As the Head of Operations at Oxigen, I play a vital role in leading and overseeing major accounts, large projects, team management, and driving the entire digital marketing strategy for major accounts. With a strong focus on business development, I supported the growth of the company by bringing in new clients, working on proposals, and tailoring marketing strategies to meet their unique needs. Some of the key responsibilities in this role include:Project Management: Lead and manage major accounts and large-scale projects, ensuring their successful execution from conception to completion. Account Management: Act as the primary point of contact for key accounts, building and maintaining strong client relationships based on trust and exceptional service. Managed client expectations, provided strategic guidance, and ensured the delivery of high-quality digital marketing services.Operations Management: Lead and manage a team of digital marketing specialists, providing guidance, support, and mentorship to foster their professional growth. Delegate tasks, monitor progress, and ensured the team's successful execution of projects and account management responsibilities.Business Development: Collaborate closely with the business development division, leveraging my expertise to support client acquisition efforts. Assist in the identification of new business opportunities, participated in client meetings, worked on proposals, and tailored marketing strategies to meet the unique needs of potential clients.Marketing Strategy: Direct the overall digital marketing strategy for major accounts, ensuring alignment with client objectives and industry best practices. Develop comprehensive marketing plans, including channel selection, campaign development, and performance tracking. Utilised analytics to optimise strategies and drive results.

As the Head of Digital at Oxigen Communications, I played a pivotal role in driving the agency's digital marketing strategies and overseeing the successful execution of client campaigns. I led a team of digital marketing specialists, collaborating with internal teams and clients to develop comprehensive strategies aligned with client objectives and industry best practices. My responsibilities included:Digital Strategy Development and Execution: I spearheaded the development and implementation of impactful digital marketing strategies. By closely collaborating with internal teams and clients, I defined campaign goals, target audiences, KPIs, and budget allocation.Digital Advertising and Campaign Optimization: I oversaw the planning, execution, and optimization of digital advertising campaigns. Utilizing analytics tools, I monitored campaign performance, analyzed data, and provided data-driven recommendations to improve results and maximize ROI. Website and Content Strategy: Collaborating with web development and content teams, I ensured effective website design, functionality, and user experience. By developing content strategies aligned with client objectives and industry trends, I drove traffic, engagement, and conversions. I implemented SEO strategies and conversion rate optimization techniques to optimize website performance.Analytics and Reporting: Leveraging analytics tools, I tracked and measured campaign performance, preparing comprehensive reports with actionable insights and recommendations for clients and internal stakeholders. I stayed informed about industry trends and emerging digital marketing technologies, actively sharing knowledge and proposing innovative approaches.Throughout my tenure as Head of Digital, I demonstrated exceptional leadership skills, a strategic mindset, and a passion for delivering outstanding digital marketing results.

As a Freelance Digital Marketer, I leveraged my expertise and experience to provide comprehensive digital marketing services to clients. Operating independently, I delivered tailored strategies and executed campaigns to help businesses achieve their marketing goals. Some of the key responsibilities and achievements in this role included:Key Responsibilities:Digital Strategy Development:- Collaborated closely with clients to understand their business objectives and develop customized digital marketing strategies.- Conducted market research and competitor analysis to identify target audiences, key channels, and - optimal approaches for campaign success.Campaign Execution and Management:-Created and implemented multi-channel digital marketing campaigns, including search engine marketing (SEM), social media advertising, email marketing, and content marketing.- Produced engaging content, designed visuals, and crafted compelling ad copies to drive audience engagement and conversions.Search Engine Optimisation (SEO):- Conducted keyword research, on-page optimisation, and technical SEO audits to improve website visibility and organic rankings.- Developed and executed SEO strategies, including content optimisation, link building, and local search optimisation.Social Media Management:- Managed social media accounts for clients, including content creation, scheduling, community engagement, and performance tracking.- Developed social media strategies aligned with brand objectives and industry trends to increase reach, engagement, and conversions.Performance Analytics and Reporting:-Utilised analytics tools to monitor and analyse campaign performance, website traffic, and user behavior. Throughout my freelance work as a Digital Marketer, I successfully collaborated with clients, delivering effective digital marketing solutions tailored to their unique needs.

Website and web application development▪ Payment gateway integration▪ Server Maintenance▪ Domain administration▪ PPC optimization

As a Marketing Assistant at Native VML, I played a crucial role in supporting the marketing team and contributing to the successful execution of marketing initiatives. I provided valuable assistance in various marketing activities, ensuring smooth operations and contributing to the overall success of campaigns. Some of the key responsibilities and achievements in this role included:Key Responsibilities:Marketing Campaign Support:- Shadowed the marketing team to create engaging content, including copywriting, graphic design, and video production.- Conducted market research and competitor analysis to identify trends and opportunities for campaign optimisation.- Helped manage project timelines, deliverables, and budgets, ensuring timely and successful campaign execution.Administrative Support:- Provided comprehensive administrative support to the marketing team, including scheduling meetings, coordinating travel arrangements, and managing calendars.- Maintained marketing databases and organiSed marketing materials, presentations, and reports.- Handled invoice processing assistance, expense tracking, and financial administration tasks related to marketing activities.