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Bradley Ralph personal email
I have a commerce background with a 21 year career in retail banking. In this time I have held various roles from frontline sales to more strategic accountability of product, segment and divisional strategy.My career goal is to be successful and exceed expectations in whatever I do!Specialist skills: - Strategy: Design and Implementation- Client Value Proposition (CVP): Design and Implementation - Product management- Sales management- General management
Craft Intelligence
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- craft-intelligence.com
- Employees:
- 9
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Senior ConsultantCraft IntelligenceJohannesburg, Gp, Za -
Executive DirectorMercator South Africa Jan 2023 - PresentCity Of Johannesburg, Gauteng, South Africa -
Head: Card And Banking ProductsBidvest Bank Limited Sep 2021 - Feb 2023City Of Johannesburg, Gauteng, South Africa -
Chairman Of The BoardCape Racing Oct 2020 - Oct 2022Drive a sustainable turnaround strategy of horse racing in the Western Cape. -
Head: Ecosystems EnablementStandard Bank South Africa Jul 2020 - Sep 2020Johannesburg Metropolitan Area -
Head: Retail EnablementStandard Bank South Africa Jan 2017 - Jun 2019 -
Head: Transaction And Investment Products, Retail Banking.Standard Bank South Africa Sep 2015 - Jan 2017 -
Head: Small BusinessNedbank Mar 2015 - Sep 2015Johannesburg Area, South AfricaIn this role the mandate is largely to run the segment as a business from end to end and drive strategic initiatives to refresh and enhance the execution of the Small Business client value proposition. As a function thereof, the work streams of product management, new product development (Transactional, Liabilities or Card), transactional pricing and marketing (internal and external) are some of the direct accountabilities. Other business drivers include input into the Credit Risk world, enhancements to client processes. Managing external stakeholder relationships. -
Head: Strategy, Cvp And ProjectsNedbank May 2014 - Feb 2015JohannesburgFrom Strategy design and development to client value proposition including product and marketing with matrix support from a Project Office. -
Head: Integration And Strategic Projects At Nedbank Retail Relationship BankingNedbank Feb 2011 - Feb 2013Johannesburg Area, South AfricaFulfil a dual role as the Executive Assistant to the Managing Executive of Nedbank Retail Relationship Banking and Head of Integration and Strategic Projects. -
Strategy And Value PropositionNedbank Sep 2006 - Dec 2011 -
Senior Business Manager: American Express Charge CardsNedbank Sep 2006 - Jul 2007Design a superior value proposition to enable the sustainability and growth of the Charge Card portfolio. Product management principles of financial analysis, marketing, credit and risk operation, distribution and pricing. Acquisition strategy and campaign co-ordination through various channels.Credit Limitisation to manage referrals and customer expectations. Project management of key deliverables and projects. Liaison with American Express Global Networks (UK). -
Product Manager, Personal Current AccountsStandard Bank South Africa May 2004 - Aug 2006To optimise personal current account revenur streams through innovative best practice tactics and strategic impact implementation. Key areas include:- Implementation of strategic projects and strategies aimed at driving additional product revenu streams. - Product management: financial analysis,. marketing, credit risk, operations, distribution and customer solution. - Process design and engineering of account opening/ customer experience.- Product integration with Private Bank and Personal Banking Segment strategies.- Development and implementation of a customer migration strategy across segment and product. - Development and implementation of a customer retention strategy across segment and product. - Development and implementation of a personal transaction products acquisition strategy. -
Manager: Sales Enablement And SupportStandard Bank South Africa Mar 2003 - Apr 2004PURPOSE: To optimise the current Sales platform in the Branch Network by implementing an effective Reward and Recognition programme, coupled with standardising Sales Processes and Sales Readiness Activation.• Subordinates: 3• Implementation of an effective Sales and Service Reward and Recognition programme as well as accommodate ad hoc incentives across product and segment.• Vibrant and energetic communications programme promoting the Recognition and Rewards programme, using the mediums of Blue Wave, publications etc…• Develop a Sales Performance Optimisation programme within the specific areas of Profiling, Assessment, Induction and Training for new as well as existing employees.• The refining and standardisation of sales processes and practices that entrenches a competitive approach to selling segment specific solutions• The creation of a competitive sales performance culture based on staff, training, measurement and appropriate recognition and rewards programs• Optimisation of Sales Opportunities by way of a Sales Model promoting a solution based outlook across all segments.• Sales practices and processes will be standardised using current best practices and enhancements that will enable the optimal driving of CARE and the selling of solutions in all segments.• Activation of National Quiz via use of an Assessment tool -
