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@collectivebias.com
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4 phones found area 479 and 870
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Brad Lawless is listed as Technologist, Product Marketer and Communications Strategist, Community Builder, Writer and Editor. at TinyMCE, based in Bentonville, Arkansas, United States. AeroLeads shows a work email signal at collectivebias.com, phone signal with area code 479, 870, and a matched LinkedIn profile for Brad Lawless.
Brad Lawless previously worked as Sr. Product Marketing Manager at Tinymce and Advisor at Klue. Brad Lawless holds Master Of Information Systems, Information Systems from University Of Arkansas.
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AeroLeads found 1 current-domain work email signal for Brad Lawless. Compare company email patterns before reaching out.
WHAT I DO: I translate geek to human. I learn everything about my company’s competitors and it's marketplace to lead marketing professionals in the creation of simple, fact-based stories that explain complex concepts and technologies to drive customer acquisition and sales.HOW I DO IT: I develop and distribute value stories that improve my company’s position in the marketplace and create stronger customer relationships.WHAT OTHERS SAY: “One of Brad's exceptional skills lies in his ability to identify market trends and transform these insights into actionable and strategic plans. His comprehensive go-to-market strategies have consistently driven our products' success, allowing us to maintain a competitive edge…His commitment to understanding our competitors is another facet that sets him apart. Brad's in-depth analysis and insights on competitive intelligence have been instrumental in developing strategies. Brad led the development of a comprehensive competitive intelligence platform that was used to assess our product position in the market and create "fear, uncertainty, and doubt" messaging against competitors through depositioning approaches.” - Scot Delancey, CPO at Movista“Brad is extremely technically savvy and was relied on across the organization as a wealth of product knowledge and expertise. Paired with his tech chops, Brad is also a very strong writer, communicator, speaker, and strategist. Together we led an initiative to revise our company and product's unique value proposition, and I was always impressed by how quickly and effortlessly Brad would rattle off a perfect way to describe our product's unique value in beautiful language.” - Sarah Foulke Markwood, Senior Director of Marketing at MovistaWHO I WORK WITH: Since 1995, I’ve developed competitive communication and marketing strategies and tactics to drive results in dozens of industries from technology and higher education to retail software.
Listed skills include Leadership, Product Marketing, Writing, Direct Marketing, and 58 others.
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Palo Alto, Ca, Us
The WYSIWYG editor known, and loved, by millions of developers worldwide. TinyMCE is built to fit seamlessly into your product or website. From workflow automation to email builders and more, TinyMCE is the professional development team editor of choice.
Vancouver, British Columbia, Ca
Doing what I can to help improve the state of Competitive Enablement technology and processes
Bentonville, Arkansas, Us
Founding product marketer at Movista with a team of two direct reports.- Customer Insights – Develop critical customer insights through self-driven research.- Product Positioning – Deliver differentiated positioning by feature set.- Product Go-to-Market– Lead go-to-market initiatives and provide key input on the customer target and product value proposition to launch new services.- Pricing and packaging – Partner with Product Management to develop compelling pricing and plan tiers that make sense to customers and achieve business goals.- Market Intelligence – Lead organizational knowledge gathering and dissemination on competitors and build strategy to differentiate Movista in the marketplace and with our existing customers. - Cross-functional leadership - Develop and execute value-creation strategies across the enterprise with leaders from Product, Sales, Marketing, and Customer Success. - User Documentation & Training – Lead product documentation as the foundational element for product-related content creation. Leverage documentation content into sales and marketing enablement materials.
Bentonville, Arkansas, Us
Founding sales engineer at Movista.- Enabled sales team through the construction of customized technical demonstrations and technical consultation on new business opportunities.- Served as a domain expert/internal consultant on all of Movista’s systems systems and products.
Key Customers: Bentonville Film Festival, My Country Nation: Building Retail Social Influencer Programs for Walmart Suppliers such as Clorox and Coca-Cola)Provided strategic guidance to brands, retailers, and professionals on the best ways to connect to their customers and clients through the power of story. Built national media programs around entertainers/social influencers.
