Bradley Rich Email & Phone Number

Toronto, ON, CA

I am responsible for the bottler portfolio strategy. I lead the long-term process and coordinate with various stakeholders to ensure we have the best offerings to meet the diverse needs of the shopper/consumers while maintaining efficient operations that can fuel our profitable growth and market share.I clarify the role of each brand, pack size and product.

I was tasked with the responsibility to launch and lead the largest distribution partnership for Red Bull South Africa (ABInbev), and to drive growth in sales, distribution, and trade marketing KPIs.I had 5 regional managers reporting directly to me, who oversaw the respective ABInbev regions and CXC. The total team had a reach across the entire licensed.

Cape Town Area, South Africa

I was responsible for the volume and profitability through route-to-market partners across South Africa, servicing both the formal market and main market with specific focus applied to on-premise and retail liquor channels.I was responsible for directing commercial insights, RTM strategy and trade marketing execution strategy development and.

South Africa

I was responsible for improving the distribution and volumes of the Campari portfolio across the main market in South Africa.I set the “base-of-pyramid” strategy and ensured implementation of the channel plans throughout the year. I lead the main market sales team and drove the commercial KPIs such as excellent execution in store according to the set.

Cape Town Area, South Africa

My role focused on looking after the Campari portfolio within the MEA (Middle East & Africa) region and reporting directly to the Managing Director.I owned and expanded the multifaceted knowledge base and used this to contribute to all aspects of the business through guiding the team in the right direction, and as an adviser in general.I created the.

Nelspruit Area, South Africa

I was part of the regional leadership team, with 1 direct report. I was responsible for guiding the sales force and closing the gap between high level business needs, and the actions of the field force.I coached the teams to ensure each person had a proper understanding of what is required from them individually, and how that contributes to the bigger.

I was responsible for monthly, quarterly, and annual reporting and analysis of business information for the company.A key aspect of my role was the development and implementation of reporting tools used by various divisions of the business.I lead consumer and customer-based analysis on brand equity, service quality and trade intelligence.I was responsible.

Master Of Business Administration - Mba, Business

Activities and Societies: Elected Chairman of the UCT GSB Management Consulting Club.

Bachelor Of Commerce (Bcom), Marketing Management, And Economics