National Manager: Affinity Market, Sales SupportStandard Bank South Africa Apr 2002 - Apr 2003To provide strategic and technically proficient support to the field with regard to the sales processes and key business drivers in the Personal Markets, Affinity to ensure that Standard Bank becomes and sustains the position of market leader.• Articulate and in need influence the Distribution strategies as well as value propositions of the Personal Markets within Retail Bank.• Convert this strategy into tactics at field and H/O level, in order to drive the value propositions effectively into the field.• Identify key business issues that need to be dealt and co-ordinate/ drive the action plans required to sufficiently deal these. • Act as Field leader within the Affinity environment, communicating and being visible to the field via e-mail, satellite, road shows, conferences etc… • Ensure and facilitate smooth application and rollout of value adding Affinity Market processes that affect Sales, Service, delivery and fulfillment.• Strong Affiliation with the Private Banking Market: Value Proposition and operating structure development.• Develop and drive a 12-month plan of action in terms of the key issues that will affect the Affinity Markets, ensuring seamless integration between Sales, Service and Marketing in driving the business forward.• Integration with Marketing: strategic development and implementation of marketing campaigns and brand strategy.• Have a clear understanding of the respective “CARE” strategies and how these affect the Affinity Markets at a provincial and local level. In conjunction with provincial best practice, be able to develop strategies and best practices that can be utilized within the respective provinces to proactively drive these strategies.• Have a thorough knowledge of the global Standard Bank Personal Markets (Balance sheet, Income Statement, pricing, market share, sales performance etc) so as to be able to make an informed decision at all times on the way forward -
Manager: Personal Markets- Affinity And Private Banking, Sales SupportStandard Bank South Africa Apr 2001 - Apr 2002Manage projects in the various customer segments (Affinity and Private Banking Markets), to improve the sales processes and structures in the field, in order to improve efficiency and consistency within the branch network.• Number of subordinates: 1• Develop generic templates for all branches/ Local Market Expansion sales functions across Retail Bank.• Ensure and facilitate smooth application and rollout of personal market sales processes.• Facilitate in the Best Bank Enhancement Process rollout to all Non-metro provinces.• Offer support to the Branch network around all sales process issues across the personal markets • Facilitate and ensure that the sustainability of the Managing Local Markets process and that there is a workable template in place.Major Projects Implemented/ Facilitated: • BestBank Enhancement Project• Private / Personal Banker Project• SME Best Bank Enhancement• Portfoliorisation of Retail bank• Customer Off – Boarding• Local Market Expansion Teams and the 5 Star Process• Sales Alignment for Intranet Site• Home Loan Mobile Strategy -
Area Sales AssistantStandard Bank South Africa May 1999 - Mar 2001The concept of the Area Sales Assistant was an initiative taken from Lloyd’s Bank of London where each area nationwide has an Area Sales Assistant with the strategic focus of gaining a lift in sales by influencing sales behaviour through the sustainment of Managing Local Markets and other sales initiatives.The key areas of focus were to:- Ensure connectivity between Action Weeks and implementable tactics- Create a cross pollination of culture between sales and service areas- Upskill branch staff in the technical aspects of BestBank or sales skills- Drive sales targets at Provincial/ Area/ Branch level on a daily/ weekly/ monthly basis across Affinity, Mass and SME segments- Monitor and drive campaigns at Provincial/ Area/ Branch level- Upskill and monitor branch staffs use of reports to gain information- Develop and ensure understanding of the measurement system and other MIS tools- Analyse structural or processing issues that currently impact on sales- Assist with diagnosis and resolution of problems in sales- Identify skills gaps and coach and train accordingly- Assistance to the Area Manager of a regionNote: I worked as an Area Sales Assistant for two years and was 2nd both years as an Area nationally. I was then promoted to Manager, Personal Markets, and Sales Support. -
Standard Bank: GraduateStandard Bank South Africa Jan 1998 - Apr 1999Develop a career within the financial services industry of Standard Bank of S.A. Ltd. • Developed a working knowledge of Retail Banking strategy as well as Personal and Business Market value propositions.• Developed hands on Sales and Marketing skills from branch level up.• Developed an understanding of current business issues and their impact on the local market.• Developed an understanding of the size, value and share of wallet of the bank's customer base: business and personal.• Enhance an understanding of the competitor activities within the bank's markets. Note: I was promoted during my tenure to the post of Business Banker in the Small and Medium Enterprise environment before being promoted further to the post of Area Sales Assistant.
Bradley Ralph Skills
Bradley Ralph Education Details
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Board Leadership, Corporate Governance, Risk And Compliance -
Business Administration And Management, General -
Business Management -
Marketing, Business Administration And Industrial Psychology -
Matric Exemption
Frequently Asked Questions about Bradley Ralph
What company does Bradley Ralph work for?
Bradley Ralph works for Craft Intelligence
What is Bradley Ralph's role at the current company?
Bradley Ralph's current role is Senior Consultant.
What is Bradley Ralph's email address?
Bradley Ralph's email address is br****@****ank.com
What schools did Bradley Ralph attend?
Bradley Ralph attended Gibs Business School (Gordon Institute Of Business Science), Insead, Gibs Business School (Gordon Institute Of Business Science), Gordon Institute Of Business Science, University Of South Africa/universiteit Van Suid-Afrika, University Of Kwazulu-Natal, Michaelhouse.
What skills is Bradley Ralph known for?
Bradley Ralph has skills like Strategy, Business Strategy, Banking, Management, Product Management, Business Analysis, Portfolio Management, Risk Management, Retail Banking, Change Management, Financial Services, Executive Management.
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Bradley Ralph
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