Sales And Marketing Director
Current- Elevated property occupancy from 33% to a peak of 73%, demonstrating effective strategy and execution in marketing and sales initiatives.- Achieved a 141% increase in annual revenue through targeted and innovative sales strategies.- Implemented pricing and promotion strategies that boosted underperforming property sales and maintained occupancy rates even during off-peak periods.- Enhanced website performance metrics through targeted strategies that improved booking conversions, click-through rates, leads, and customer engagement.- Utilized key performance indicators such as Revenue, Occupancy Rate, ADR, and RevPar to drive decision-making and report success in various operational objectives.- Successfully transitioned the company's CRM system, improving customer relationship management and sales tracking.- Oversaw the rebranding project that resulted in the company's current branding- Coordinated brand's web presence and development- Directed email marketing campaigns and managed social media advertising, such as Facebook ads, leading to enhanced lead generation and business growth.