid Media staff members as well as sat on Executive Team helping manage the migration from Standing Dog to Wpromote here in the Dallas offices.

Managed and developed key accounts in the travel vertical, leveraging Yahoo's suite of products to exceed client objectives and revenue goals. Delivered innovative strategies and collaborated with clients to align solutions with their long-term business objectives.* Managed accounts for major clients like American Airlines and Southwest Airlines.* Achieved 50% growth through custom reporting and tracking solutions.* Collaborated on year-over-year growth strategies with Yahoo Search teams.* Led cross-functional teams to implement and optimize campaigns.* Streamlined opportunity tracking by contributing to Salesforce updates.

Led Hotels.com paid search initiatives across North America, managing a $45M annual budget and delivering transformative growth. Built and developed high-performing teams, spearheaded global SEM strategies, and launched innovative digital platforms that exceeded revenue and profitability goals.* Managed $45M annual budget, achieving 30% year-over-year growth.* Built and led a six-person team, driving SEM innovation and global success.* Launched Mobile and Tablet platforms, adding 15% top-line growth.* Provided interim leadership in Latin America, promoting local talent.* Co-founded a charity golf tournament, raising $100K+ for major causes.

Managed and developed key accounts in the travel vertical, leveraging Yahoo's suite of products to exceed client objectives and revenue goals. Delivered innovative strategies and collaborated with clients to align solutions with their long-term business objectives.* Managed accounts for major clients like American Airlines and Southwest Airlines.* Achieved 50% growth through custom reporting and tracking solutions.* Collaborated on year-over-year growth strategies with Yahoo Search teams.* Led cross-functional teams to implement and optimize campaigns.* Streamlined opportunity tracking by contributing to Salesforce updates.

Acting Online Marketing Manager for La Quinta Inns and Suites. Responsible for management of a $350,000 monthly Online Direct Response Marketing campaign, Email Marketing campaigns for both loyalty and non-loyalty programs delivering over 20 Million emails a month, and managing all aspects of a major transition of Email Service Providers from Blue Hornet to Epsilon. Working with Google, Yahoo, and MSN/Bing to update the local Search Results of 750+ corporate and franchise locations. Launched and provided oversight in content, creative, and long term marketing focus of Social Networking campaigns in Facebook and Twitter.

Worked in a partnership to launch a startup Internet Marketing company. Created all the business plans and marketing plans necessary for initial launch. Aided in design of website layout and creative as well as corporate name, logo, and image. Created all marketing materials, sales documents, sales processes, implementation processes, and business strategies for corporation.

Developed a sales team using contract employees to generate leads for a digital marketing agency that was at the forefront of digital platforms like Google and Yahoo.