Rogers, Ar, Us
Key Customers: Shopper marketing teams for major brands such as Cover Girl, Coca-Cola, Mars Candy, Mars Pet, Clorox, Colgate, Ubisoft, Pepperidge Farms, Seagate, Murphy USA, Kraft-Heinz, and Unilever)Key Outcomes - Helped to grow gross revenue from < $5MM to over $50MM+ during my tenure, leading to an eventual exit when Inmar purchased Collective Bias.Positions held during my tenure included:Vice-President, Strategy- Drove sales in key Collective Bias accounts serving as internal consultant to the sales team and other departments.- Managed and developed a team of strategists working to grow client accounts.- Regularly published and publicly spoke on the company’s behalf to firmly establish CB as a leader in the shopper social media space. Vice-President, Strategy & Analytics- Researched and implemented new content strategies, measurement technologies and business processes for client media programs.Vice-President, Communications- Oversaw the creation of content for project-based creative, case studies, project reporting, presentation templates and press releases. - Ensured a consistent corporate style for all communications and marketing collateral. Director, Business Development and Communications- Worked with account teams and project management personnel to define metrics profiles and key performance indicators. - Conducted regular research into new social media tools and platforms that may be used in future campaigns or to better measure campaign results. - Vetted relationships with new technology providers and potential clients to determine best fit and value back to the enterprise.Director, Brand Strategy- Developed and managed social media engagement strategies and content marketing programs for national CPG brands and retailers. - Developed and delivered social media training curriculum to brand clients.
Greenwood Village, Co, Us
- Designed and managed all public relations / marketing efforts including print and broadcast advertising, web site design and social media activities / campaigns. - Managed all relationships with community referral sources, including elder law attorneys; social workers, case managers and regional medical administrative staff.
Chandler, Arizona, Us
- Developed business strategy and managed projects in the areas of technical documentation, marketing, communications and social media. - Educated clients on evolving media technologies and trends. Provided editorial oversight of client online and print collateral.
With my partners, conducted all aspects of store planning, opening, staff training, and store operations.
Conway, Arkansas, Us
Document software development processes and produce training materials for end users.
Fayetteville, Ar, Us
- Promoted IT research and collaborated on research projects with ITRI member companies. - Served as project lead for event planning, grant proposal writing and media planning. - Coordinated all communications with Research Institute board members and oversaw day-to-day activities of the Institute and its staff. - Constructed and managed annual departmental budget.
Springdale, Ar, Us
Sr. Technical Writer- Created technical documentation and training materials. - Provided document design advice for functional groups within Tyson Information Systems. - Provided guidance and direction to junior Technical Writers.Programmer/Business Analyst- Conducted all analysis, administration, and maintenance programming for Deduction Administration System (DAS). - Contributed to the analysis, design, and coding work for two document imaging systems with Web-based user interfaces.
Kansas City, Missouri, Us
- Installed and administered HNA Millennium clinical information systems in hospital environments. - Led training classes for hospital IS staff.
Lowell, Ar, Us
Oversaw logistics and load planning in one of four United States regions for J.B. Hunt dry van operations.
Quick answers generated from the profile data available on this page.
Brad Lawless works for TinyMCE.
Brad Lawless is listed as Technologist, Product Marketer and Communications Strategist, Community Builder, Writer and Editor. at TinyMCE.
AeroLeads has found 1 work email signal at @collectivebias.com for Brad Lawless at TinyMCE.
AeroLeads has found 4 phone signal(s) with area code 479, 870 for Brad Lawless at TinyMCE.
Brad Lawless is based in Bentonville, Arkansas, United States while working with TinyMCE.
Brad Lawless has worked for Tinymce, Klue, Movista, Content Evolved, Llc, and Collective Bias.
You can use AeroLeads to view verified contact signals for Brad Lawless at TinyMCE, including work email, phone, and LinkedIn data when available.
Brad Lawless holds Master Of Information Systems, Information Systems from University Of Arkansas.
Brad Lawless is listed with skills including Leadership, Product Marketing, Writing, Direct Marketing, Positioning, Social Media, Public Speaking, and Online Marketing.
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