Bradley Battin Email & Phone Number

Worcester, VT, US

Montpelier, Vermont, US

• Direct the development, optimization, deployment, and analysis of the VermontVacation.com website, and leverage years of digital marketing experience to strategize marketing efforts across the department.
• Act as the lead digital data analyst for the VermontVacation.com and ThinkVermont.com websites for the department, including email campaign performance and audience analysis.
• Leverage custom JavaScript code and built-in Google Tag Manager functionality to develop, test, and deploy custom event tracking on department websites, more than doubling the scope of analysis and providing more.
• Developed custom website and email development tools, utilizing Power Automate, Microsoft Lists, and Power BI, to streamline change submissions and monitor team progress. Tools can handle and indefinite number of tasks.
• Optimize website accessibility and search engine optimization in accordance with WCAG guidelines as the lead web developer and SEO specialist.
• Manage relationships with third-party contractors to ensure the agency’s websites are compliant, optimized, and continuously improved for user experience.

Manchester Center, Vermont, US

• Digital Marketing Specialist and Digital Analytics Administrator for the Vermont Country Store’s multimillion dollar digital marketing program and contributor to website usability, SEO, and Accessibility teams.
• Worked as part of a team of web developers and SEO specialists to improve website accessibility and search engine optimization.
• Conducted keyword research and implemented on-page optimization strategies to improve website ranking on search engines.
• Test and debug website tags and coordinate the development of success events within Adobe Analytics, GA4, and Adobe Launch.
• Developed and maintained databases for digital marketing and SEO using Microsoft Excel and Access.

Manchester Center, Vermont, US

• Developed and maintained reporting databases, reports, and custom dashboards for digital marketing programs using Adobe Analytics, GA4, Microsoft Excel, and Google Data Studio.
• Member of a cross-functional team responsible for the development of paid search, paid social, and email marketing campaigns.
• Maintain relationships with agency partners to ensure website analytics are accurate and evolving to meet business needs.

Worcester, Vermont, US

• Client-centric creative designer with a specialty toward bringing client brands to life.
• Web Development and Web Design
• Graphic Design
• Video/Photography
• Consultative Small Business Advice

Worcester, Vermont, US

• Designed and maintained the business website, logo design, brand messaging, marketing strategy, ad creation and placement, print designs, tax preparation and graphic design.
• Prepared Quarterly Dashboard Reporting and as-needed analysis to suggest informed decisions.
• Utilized a variety of software programs including Adobe Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Muse, Premier Pro and Premier Rush), Vagaro and Microsoft Suite to drive business growth.

Burlington, Massachusetts, US

• Managed the Green Mountain Coffee Roasters® branded visitor center and café for this $19 billion consumer packaged goods company.
• Leveraged a $30K annual advertising and marketing budget to achieve year-over-year sales growth of 12%.
• Cut operating costs over 10% by negotiating supplier relationships and streamlining operations.
• Championed team culture to deliver exceptional customer service and experience, improving online reviews by a net gain of 4%.
• Partnered with corporate brand team on content creation and managed external designer relationships to keep brand guidelines current and on budget.

• Directed sales and service to new and existing accounts across a territory of 6 Northeastern US states. Facilitated market analysis and managed distributor relationships.
• Increased new account portfolio by approximately 30% with a customer-centric strategy of prospecting, sampling, and in-person programming to support new orders.
• Expanded territory into 5 new markets, resulting in new account growth of over 15%.
• Saved over 10% in production costs and waste by accurately forecasting future order volumes.

Bolton Valley, Vermont, US

• Managed 25% of the annual revenue generation for the ski area; including group sales, corporate season passes, discount lift ticket programs, and the Michelin Driving School.
• Developed an account sales strategy that achieved an increase of over 30% from the 5-year average.
• Instituted processes to facilitate cross-departmental communication and innovated service delivery standards, which resulted in a 50% retention rate for new account acquisitions.

Meriden, CT, US

• Responsible for managing payroll, driving sales, motivating staff and loss prevention.
• Recruited, trained, and managed teams of knowledgeable Sales Associates for three store locations.
• Built strong relationships with individual customers, outdoor clubs, and the community.
• Ensured the highest customer satisfaction standards through an engaged, motivational leadership style.
• Contributed to store comparative store sales gains of 15%.

Freeport, Maine, US

• Managed retail sales and operations for a department generating $9M in annual sales volume and the Outdoor Discovery School which provided experiential programming in kayaking, fly casting, and geocaching.
• Launched the most successful ODS program in regional store history with an approximate 80% participant fill rate, while achieving a customer satisfaction rating of 96%.
• Headed department sales of nearly 110% to budget by leveraging analytical tools to identify opportunities for growth.
• Received a nomination to the annual Bean's Best Award Ceremony by ensuring the highest customer service standards and motivating teams to excel.

Meriden, CT, US

• Promoted to higher volume store.

Meriden, CT, US

• Responsible for managing payroll, driving sales, motivating staff and loss prevention.
• Recruited, trained, and managed teams of knowledgeable Sales Associates for three store locations.
• Built strong relationships with individual customers, outdoor clubs, and the community.
• Ensured the highest customer satisfaction standards through an engaged, motivational leadership style.
• Contributed to store comparative store sales gains of 15%.

Bachelor Of Science - Bs

Web Development