• Offer Setup and Management. -Manage and setup marketing promotions as the business dictates, both online and in stores. -Manage and develop promotional calendars, briefs, details and determine setup/testing needs. -Coordinate with cross-channel partners to ensure all information provided in brief is accurately executed to allow the best experience for our Shoe Lovers. -Manage promotions logs, as well monitor and troubleshoot promotion setup and other customer-facing issues.• Project Management/Support.-Manage/Coordinate various projects (heavy focus on Rewards and IT projects) that impact the marketing team. -Participate/Lead requirement definition meetings. -Coordinate in and/or perform user acceptance testing prior to project launches. -Serve as a hub for communications and collaboration during projects. -Manage all offer project documentation and progress reporting specific to AMS and instore offer setup. • Issue Investigation & Resolution. -Act as lead contact for any issues/problems found with AMS and BCC, communications, processes, etc. -Manage, receive and log issues when they are found, facilitate communication throughout the business & escalation, engage appropriate resources for resolution and ensure that issues are fully resolved.• Build Process and Manage Process. -Manage, facilitate and implement continuous reevaluation of marketing processes in order to identify areas for improvement and maintain up-to-date documentation of each process for reference and training purposes.• Support Marketing Workflow Management. -Support Projects & Process with facilitation of marketing workflow processes as needed. -Collaborate with a variety of team across the business to align on projects and process flow.• Serve as SME of AMS platform generating all documentation, timelines, meetings & testing protocol.

- Plan daily email segmentation to support testing, CRM, personalization, select store events, PLCC, etc- Assisting in managing email calendar (promotional activities, daily testing, product category support, etc)- Managing daily triggered sends and weekly creative updates + monthly creative refreshes- Managing ad-hoc email builds - campaign request forms, link table builds, coding, UAT- Managing daily email counts for ad-hoc sends and triggered series- Reporting on email KPIs daily, weekly, and monthly and hindsighting opportunities year over year (Responsys Interact, Omniture)- Assisting in key internal cross-functional communications to ensure brand strategy/execution of marketing campaigns align - Managing relationships with cross-functional partners in email creation (brand strategy, creative, coding, ESP relations in Oracle Cloud)

-Managing and creating email cadence-Brief creation & management-Email and app notification routing review & feedback-Vendor documentation creation & review-Assists in targeting, segmentation & data determination-Marketing reference doc management -App notification cadence-App notification brief integration-Weekly performance recap (Clicks in Email)-Day-to-day vendor relations

- Conduct daily email and direct mail proofing and validation. -Implement offer and promotion setup in ATG platform, as well as offer proofing and validation while creating playbooks for new offer executions. -Partner with marketing, online merchandising, IT and creative teams in email routing and vendor asset release. -Conduct weekly email patterning reports (decks) and analysis. -Communicate email project brief updates and calendar changes to email service provider using variousplatforms including Jira, Aprimo, ATG, Oracle Social Platforms, and Adobe Experience Manager. -Conducted weekly recap meetings with email provider to hindsight campaign UAT and improveprocesses.-Perform UAT testing for business during website redesign project in various test environments.

- Forecast workloads and establish studio shot list in alignment with sample flow - Assign daily workloads to Photographers, Stylists, and Photo Editing - Liaison between Studio and Merchandising to ensure efficient completion of projects - Forecast needs and inefficiencies and create new systems to establish best practice

- Coordinate with stylists, photographers and photo editors to ensure the flow of all products through the creative studio, from product sample to site image for all daily sales events- Work with the merchandising team to review the event calendar and get samples for events- Ensure all photos and assets are complete for event launches daily- Assisting as needed with other studio needs (purchases, maintenance issues, etc).- Track event schedules and responsible for keeping things moving and on time.- Coordinate/organize studio photo shoots and project schedules.- Contribute to a culture of innovation and teamwork.

- Scheduling bookings and independently decide which model are the best fit for products and match for the zulily brand- Build, compile, and maintain monthly model book containing all viable models and stats; make model recommendations when necessary- Build, compile, and maintain location guide containing all viable locations for editorial photo shoots; encourage and support continuous scouting for new locations- Function as a liaison between the Merchandise team and Studio to ensure creative direction and proper model selection is met- Cultivate and acquire new models and continually source new models for new styles and products- Build tracking and rating system to evaluate model performance in editorial photo shoots- Collaborate with remote business office to assist in changing business practices/needs according to demand

- Support the Assistant Buyer and Buyer with administrative, product and technical tasks- Coordinate and turn over samples for photo shoots- Preparation of Excel documents- Organize documents and folders- Ensure documentation is accurate- QA/Data verification of sales before they go live- Enter daily sales events into content management system

Developed inventory mix based on understanding of customer profile, collected sales data and current market trends. Led team through events, sales, promotional periods, and day-to-day operations to maximize sales profit. Formulated price breakdowns and tracked sales history to determine product levels, replenishments and budget allocations efficiently for both e-commerce and brick and mortar boutique.Developed store aesthetics based on understanding of customer profile, collected sales data and current market trends. Led creative teams through branded photo shoots, fashion shows, and promotional periods to maximize sales profit. Served as project manager and lead graphic designer for various marketing campaigns and e-commerce product photo shoots. Worked closely with cross-divisional teams to create support for visual merchandising visions.

Exhibited excellent interpersonal skills with both customers and associates on sales floor. Upheld and exceeded customer service standards through implementing strong selling techniques. Operated and trained sales associates in Point of Sale (POS) systems.

Exhibited excellent interpersonal skills with both customers and associates on sales floor. Upheld and exceeded customer service standards through implementing strong selling techniques. Upheld and exceeded Bon-Ton, Inc. merchandising standards by working with lead visual merchandiser and sales team. Assisted and trained new sales associates in Point of Sale (POS) systems, merchandising protocols and store-specific merchandising solutions. Recognized and published in internal selling quarterly by maximizing resources allotted.