Spearheaded operations of a stalled new vertically integrated licensed production facility, including cultivation, processing, and retail for start-up medical cannabis company. Developed administrative, operational and growth strategy, lead production of a 46,000 s/f cultivation center, with 16,000 s/f of canopy, 40+ employees and supervised senior leadership and staff.KEY CONTRIBUTIONS: • Lead market research to identify where medical card holders live in WV; negotiated with regulators to gain access to new real estate property locations to better meet consumer demand/demographics.• Successfully launched 6 new dispensaries to market in 2023/2024; collaborated with regulators, designers, retail, and construction teams to launch retail locations on time and under budget. • Built a new 900 s/ f solventless and butane extraction lab for cannabis production. • Negotiated exclusive licensing deals with marquee brands Cookies, Honey, and Wana brands. • Increased SKUs from 20 to 200 to meet increased market demand.• Increased total THC by 6% and terpenes by 1.5%, resulting in the production of higher-quality cannabis products. • Enhanced the genetics program, introducing 34 new cultivars in 2023. • Innovated a new patient education center to improve patients’ understanding of cannabis production, products, licensing, and regulations.• Built a positive brand image by developing and maintaining meaningful professional relationships with stakeholders, such as fire and police departments, regulatory authorities, and community members.

Brought in to lead 300+ employees and ~$95M in revenue; managed P&L, and oversee full-scale operations for the MA rec cannabis market from cultivation, processing, branding, packaging, and marketing to sales. Served a short term because the company was part of failed SPAC deal. KEY CONTRIBUTIONS:• Developed and activated business development strategy with existing sales partners to generate ~$15M in new wholesale business. • Prioritized early adult-use market in MA to achieve ~$35M in revenue in Brookline and Southampton stores by introducing continuous improvement and retail-focused culture that emphasizes customer service, branding, marketing, and sales.• Overhauled plant operations across sites by developing Standard Operating Procedures (SOPs) for retail, cultivation, and manufacturing processes in compliance with state regulations. • Realized growth in sales and profitability by collaborating with Compliance, HR Office, VP of Retail, VP of Ops, and Marketing professionals.• Partnered with the COO to improve cannabis cultivation, manufacturing, and processing operations while serving as a two-way communications specialist between market and enterprise.

Served as Market Director of AM. Succeeded in resolving a complex compliance and regulatory issue by building strong relationships with local and state-level officials centering ethics, integrity, and visibility.KEY CONTRIBUTIONS:• Successfully obtained approval to compliantly open three adult use and three medical licenses; Collaborated with government officials, regulators, and commissions to ensure all operations comply with set regulatory standards.• Restored the company’s image by creating strong and collaborative community relationships with elected officials, regulators, community leaders and the medical community. • Established and grew a ~$15M wholesale business by formulating short/long-term strategic plans that guided cannabis and hemp cultivation, operations, and product development.• Empowered teams to surpass sales and profitability targets by infusing a collaborative culture within all departments to achieve set performance and growth KPIs. • Conceptualized and built a new ~$18M edibles business; exceeded financial targets by aligning production strategies with projected targets.

Acted as a new market entrant and first-time cannabis operator, successfully securing investor capital, designing a grow facility, and acquiring all required permits for a 47,000 s/f grow facility and 13,000 s/f dispensary and bringing it to successful exit. KEY CONTRIBUTIONS: • Built quality partnerships with industry stakeholders within the cannabis industry and oversaw efficient plant operations.• Negotiated a successful exit to MPX/Ianthus Canadian for $10M just prior to adult use opening in MA.

Assume accountability in overseeing the entire store performance of 10 stores within assigned market to drive sales and profitability. Direct store managers in managing businesses and operations within their stores. Ensure implementation of all stores within a state of sales and service readiness, including all corporate-originated programs. Keep abreast with market trend to establish a localized merchandising and sales strategy in accordance with corporate objectives. Identify and resolve issues and opportunities within local markets to support sales growth and profitability, while establishing and implementing long-range plans in line with business objectives. Effectively train leadership talent to drive overall achievement of sales goals set within the market. Capitalized on industry expertise in enhancing multi-unit sales and profit results which generated more than $300M in revenue. Expertly utilize corporate and local resources to identify market needs; design plans for sales opportunities; and ensure seamless execution of plans.

Oversaw and coordinated all aspects of store operations which involved sales and margin performance and supervision of all store personnel. Managed and controlled of all store expenses, including formulation of merchandising standards, policy, and procedure enforcing compliance, safety, and security; providing training and mentoring; and creating schedules for all personnel. Earned Store Manager of the Year award for demonstration of exemplary leadership skills Served as a driving force in initiating and executing business strategy including the following:- Keen management of teams in alignment with internal and external factors- Establishment of key relationships with customer, workforce, and community toward sustainable business improvement.- Development of teams to guarantee the delivery of superior customer service with positive business results.

Oversaw and coordinated all aspects of store operations which involved sales and margin performance and supervision of all store personnel. Managed and controlled of all store expenses, including formulation of merchandising standards, policy, and procedure enforcing compliance, safety, and security; providing training and mentoring; and creating schedules for all personnel.Earned Store Manager of the Year award for demonstration of exemplary leadership skillsServed as a driving force in initiating and executing business strategy including the following:Keen management of teams in alignment with internal and external factorsEstablishment of key relationships with customer, workforce, and community toward sustainable business improvement.Development of teams to guarantee the delivery of superior customer service with positive business result