Drove revenue and profitability through creative marketing and branding programs. Reimagined and evolved both record label and individual artist brands to grow market presence and fan base. Developed creative briefs to translate brand strategy into plans for market execution.* Repositioned Reach Records from a niche faith-based label to a mainstream powerhouse, successfully overhauling the label’s brand and message.* Played key role in achieving the Label’s first #1 gold album, driving a flawless execution of the Anomaly album Marketing plan for hip-hop artist Lecrae.* Led marketing and branding efforts for 20 album releases, helping to generate 150% growth in album revenue.* Grew the internal marketing function of what was then a boutique independent label from a one-man team to a high-performing, full-scale Marketing department; built cross-functional teams, introduced best-practice processes, and transformed the Marketing department into a highly capable and versatile business partner for Reach Records.

Delivered high-impact marketing, branding, and advertising strategies and campaigns to a diverse client roster. Clients included:Publix Supermarkets* Directed daily execution of creative development and production.* Built brand equity in South Florida region through Publix Caribbean Independence Day Campaign and Jerk Festival sponsorship.JPMorgan Chase* Helped develop the Legacy of Homeownership Tour, the Chase Legacy Film Challenge, and created other multicultural marketing and branding campaigns to promote home-ownership and JPMorgan Chase service to African-American and Hispanic market segments. BMW* Managed the production of multicultural print advertising for the BMW brand, helping to expand and diversify the company’s customer base.

Oversaw direct mail campaigns from start to finish, including design, content, and logistics. Helped created more narrowly targeted offers and promotions to increase response and retention rates.