Brad Kumin Email & Phone Number

Spring, Tx, Us

Memphis, Tn, Us

Lead all financial planning, category, product, innovation, marketing, sales direction, forecasting, P&L, strategy and overall business management for the half billion dollar Protein Snacks, Portables and Assembled Foods business.• Generated over $3M in additional margin by streamlining product offering and consolidating pack sizes and product profiles. • Grew our portables business by over $1M by developing throughput enhancement activities coupled with plant staffing adjustments. • Increased penetration with national food retailers by over 10% thru product assessment activities and matching their offering to the trends and nuances of the business. • Generated over $8M in new product sales to key retail customers.

Owner of BTK Food Solutions, LLC. a food, beverage and consumer products consulting company. • Provide go to market solutions for CPG, Foodservice, B2B, D2C and Ecommerce. • Generated over $1M in new sales for a new to the market ethnic foods manufacturer. • Spearheaded $30M of new protein sales to key international customers. • Implemented branded and product line assessment studies, generating over 5% growth for all applicable clients. • Led from inception to fruition all category management, go to market, ecommerce, amazon, retail, packaging, etc. for both start up's all the way thru multi billion dollar organizations. • Outlined go to market sales strategies and organizational mapping for several large foodservice companies.

Us

Spearheaded all marketing, innovation, sales direction, strategy, new product development, culinary, digital and P&L for Country Fresh, one of the nations largest produce, meal kit, deli, snacking and fresh fruit and vegetable companies in North America. • Directed the sales, marketing, customer development, product management, branding and lead generation efforts for retail and foodservice. • Led all customer service and day to day logistics functions. • Placed over $30M worth of new products to key vendors (Walmart, HEB, Publix, etc.). • Grew sales by 10% thru the use of focused customer product line analysis and mapping. • Spearheaded $500M worth of P&L. • Worked with operations to optimize product lines and improve margin by over $1M. • Reduced outbound deliveries by 20% by implementing order minimums while concurrently growing margin and overall sales output. • Launched an innovative meal kit/grab and go solution for retail grossing over $2M in year one.

Ontario, Ca, Us

Oversaw the management, direction and coordination of the Ajinomoto Windsor marketing department, sales direction and strategy, field marketing, culinary, product development, retail & foodservice, alternate channels and national accounts for a $15B global food products company. • Directed and mentored the sales & marketing team for a $600M division. • Grew sales by over 8% by utilizing market segmentation strategies and optimizing customer product mix. • Led over $600M in branded and private label activity. • Improved margin by 2 points (25%) by enabling sales to have margin view and realigning incentives to be margin centric instead of sales centric. • Developed 3 apps. for the iPhone for the food industry, one of which was featured on the History Channel as “one of the 10 most innovative apps. in America.” • Launched a new ethnic foods platform to a key national account customer generating over $20M in incremental sales. • Created and launched over 500 new products into CPG and foodservice. • Realigned all brokerage rates to mirror new company focus towards branding and margin. • Developed all 3 year strategic plans, sales road maps and new product pipelines. • Managed all P&L and financial analysis for a $600M division of a $15B food products company.

Ontario, Ca, Us

• Developed a profit calculator app. for the iPhone that has been downloaded by more than 100,000 foodservice customers. • Led branded and private label sales growth by over $20M annually thru digital brand penetration activities. • Implemented re-sealable packaging solutions to provide consumer benefits while increasing sales by over 8% on a mature product line. • Rationalized and consolidated over 800 products to better optimize production and synergize product and branding efforts. The result was a $5M increase in profitability with no tangible sales falloff. • Developed from inception to fruition a new product stage gate process.

Ontario, Ca, Us

• Developed a copy and publication approval process for all outbound communications. • Spearheaded a collaborative process between R&D, culinary and marketing to develop new products. • Revamped all customer facing selling materials• Saved over $500K annually thru forecasting process improvements.

Springdale, Ar, Us

Responsible for the growth, management, brand positioning and analysis of the pizza, beef, ham, franks, sliced meats and poultry categories for retail and foodservice. (protien, ham, poultry, sliced meats, pizza, beef, steaks). • Managed several brands with combined sales of over $200 million. • Created a new line of resealable sliced meats that resulted in 200% sales growth.• Launched industry leading state of the art packaging and products. • Re-aligned our entire ham category based on competitive parity and long-term strategic vision.• Managed applicable support staff.

Bachelor Of Science - Bs, Marketing

Master Of Business Administration - Mba, Marketing