Bradley Betts
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Bradley Betts Email & Phone Number

Director, Credit Risk at Equify Financial, LLC
Location: Dallas, Texas, United States 12 work roles 6 schools
1 work email found @citigroup.com 1 phone found area 972 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 1 phone

Work email r****@citigroup.com
Direct phone (972) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Director, Credit Risk
Location
Dallas, Texas, United States
Company size

Who is Bradley Betts? Overview

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Quick answer

Bradley Betts is listed as Director, Credit Risk at Equify Financial, LLC, a company with 71 employees, based in Dallas, Texas, United States. AeroLeads shows a work email signal at citigroup.com, phone signal with area code 972, and a matched LinkedIn profile for Bradley Betts.

Bradley Betts previously worked as Head of Data and Analytics- Third Party Consulting at Sumeru Inc and Senior Vice President of Infrastructure- Fraud Analytics & Technology at Citi. Bradley Betts holds Master'S Degree, Computer Science from Harris University.

Company email context

Email format at Equify Financial, LLC

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*@citigroup.com
68% confidence

AeroLeads found 1 current-domain work email signal for Bradley Betts. Compare company email patterns before reaching out.

Profile bio

About Bradley Betts

I am an analytics, operations, support, and architecture senior leader with over 20 years developing data flows using a large variety of different technology stacks. I love taking data from the infant stage and transforming it through the pipeline with the end result of building analytical stories utilizing Tableau or Looker. I've always been involved in the day to day details while also ensuring my team grows both technically and professionally. Prior to my current role, I was involved in operations and financial analytics. Some of the tools I utilized were SQL Server, Informatica, MongoDB, Tableau, Microstrategy, BigQuery, and GCP/ GCS tools. I have a Master's degree in computer science with over 17 years of management experience and 15+ years of database architecture/ analytics.

Listed skills include Sql, Microsoft Sql Server, Visio, Ssis, and 40 others.

Current workplace

Bradley Betts's current company

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Equify Financial, LLC
Equify Financial, Llc
Director, Credit Risk
United States
Employees
71
AeroLeads page
12 roles · 14 years

Bradley Betts work experience

A career timeline built from the work history available for this profile.

Head Of Data And Analytics- Third Party Consulting

Dallas, TX, US

Senior Vice President Of Infrastructure- Fraud Analytics & Technology

Current

New York, New York, US

  • Developed the data roadmap and worked with business partners to implement policies for robust information management practices, ensuring the quality, appropriate use, and integrity of data throughout its lifecycle.
  • Exceeded financial targets directed at mitigating fraud loss, while maintaining technology and operational costs stay level.
  • Applied statistical analysis and predictive modeling techniques to address business challenges and identify opportunities in the fraud models.
  • Lead the design, development and use of advanced analytical models, machine learning algorithms, and artificial intelligence applications to extract and deliver valuable insights from complex data sets.
  • Determined used cases for how to leverage data science, machine learning, and other analytical techniques in building a short- and long-term program roadmap for increased go-to-market in our fraud strategy.
Apr 2023 - Present

Senior Vice President Of Consumer Analytics

New York, New York, US

  • Eliminated two legacy analytical tools, then reduced the automated reporting footprint for a cost savings of 2.4M yearly
  • Modernized the legacy data pipelines from our source systems to from the on-prem analytical servers to an Amazon cloud infrastructure for 4 separate business units.
Nov 2021 - Aug 2023

Senior Director, Data Integration, Competitive Intelligence, & Analytics

Alpharetta, Georgia, US

  • Created a cannibalization analysis dashboard in Tableau using BigQuery Datasets to show how retail price families are affected by cross product promotions based on PSI value for price elasticity.
  • Integrated Competitor Intelligence data with pricing sales history to highlight performance of previously forecasted machine learning models to show model fit and pricing accuracy.
  • Restructured Data Science and Analytical teams to work in pods using Agile methodology which reduced SaaS Implementation timeframes of our technology by 6 weeks and eliminated unplanned client budgetary overages.
  • Managed a growing software engineering team on 3 continents, and their leaders, who gathered requirements and supported product development and campaign launches.
  • Engaged with multi-disciplinary teams (and 3rd parties as need) to leverage data from various platforms in order to develop insights and actionable recommendations for strategic next steps.
  • Partnered with the CTO to continuously seek innovative ways to improve the quality and accessibility of our analytical framework and infrastructure.
Jan 2020 - Nov 2021

Director Of Integration

Alpharetta, Georgia, US

  • Continuously delivered advances in the retail SaaS product by executing enhancements in accordance with the product development roadmap.
  • Led gap and root-cause analyses to identify areas for improvement and propose targeted solutions. While emphasizing storytelling, QBRs/ KPI’s, and actionable insights.
  • Focused team knowledge and analytical models on the understanding and implications of pricing, promotions, and marketing spend. Then targeted those factors for revenue growth in acquisition and client retention with.
Aug 2018 - Jan 2020

