Full service corporate and brand identity services for the professional financial advisor.

Who we are: An independent, full-service branding agency, established in 2000, with along track record of working with financial services firms.What we do: Help organizations and brands tell their story in a way that makes themmeaningful and relevant, and that helps them cut through the clutter.How we do it: Our services include brand strategy, messaging, brand architecture,research, naming, identity design, collateral creation, social strategy andcontent, and website design.Where we do it: We’re based in New York and work with clients all over the world.Area of specialty: Working with highly select financial advisory firms on their branding needs. In this area of expertise we take a practical approach to brand building - centering on the strength of storytelling and resulting in a fully realized brand identity. This includes story development, positioning, visual identity, naming and complete website, mobile, social media and marketing collateral material development . Insight: It has been our experience that successful financial advisors are very good at building and maintaining client relationships, yet surprisingly weak at understanding and building their brand. We bridge this gap with precision and excellence. And we get results.

Black Pearl Intelligence is designed to empower you and your team to harvest, understand, prioritize and leverage business intelligence on consumer and industry perceptions of your brand, your product, the marketplace and your competitors. The breadth of intelligence we gather spans traditional borders. Our advanced technology uses sophisticated analytic tools that span the entire digital landscape. This technology was designed for intelligence agencies, and it is now in our commercial offering.

My responsibility included the successful implementation of the corporate brand.

For more than 30+ years, Brad has applied his skills to a variety of renowned brands around the world for such clients as Canyon Ranch, CNL Financial Group, the country of Honduras and the State of New Hampshire.Brad was formally trained at Young & Rubicam in New York and was one of the initial Americans to join Dentsu, Young & Rubicam, the first Japanese-American joint-venture advertising agency where he was responsible for global advertising initiatives for Colgate-Palmolive, Kirin Beer Japan Air Lines and Nikko Hotels. Brad was also directly responsible for the creation of branding programs for the Girl Scouts of the U.S.A. and the National Crime Prevention Council -- where he is credited with the co-creation of McGruff, The Crime Dog, children’s campaign.Brad has also headed accounts for Johnson & Johnson, Pepperidge Farm and Nabisco Brands.Brad graduated from Wake Forest University with a degree in psychology and honors in philosophy. He lives in Orlando, Florida, with his wife and fourteen year old daughter.