• Launched new Gaming and Esports community hubs, Belong Gaming Arenas, in 6 US markets: Chicago, Nashville, Houston, Dallas, Columbus, and Philadelphia building & growing gaming community by developing and executing all activities: events, tournaments, watch parties, community nights, casual pay-to-play, and game/product launch parties.• Led Belong Partnerships & Sponsorships Division, Identified and curated key partnerships/sponsorships with gaming companies, publishers, developers, content creators, influencers, leading the strategy & pitches presenting to wide range of VPs & C-suite execs securing millions of cash and VIK investments. Partners included: EPIC, RIOT, Microsoft, Sony, Nintendo, Turtle Beach, Steel Series, Logitech, Razer, USO, Gamers Outreach, Corsair, EA, Capcom, Roland, and much more.• Stood up Retail Division, launched new gaming brick and mortar retail across entire organization by negotiating & finalizing contracts/agreements across distributors, suppliers, vendors, and publishers, all focused on new era of experiential retail.• Retail division generated over $2.5MM in sales across 6 locations achieving highest attach rate in US and surpassing performance benchmarks by 45%, created early access & exclusive product offerings, LTO drops, and launch activations.• Built and led a high-performing team, recruiting and developing talent as well as trained arena to support company objectives.• Developed new revenue stream standing up B2B model supporting non-profits (USO, Gamers Outreach, etc.), middle/high schools, and colleges providing video game equipment, gaming programming, and professional development days

• Owner of e-commerce and in-store merchandising strategies, pricing, negotiations, marketing and P&L for the $400MM video game software category.• Designed and managed the rollout of new enterprise technology featuring Digital Code Delivery that enables digital fulfillment via redeemable codes at all 1800 Target stores.• Negotiated $45MM Black Friday promotion across 15 publishers and over 100 titles, showcased in Target’s circular with over 120 million impressions.• Developed launch strategy for Video Game console Nintendo Switch, one of the biggest Video Game releases in history that generated $380MM in 2017.• Partnered with over 40 internal/external partners to execute over 14 game launches across 6 vendors that drove $26MM in sales and captured over 14% market share.• Created and implemented one of the most successful Target social media campaigns with in-store experiences cart redesigns, entrance experience, and concrete balls transformed into Mario & Luigi heads that generated 26k social mentions and over 200M impressions.• Curated new Target product assortment by developing PR strategy, social media campaign, and in-store marketing elements that drove $2.8MM in its first 4 months.• Organized Target's Discovery Day in San Francisco by meeting with over 20 vendors and reviewing over 100 products, finalizing contractual & exclusive agreements with 4 brand new vendors to Target.

• Managed $330MM in sales across 7 different businesses that drove a 17.8% comp, outperforming market wide -8% comp.• Drove Gross Margin improvement by $4.4MM or +71bps by setting financial guardrails while managing $100MM in markdowns, $60MM in VI collections, and $470MM in receipts.• Forecasted over 50 ads in Q3/Q4 touching more than 850 item level forecasts that generated more than $190MM in promotional sales.• Stood up the planning function and structure that led to planning, forecasting, and negotiating over 100 new Video Game releases with 300 different versions across 15 publishers.• Developed and manage End of Life Cycle management process and reporting across Video Games that reduced unproductive inventory by 16% or $4MM.• Orchestrated and negotiated inventory buyback programs for third-party video game distributors that reduced NOP by over $10MM.

• Managed and executed Target’s new supply chain capability 'Ship from Store’ expansion from 136 stores to 462 stores to support digital sales growth in Q4 peak, growing Ship From Store Digital sales from $10MM in Q4 2014 to $180MM in Q4 2015. • Created and executed the Digital Fulfillment Strategy for the BTS School List Assist program that grew flexible fulfillment sales by 390% or $3.8MM over LY.• Developed and implemented weekly evaluation criteria that set specific metrics to flag items in order to take action on over 100+ items reducing (1) negative guest experiences, (2) unfindable store inventory, and (3) store workload/labor hours.• Drove $14.2MM of incremental digital sales through the expansion of 20,000 eligible products across Grocery, Cosmetics, and Sportswear.• Designed eligibility test on over 1,000 fragile or glass grocery items while setting key performance indicators for damage rates, volume, and store Inventory not found by Target employees.

• Launched biggest video game consoles in last 10 years: Microsoft’s Xbox One and Sony’s PlayStation 4, generating over $130MM in sales in Q4. • Developed Target’s Electronics Holiday strategy by setting key Q4 priorities and strategies involving $30MM incremental buys, Black Friday Leak Event, and first-ever collaboration sessions between stores and .com.• Created first ever 2-day forecasting model to capture first hour of sales across all time zones. I was responsible for creating key wins and statistics, sharing with our CEO and taking on key PR partners to share on Bloomberg television.

• Led a 10-person, cross-functional team of business analysts in both California and Costa Rica in the deployment of advanced analytical models to determine optimal service delivery staffing levels, achieving 5% cost savings across IBM client-supporting staff worldwide.• Managed communication channels that provide support to over 500+ IBM employees worldwide.

• Designed and deployed two global projects across IBM Service Delivery Centers, reaching over 1000+ employees worldwide.• Built global distributed real-time quality check tool using KPIs, Visual Basic, and advanced formulas.

• Built e-commerce website www.luckiemark.com that showcased over 50 products with opportunities for wholesale, exclusive collections, simple navigation, multiple shipping/payment methods, and embedded videos with guest reviews.• Designed program and presentations for multiple Florida trade shows that touched over 150 vendors and generated new clientele resulting in $10,000 worth of sales.