Leading the Salesforce Commerce Cloud and NextJS teams and responsible for architecting, designing, and implementing enhancements to the Petsmart websites and apps. Wrote code focused on scalability, maintainability, and code reuse. Embracing new technologies and driving projects to improve the performance and conversion of the websites and apps.- Leading the transition to Headless Commerce aka Composable Commerce using microservices and the NextJS framework.- Design System: Leading the technical implementation of a front-end design system using Storybook.js and Chromatic. Collaborated with our UX team to deliver fully tested, modular, and ADA compliant React components that enables the team to move faster and deliver higher-quality experiences.- Native App: Lead the development and launch of shopping within the Android and iOS apps. Using React Native, we created a hybrid app with OCAPI as the backend. Adding shopping to the app drove substantial incremental sales.- Enhanced Website Speed: Optimized and enhanced performance of Demandware websites for both US and Canada- React.js: Architected and developed the ReactJS Single-Page App style cart. Delivered greatly improved user experience over the legacy cart. The new cart never requires a page refresh and allows extensive editing to the user's basket that was previously impossible, driving higher conversion in a critical part of the user journey.- Moderning Tech Stack: Migrated pipelines to Demandware controllers, built framework for unit testing (React Testing Library and Jest) and coached the team on testing best practices.- Integrated with dozens of APIs and 3rd Parties- Pet Meds: Part of team that brought prescriptions for pets to PetSmart.com- International Customization: Enabled shipping-to-home within Canada on PetSmart.ca, making PetSmart one of the first pet specialty retailers to provide shipping in Canada.

Full-stack developer who worked closely with the business team to solution ROI-driving features and website enhancements.- Re-wrote the website Store Finder to enhance the User Experience and drive in-store traffic. Integrated with the Google Maps API.- Integrated with more than a dozen third-party cartridges and SDKs- Developed many omni-channel initiatives involving SMS, email, and in-store communication- Designed and was on the team who developed in-store pickup of merchandise

I decided to expand my horizons and try working on the business side of a retail organization so I could better understand the solution design process that occurs before developers receive their requirements. As a Product Manager for The Limited, I learned a lot about how to plan and organize initiatives to drive ROI.- Created strategies to drive high-level KPIs like conversion rate, basket size, etc.- Designed user interfaces with Balsamiq Mockups and Azure- Created interactive prototypes to share with business teams and developers to ensure a shared vision- Wrote "Project Charters" to define scope and get alignment from stakeholders

First technical hire and lead web developer for a successful and growing Web Development and Web Marketing agency.- Worked directly with clients to understand their business needs and technical requirements and craft elegant solutions- Built dozens of client websites and use (at the time) cutting-edge techniques to ensure high search-engine rankings- Delivered reporting to clients on their digital marketing efforts and worked with our internal team to find ways to drive conversion, enhance web performance, etc.

Founder of a single-person consultancy that worked with small businesses to:- Develop a web presence on WordPress or other CMS- Write strategy for SEO and/or other digital marketing tactics- Implement strategies and report on their effectivenessStarting my career as a freelancer/consultant helped me fine-tune my development skills, estimate and project management, and also sales and communication skills.