Brad is president of Roopco, a strategic communications agency. He is responsible for business development, agency management and account services. Brad’s areas of expertise include: marketing strategy, content and automation; lead generation; strategic, employee and crisis communication; investor relations; publicity and media relations; website development; and event planning and management. He counsels organizations ranging from global, publicly traded corporations to local start-ups in industries including aerospace, banking and finance, biotechnology, building materials and construction, chemicals and coatings; hospitality and entertainment, manufacturing, private equity, professional services, software and technology.Brad has been involved in four Public Relations Society of America (PRSA) Silver Anvil winning campaigns and has earned other industry awards. He earned a BSJ degree from the Ohio University Scripps School of Journalism and a MBA from Baldwin-Wallace College. Brad has served as an adjunct professor at Baldwin-Wallace College where he taught public relations and persuasion. Brad serves on the board of directors of the Association for Corporate Growth (ACG) Cleveland and heads the branding committee. In addition, he is a past president of the Greater Cleveland Chapters of PRSA and the International Association of Business Communicators. Brad is a graduate of the Cleveland Bridge Builders leadership development program, a Crain’s Cleveland Business 40 Under 40 honoree and a NEO Top 25 Under 35 Movers & Shakers Award recipient.