Brad Burgess Email & Phone Number

Atlanta, Ga, Us

Greater Atlanta Area

As Vice President of Marketing, I built and led IST’s marketing department, transforming IST into a national leader in B2B Legal SaaS Technology and professional services. I developed strategies to align efforts across divisions and fostered a high-performing culture, achieving the lowest turnover rate with 100% internal promotions and an average director tenure of 16 years. I created a centralized system to streamline proposals, maintain branding consistency, cut production time by 20%, and meet deadlines. I led projects through a structured creative process focused on exploration, experimentation, data analysis, and implementation.Implementing HubSpot CRM, ZoomInfo, and Bloomberg increased lead generation by 50%, generating $5M in sales. Streamlining RFP responses with a closed-source LLM improved presentation rates from 41% to 68% and win rates to 15%. I utilized HubSpot to monitor renewals and personalize engagement, boosting renewal rates by 50%. I led website redesigns and SEO strategies with Google Analytics G4, MOZ, and HubSpot, doubling organic traffic annually.I delivered 25+ posts weekly, driving 100% annual follower growth and boosting engagement by 500%. I amplified reach by 500K monthly and increased click-throughs using employee-driven content via PostBeyond. A content marketing program I developed increased form completions by 50%, resulting in $2.5M in additional sales. I produced newsletters highlighting culture and product updates, increasing engagement, reducing turnover by 10%, and raising client renewals by 20%.I led in-house rebranding, maintaining brand recognition, cutting creative costs by 50%, and doubling asset production efficiency. I produced 6 long-form and 150 short-form videos annually, increasing engagement by 75% and cutting costs by 30%. I hosted a podcast series positioning experts as industry leaders, increasing engagement by 50%. I oversaw 500+ digital assets annually, reducing costs by 25% and ensuring brand consistency.

Greater Atlanta Area

- Business Development: Implemented RFP database software to streamline the proposal process, optimizing customer acquisition and increasing sales by 30% through targeted initiatives.- Communications & Creative: Designed content calendars, branding guides, and dashboards to streamline messaging and track assets, increasing brand visibility by 40% and boosting engagement by 35%.

Greater Atlanta Area

- Marketing Oversight: Created boilerplates and proposal request system, reducing production time by 20% and increasing proposal success rate by 15%, ensuring consistent and effective marketing materials.- Payroll & Benefits: Wrote SOPs and customized ADP reports, reducing payroll errors by 25% and improving processing efficiency, while supporting the VP of Administration.

Greater Atlanta Area

- Proposal Management: Centralized proposal production to ensure consistent responses, guarantee financial compliance, and achieve a 40% win rate, while ensuring timely delivery and adherence to standards.- Graphic Design: Laid out print and digital assets aligned with brand standards, increasing brand visibility and supporting marketing and sales efforts.

Greater Atlanta Area

- Customer Service: Delivered high-quality service at field location, ensuring smooth operations and achieving a 5-star customer service rating from end-user surveys.- Records Management: Implemented a new records management system, decreasing request times by 50% and reducing missed/lost files to less than 1%, improving organization and accessibility for clients.

Bachelor'S Degree, History

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies

Activities and Societies: - Student Body Council Representative - Kappa Tau Omega Fraternity - Vice President - Baptist Student Union.