Brad Larabell Email & Phone Number

Mill Valley, California, Us

Manage strategy and tactics for D2C e-commerce business including forecasting, P&L, media budgeting, vendor selection, technology stack selection, asset development, staff recruitment/retentionStrategize, and drive all paid media digital and offline for total brand, driving on and offline/wholesale sales.Partner with outside vendors, and internal brand, finance, and retail teams on strategic growth plans and GM/CM goals.Develop and execute marketing investment framework driven by contribution margin goals on a quarterly and annualized basisLead development of company-wide A/B testing and optimization strategies across all consumer touch points including: website, email/SMS, ad creative, direct mail, landing pages, audiences, channel selection, customer service, and more.Map full customer journey in conjunction with retail to drive omni-channel sales and increase LTV and drive consumer-centric experience.Drive all growth strategy (acquisition and retention) across e-comm and single brick and mortar channelRe-establish KPIs across the board to push for higher contribution margin dollars including: decrease CAC, reduce returns, limiting discounting, and improving COGS.Own reporting and dissemination of performance across stakeholders and executive leadershipRebuild channel mix to diversify and drive efficiency across Facebook, TikTok, Paid Search, SEO, Affiliate, direct mail, YouTube, podcasting, whitelisting, and more.Implement new retention strategies to add additional value and drive an improvement in repeat purchase by 25%Lead, develop, and motivate team of 5 including paid media, retention, creative strategy, and customer service.Improved email channel revenue by 40% YoY

Detroit, Mi, Us

Portland, Oregon, Us

Manage strategy and tactics for e-commerce business including forecasting, P&L, media budgeting, vendor selection, technology stack selection, asset development, staff recruitment/retention

New York, Ny, Us

Cross functional CRM/E-commerce/Acquisition leader focused on driving in-store and .com salesReports to CMO/CEODrive strategy for $300MM omni-channel business in CRM and e-commerce - reports to CMO and CEODevelop and execute audience strategy on paid media including: search, social, television, radio, podcasting, and more in conjunction with partnersCreate new customer segmentation strategy to deliver more relevant, timely messages for customers, leading to a 25% increase in engagementRoadmap and strategize new CDP (Customer Data Platform) to align retail and e-comm view of customer and capture 1st party dataRoadmap and strategize new Loyalty and Rewards program to increase CLTV and repeat purchaseRoadmap and strategize personalization strategies on site and through owned media.

Focused on driving return on investment and profit for clients using targeted online strategies and tactics including: Inbound marketing, PPC, display and retargeting. I work with clients of all sizes, and across all verticals.I am a HubSpot Inbound Certified Professional, a Google Adwords, Analytics, Mobile and Video Advertising Certified Professional, and have vast experience in both on and offline marketing and advertising platforms.Specialties: Inbound Marketing, SEO, PPC, Social advertising, HTML5, CSS3, JavaScript, creative direction, media buying, strategic planning, business development, branding, marketing, advertising, promotions, team leadership, market research, sales, marketing analytics, website development, copywriting and much more.

Hudsonville, Michigan, Us

Marketing division lead - driving large incremental growth and operational profit. Reports to CEO.Drove a 300%+ increase in top line revenue year over year, grew 10x over 3 years Manages digital marketing strategy to drive e-commerce sales on shefit.com with team of 8 in-house professionalsManage email program, social media advertising, paid search advertising, and strategic planning with a mobile first mindsetFull P&L responsibility, forecastingRecord revenue months in every month 2019 and 2020.Revamped email program leveraging marketing automation leading to an increase in channel revenue of 107%Restructured paid search accounts leading to a 25% uplift in conversion rate, and a 15% uplift in channel sales.Redeveloped blog strategy leading to a 72% increase in channel sales Successfully launched text marketing program leading to over 120x ROIDeveloped and launched affiliate marketing program leading to channel conversion rates of over 17%Develop monthly promotional schedule to align company goals with marketing strategy and tacticsAnalyze Google Analytics data to track events and conversion goals, develop content strategy, analyze usability and convertibility.Ensure approach is fully integrated across all platforms. Manages and creates regular stakeholder communications including: monthly and quarterly metrics reporting, strategic documentation, milestone reporting, SWOT analysis, competitive analysis, and more.Work with business owners and stakeholders to plot goals, strategy, and tactics.Led development of Sisterhood Rewards loyalty program leading to a 1st quarter revenue increase of $150,000+

Hudsonville, Michigan, Us

Hudsonville, Michigan, Us

Hudsonville, Michigan, Us

I manage paid and owned media for SHEFIT - Inc 5000's #154 on the fastest growing companies in America. This includes paid search, paid social media, affiliate marketing, influencer marketing, email marketing, traditional media, and more. Goal driven professional focused on driving an increase in brand recognition, loyalty, and revenue for SHEFIT.