Management Information Systems Director

Tustin, CA, US

  • Created Fraud department from the ground up to support all payment related needs including regulatory adherence, default monitoring, collection processing analysis, and fraud performance reporting.
  • Increased use of available third-party data combined with targeted time studies for high ROI areas to reduce production staff levels by 13%.
  • Managed server consolidation deployment in conjunction with third party vendor implementation for a 26% annual cost savings.
  • Lead teams of data & analytics engineers that build, manage, and support enterprise data warehouse and analytics technology infrastructure, tools, and products.
  • Increased report automations from less than 10% to over 80%.
  • Developed new default time series models to predict workflow volume more accurately by factoring in multiple variables and banding state and federal regulatory guidelines where the processes are similar in nature.
Jul 2017 - Aug 2018

Vice President-Analytics

Coppell, TX, US

  • Increased overall revenue 7% for REO properties by updating and enhancing our repair evaluation models focusing on reducing 3rd party fraud through vendors.
  • Partnered with Data Operations teams to define technical requirements for data ingestion and data quality methodologies.
  • Re-tooled existing Machine Learning default models to achieve an overall accuracy of 89% for forecasted revenue projections relating to short sale homes.
  • Created best practices and standards for Data Integration, transformation and consumption.
Apr 2016 - Jul 2017

Data Systems Architect

Washington, District Of Columbia, US

  • Designed and mapped the data architecture for 23 different business units to provide multiple on-demand data marts with Spotfire visualizations for easily read dashboards.
  • Provided technical oversight to Solution Architects in creating business driven solutions adhering to the enterprise architecture and data governance standards.
  • Identified and corrected deviations from database development standards. Planed and installed upgrades/ patching of databases.
  • Performed transformation of logical data architectures into physical data designs on large or complex systems, according to database design best practices and standards
  • Managed holistic roadmap of architecture change initiatives across the REO Business, coordinating and aligning requirements across different initiatives.
2012 - Apr 2016

Database Architect Iii

  • Re-designed ETL processes to seamlessly integrate existing software and third-party data using a combination of Globalscape MFT and SSIS.
  • Worked with the Analytics team to align the conceptual and logical models.
  • Defined the data architecture framework, standards, and principles, including modeling, metadata, and security for projects ranging from Proof-of-Concept, to dev/test/production environments. Designed data pipelines.
Mar 2011 - Nov 2012

Director Of Operations

Tjd Financial
  • Reduced loan center purchasing expenditures by $65K yearly by moving the process and accounting controls into SQL Server with an MS ACCESS GUI to submit requests.
  • Decreased loan qualification process from 25 steps to 8 resulting in elimination of 2 full-time employees per location.
  • Created IT/Technology budget and managed 3rd party contracts related to vendor services.
Oct 2010 - Mar 2011

Business Analytics & Datawarehouse Architect Supervisor

Addison, TX, US

  • Lowered error rate from over 15% from taking over the group to under 1% on an ongoing basis by creating exception reports in Crystal Reports and tracking and automating the most common corrections in the SQL Database.
  • Created MS Access Loss Mitigation database with Integration of MSP and LPS data
  • Developed MS Access Database for Loss Mitigation Exceptions and reporting for executive level from Oracle SQL datasets in Crystal Reporting
Nov 2003 - Sep 2010
Team & coworkers

Colleagues at Equify Financial, LLC

Other employees you can reach at equifyfinancial.com. View company contacts for 71 employees →

6 education records

Bradley Betts education

Master'S Degree, Computer Science

Harris University

Bachelor'S Degree, Computer Science

Harris University

Computer Science

New Horizons Regional Education Centers

Associates

Dallas College

Computer Science

The University Of Texas At Austin

Computer Science

Southern Methodist University
FAQ

Frequently asked questions about Bradley Betts

Quick answers generated from the profile data available on this page.

What company does Bradley Betts work for?

Bradley Betts works for Equify Financial, LLC.

What is Bradley Betts's role at Equify Financial, LLC?

Bradley Betts is listed as Director, Credit Risk at Equify Financial, LLC.

What is Bradley Betts's email address?

AeroLeads has found 1 work email signal at @citigroup.com for Bradley Betts at Equify Financial, LLC.

What is Bradley Betts's phone number?

AeroLeads has found 1 phone signal(s) with area code 972 for Bradley Betts at Equify Financial, LLC.

Where is Bradley Betts based?

Bradley Betts is based in Dallas, Texas, United States while working with Equify Financial, LLC.

What companies has Bradley Betts worked for?

Bradley Betts has worked for Equify Financial, Llc, Sumeru Inc, Citi, Revionics, An Aptos Company, and New American Funding.

Who are Bradley Betts's colleagues at Equify Financial, LLC?

Bradley Betts's colleagues at Equify Financial, LLC include Paige Dugan, Yolanda Murguia, Kaylyn Wold, Chandler Wooley, and Kei Lehigh.

How can I contact Bradley Betts?

You can use AeroLeads to view verified contact signals for Bradley Betts at Equify Financial, LLC, including work email, phone, and LinkedIn data when available.

What schools did Bradley Betts attend?

Bradley Betts holds Master'S Degree, Computer Science from Harris University.

What skills is Bradley Betts known for?

Bradley Betts is listed with skills including Sql, Microsoft Sql Server, Visio, Ssis, Ssrs, Data Analysis, Sas Programming, and Report Building.

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