WHAT I DO: I translate geek to human. I learn everything about my company’s competitors and it's marketplace to lead marketing professionals in the creation of simple, fact-based stories that explain complex concepts and technologies to drive customer acquisition and sales.HOW I DO IT: I develop and distribute value stories that improve my company’s position in the marketplace and create stronger customer relationships.WHAT OTHERS SAY: “One of Brad's exceptional skills lies in his ability to identify market trends and transform these insights into actionable and strategic plans. His comprehensive go-to-market strategies have consistently driven our products' success, allowing us to maintain a competitive edge…His commitment to understanding our competitors is another facet that sets him apart. Brad's in-depth analysis and insights on competitive intelligence have been instrumental in developing strategies. Brad led the development of a comprehensive competitive intelligence platform that was used to assess our product position in the market and create "fear, uncertainty, and doubt" messaging against competitors through depositioning approaches.” - Scot Delancey, CPO at Movista“Brad is extremely technically savvy and was relied on across the organization as a wealth of product knowledge and expertise. Paired with his tech chops, Brad is also a very strong writer, communicator, speaker, and strategist. Together we led an initiative to revise our company and product's unique value proposition, and I was always impressed by how quickly and effortlessly Brad would rattle off a perfect way to describe our product's unique value in beautiful language.” - Sarah Foulke Markwood, Senior Director of Marketing at MovistaWHO I WORK WITH: Since 1995, I’ve developed competitive communication and marketing strategies and tactics to drive results in dozens of industries from technology and higher education to retail software.