Muskegon Heights, Michigan, Us

Manages all aspects of digital marketing side of the business including prospecting, sales, strategy, Develop proposals, pitch customers, and close deals leading to an increase in company retainer revenue.Manage internal digital team to assure projects arrive on message, on budget, and to stakeholder expectations.Work interdepartmentally with development and design to assure all aspects of project are moving forward in timely fashion.Utilize Google Tag Manager to incorporate advanced conversion tracking, click triggering, custom variables, AJAX form submission tracking, video views, page scrolling, and more.Analyze Google Analytics data to track events and conversion goals, develop content strategy, analyze usability and convertibility, set advanced filters using regular expressions, and more.Visualize multi-channel campaigns using Google Data Studio, and develop custom dashboard reports from multiple data sources.Ensure approach is fully integrated across all platforms. Manages and creates regular stakeholder communications including: monthly and quarterly metrics reporting, strategic documentation, milestone reporting, SWOT analysis, competitive analysis, and more.Work with high-level executives, CMOs, and business owners to plot goals, strategy, and tactics.Responsible for communicating complex digital marketing technologies and strategies to audiences of all types.Utilize SharpSpring Inbound Marketing platform to generate leads for rcpmarketing.com and client accounts including all content development required.Strategize and execute paid search and display campaigns across Google, Facebook, Bing, & more.

Grand Rapids, Michigan, Us

The mission of the Aquinas College Alumni Association is to help the College promote its position as one of the region's most distinguished Colleges, and bring Aquinas alumni closer to the College and each other. The Alumni Association supports academic growth and facilities development. We strive to promote greater awareness of the College. We foster lifetime involvement among the alumni, encourage faculty and students in the pursuit of excellence, and offer spiritual and social opportunities to further individual growth and community spirit.

I lead the digital marketing department at Bevelwise - a Grand Rapids, Michigan based web development and digital marketing agency. I work with clients to develop strategy, and execute digital marketing campaigns. I specialize in both paid and organic search, inbound marketing, display advertising, and digital analytics. Bevelwise has been at the forefront of the digital landscape since 2005, and has experience in nearly every vertical, both local and national.

Grand Rapids, Michigan, Us

HubSpot Inbound Certified, and Google Adwords, Analytics, Mobile and Video certified professional. I work directly with clients to strategize and execute digital marketing campaigns and website projects that lead to increased conversions and profit.Masuga is a Grand Rapids based digital agency founded in 2006 that focuses on providing ExpressionEngine and CraftCMS website solutions to our clients. We also offer a full suite of Inbound Marketing, and digital advertising solutions.

Grand Rapids, Mi, Us

Cull Group is a full service marketing firm specializing in: strategic planning, digital marketing, website development, graphic design, advertising, copywriting and kitchen sinks.We are a Certified Google Partner agency providing unmatched support, strategy and expertise for our clients.I spend the majority of my time managing client relationships, developing strategy and managing digital marketing campaigns.

Muskegon Heights, Michigan, Us

I develop marketing, branding and advertising strategy for local and regional clients - big and small.

Muskegon Heights, Michigan, Us

Media plan development and implementation, strategic marketing plan development, and development of strategy for gaining new clients. I also assist with internal projects and social media campaigns.

Produced video and website promotions for Kevin Matthews Morning ShowEdited and updated website with timely and relevant information using HTML and web content softwareEdited video and audio clips for productionCoordinated with sales team to effectively promote events and sponsorshipsSuccessfully promoted six events throughout semester

Grand Rapids, Michigan, Us

Bachelor of Science in Business Administration with Marketing Concentration

B.S.B.A., Marketing

Education record