Brad Abbott Email & Phone Number

Atlanta, GA, US

Strategic planning with clients in the Sporting Goods, Lifestyle and Optical (Eyewear) industries seeking to launch, develop and grow their Wholesale B2B and B2C business. Implement sales plans that will grow incremental sales. Develop authentic brand strategy and manage executive plans. Key Account experience has brought excellent relationships with those.

Columbus, Georgia, US

• Directed the launch and continued brand management of the sunglass sales business unit of Delta Apparel, with accountability for all facets of sales, marketing, product development, operations, and budgets. Developed a.
• Hired, trained and managed sales team, which led to opening over (140) new accounts in first full year, $350,000 increase in revenue.
• Strategically positioned Salt Life Sunglasses as a necessary Lifestyle sunglass brand, leading to $1.8 million in initial sales.
• Key Account sales of $1 million from (9) Key customers, such as Bass Pro, Sunglass World, Ron Jon’s, Surf Style, Scheel’s.
• Increased margins from 48% to 68% by updating price structure, shifting digital e-commerce and streamlining product assortment
• Launched glass lenses to product line, which led to six styles with glass being in Top Ten best sellers, $60,000 in additional sales.ADDITIONAL SKILLSVice-President of Sales, Director of Sales, Account Management.

• Launched the company’s penetration into regional and independent retail channels, expanding beyond the scope of the Big Box stores. Implemented strategic alliances with buying groups that included C&E, HMI, Red Tray.
• On-boarded, trained and managed a dynamic sales team dedicated to building business with independent eye-care practitioners (ECP) and regional optical chains, increased sales to $750,000 from initial $50,000.
• Strategically positioned Allure as a necessary ophthalmic frame company to have on an ECP’s frame board by creating brand awareness for our accounts.
• Lines included Kendall & Kylie, Sean John, Adrienne Vittadini, Oscar De La Renta and other fashion eyewear lines
• Succeeded across key metrics, surpassing the 2017 goal by 60%, achieving 200% YOY growth for YTD, and expanding the number of accounts by (42) customers, including four regional chainsADDITIONAL SKILLSDirector of.

San Ramon, California, US

• Lead the re-introduction of CalOptix in the Optical accessory business working with independent eye-care practitioners (ECP), regional chains, and Big Box chains.
• Strategically positioned CalOptix as a necessary accessory company to have in an ECP’s optical dispensary.
• Accessories sold by CalOptix included – frame cases, cloths, cleaners. Strategically grew the business by offering specialized logos and monogramming on the accessories sold into the account.
• Successful launch of a new brand, Peeps eyeglass cleaner, rolled out Nationwide
• Increased forecasted sales 15% in 2015, to $4.8 million.
• Exceeded goal of $5 million by 20% in 2016

Watkinsville, GA, US

• Launched the development and growth of a new division for Tifosi in the Outdoor, Sun Specialty and Optical markets.
• Implemented a new prescription sunglass brand. Collaborated with a network of eyewear industry partners to grow market share and establish strategic relationships.
• Hired, trained and developed a (7) person sales team.
• Directed a dynamic group of sales representatives to seek their full potential, 28%YOY growth was achieved, meeting and surpassing a $2.8 million annual revenue target. Succeeded in acquiring the new business of.
• Earned the reputation for always seeking new opportunities to improve our sales brand within the Outdoor and Eyewear markets.ADDITIONAL SKILLSDirector of Sales, Brand Management, Sales Strategy, Sales Training, Account.

Sioux City, Iowa, US

• Managed a successful group of sales consultants to develop and execute territory and account plans designed to reach and out perform revenue targets. Responsible for managing sales, territory and account budgets, with.
• Directed a hands-on role co-traveling with seven direct sales representatives to meet with accounts and to showcase the company’s portfolio of products and services. Secured two major sunglass companies.
• Successful in selling the company’s ophthalmic lenses, services and programs. Also, lead the sales team in training our customers on selling higher margin products and services to their patients.ADDITIONAL.

Daytona Beach, FL, US

• Launched the business development, sales, marketing, and distribution of this new division for Costa Del Mar. Earned the reputation for always seeking new opportunities to improve our Rx operations and Rx brand.
• Implemented the strategic launch of a Rx sales program, dynamic marketing plan, and operations, for a start-up in-house sunglass Rx program.
• Developed a strong lab team and lead a dynamic customer service department.
• Successfully trained and developed an Optical sales team that would only call on eye care practitioners (ECP) accounts.
• Financial & Operational Improvement: Implemented three years’ business plan with full financials and projections.
• Presented successful executive reviews and plans to our Board of Directors.

Daytona Beach, FL, US

• Developed successful sales strategy to enter the Western United States for Costa Sunglasses. Earned the reputation for always seeking new opportunities to improve our sales strategy in the Sporting Goods market.Key.
• Hired, trained and lead a dynamic sales team of (46+) in the Western United States.
• Managed the sales training, coaching, and account sales presentations for independent retailers and national retailers.
• Worked with the Outdoor, Sporting Goods, Lifestyle and Optical (Eyewear) categories.
• Maintained brand authenticity with successful strategies developed to meet and exceed sales forecasts.
• Built out Costa’s first premium/incentive program from the ground up to jumpstart $1M in new sales since 2006.

Daytona Beach, FL, US

• Managed regional sales in new states where Costa Del Mar had not been in before. Earned the reputation for seeking new opportunities to get placement of our sunglasses in new accounts.
• Led a sales team of (25) in the Southwest, Midwest and Northeast United States, managing the Outdoor, Sporting Goods, Lifestyle (Action Sports) and Optical (Eyewear) accounts.
• Key account responsibility of National & Regional Chains
• Grew regional sales increases by designing and implementing region-specific sales plans for the Southwest, Northeast, and Midwest
• Developed the business plan that successfully attained at least 25% sales growth against the forecast each year.
• Built strong relationships with National and Regional Eyewear Chains. Designed promotions and implemented successful strategies that out performed the sales plans.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services