Bradley Hoessle Email and Phone Number

Over the course of 15 seasons, I worked in various capacities for Alaska’s leading ecotourism company. From leading trips, to working in the office, to building wilderness lodge projects, I’ve been intimately involved in the evolution of this business.

Developed and implemented marketing strategies, infusing new ideas and techniques. Managed the design, development, production, inventory and distribution of marketing materials which included the annual 36-page brochure. Managed DHE’s online presence including multi-layered website, Internet listings, search engine optimization, targeted email campaigns, social networking, blogs, and photo browsing sites, all of which increased web traffic and brand visibility. As Director, I took on a “big picture” overview of the business, overseeing operations and programs, marketing and sales, the facilities, and finances. I worked closely with the owners to work within budgetary parameters and hired and mentored the new administrative staff.

Responsibilities included overseeing the retail coffee shop, roasting and shipping operations. As Sales Manager, I created growth opportunities for the young company, developing the Deep Blues Blend brand, and initiated new relationships and channels of distribution. Notable accomplishments: Landed a lucrative deal supplying coffee to the set of the Jim Carrey film, “The Majestic.” Finalized contractual agreements to use the image and likeness of McKinley Morganfield (AKA “Muddy Waters” the famous blues musician) on our Deep Blues Blend packaging label. Led brainstorming session, during which we created the trademarked slogan “Wake Up Your Soul.” Created and planned special events on site and at festivals; booked music shows/art installations in café.