Bradley Rich Email & Phone Number

Toronto, On, Ca

I am responsible for the bottler portfolio strategy. I lead the long-term process and coordinate with various stakeholders to ensure we have the best offerings to meet the diverse needs of the shopper/consumers while maintaining efficient operations that can fuel our profitable growth and market share.I clarify the role of each brand, pack size and product variant and ensure a comprehensive portfolio to serve all intended occasions with white spaces recognized.I understand opportunities and obstacles of off premise channels and sub channels, and develop solutions with required investments, corresponding volume, revenue, and profit. I collaborate with various teams to implement channel strategies across the business functions.I am responsible for the annual business planning process, and the strategic long-term planning and the prioritization of customer and asset investments and commitments.I support the senior leadership team and other stakeholders in the organization through strategic and analytical thought-leadership and delivering continuous growth in increments and through meaningful growth opportunities.

I was tasked with the responsibility to launch and lead the largest distribution partnership for Red Bull South Africa (ABInbev), and to drive growth in sales, distribution, and trade marketing KPIs.I had 5 regional managers reporting directly to me, who oversaw the respective ABInbev regions and CXC. The total team had a reach across the entire licensed outlet universe across the country. I developed the value chains and managed the commercial and trade marketing budgets. I was responsible for designing the Look of Success based on shopper and consumer behavior insights for channels serviced by our distribution partner. A key responsibility I had was creating strong commercial plans and negotiating with partners (ABInbev) to grow prioritized KPIS. I lead regular demand and supply planning and other processes and routines.I identified creative ways to generate value using digital platforms, technology, advantaged RTM, and optimized ways of working operationally.

Cape Town Area, South Africa

I was responsible for the volume and profitability through route-to-market partners across South Africa, servicing both the formal market and main market with specific focus applied to on-premise and retail liquor channels.I was responsible for directing commercial insights, RTM strategy and trade marketing execution strategy development and implementation, sales and distribution capabilities improvement, team leadership and motivation, and more.Ultimately, as an “internal consultant” my goal was to understand the needs of the organization and the market. Together, with my dynamic team, we came up with creative solutions which we implemented effectively to deliver positive results that had a meaningful impact.

South Africa

I was responsible for improving the distribution and volumes of the Campari portfolio across the main market in South Africa.I set the “base-of-pyramid” strategy and ensured implementation of the channel plans throughout the year. I lead the main market sales team and drove the commercial KPIs such as excellent execution in store according to the set standards.My role supported the overall improvement of all commercial capabilities. I collaborated across functions to deliver on the organization’s big picture objectives.My role provided me with a full cross functional view to better allow me to contribute value and lead relevant stakeholders to ensure projects are completed on time and in full, results are measured consistently, and models are packaged for future use.

Cape Town Area, South Africa

My role focused on looking after the Campari portfolio within the MEA (Middle East & Africa) region and reporting directly to the Managing Director.I owned and expanded the multifaceted knowledge base and used this to contribute to all aspects of the business through guiding the team in the right direction, and as an adviser in general.I created the building blocks consisting of qualitative and quantitative consumer insights, market research on both the economy and the industry, business information, and marketing and commercial knowledge.By adopting the ideology of information leading to action, means that my role was action oriented, and my learnings result in development or improvement in processes, strategies, architectures, or action plans.I was responsible for project planning, implementation, and the follow through to ensure it has been effective in yielding results at a total MEA region level.Working alongside the managing director gave me many opportunities to contribute, and great exposure to a wide variety of insights, projects, and networks.I see myself as an internal consultant, where my goal is to continuously find opportunities to improve the business, both internally and from a distribution partner perspective.

Nelspruit Area, South Africa

I was part of the regional leadership team, with 1 direct report. I was responsible for guiding the sales force and closing the gap between high level business needs, and the actions of the field force.I coached the teams to ensure each person had a proper understanding of what is required from them individually, and how that contributes to the bigger organizational objectives.I consistently aimed to build the awareness and capabilities of the sales force to enable effective utilization of the business tools and information available.I was responsible for the cadence of maintaining competitor insights and economy health analysis to determine influences in the market and support an action plan on potential threats.One of the key aspects of my role was innovation and advances in reporting management and business tools to ensure growth towards a more efficient and effective technical operations supported system.As part of the leadership team, I was involved in business plans, strategies, campaigns, market analysis, and the scoping of revenue growth opportunities. I provided input based on knowledge and insights from all relevant available data on business efficiencies and market dynamics.

I was responsible for monthly, quarterly, and annual reporting and analysis of business information for the company.A key aspect of my role was the development and implementation of reporting tools used by various divisions of the business.I lead consumer and customer-based analysis on brand equity, service quality and trade intelligence.I was responsible for tracking and coordinating marketing campaigns, promotions, and incentives as well as competitor and market analysisI managed the consolidation of management review meetings, innovation forums, and other management packs. As well as ad hoc information gathering, interpretation and communication.I also provided support with special projects implementation across the country.

Master Of Business Administration - Mba, Business

Activities and Societies: Elected Chairman of the UCT GSB Management Consulting Club.

Bachelor Of Commerce (Bcom), Marketing Management, And Economics