Bradley Johnson Email and Phone Number
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One of the keys to success throughout my career has been building strong, mutually beneficial relationships. I welcome the opportunity to share advice & guidance with others in the LinkedIn community. Please reach out for a chat involving visionary leadership, collaborative culture cultivation, design direction, operational efficiency, and manufacturing.My career highlights and achievements include: ➨ Being Kizik's design leader and a key contributor to their growth surge from $2 million to over $100 million in annual revenue over a 3 year span.➨ Leading the design and collaboration with key members of the Kizik innovation and development team to create the "Juno", the worlds first ever hands free snow boot which is a Kizik top seller and an award winner.➨ Working with and designing exclusive products for exciting people and athletes like Dwayne Johnson, Stephen Curry, Bryce Harper, Jordan Spieth, and the USA Women's Gymnastics Team. ➨ Designing the first 5 generations of the Under Armour Hustle Backpack and Undeniable Duffel, both of which had record sales and were the top sellers in their categories for over 10 years resulting in hundreds of millions of dollars in revenue for the brand. ➨ Creating the first ever, as well as the next 3 generations of, the men's Project Rock Bags for Dwayne "The Rock" Johnson. ➨ Designing the Under Armour 64 oz Sports Jug which was awarded a utility patent and became the number one best seller in its category.➨ Designing the OGIO Renegade RSS Backpack which has won awards and is still sold today as a best seller after remaining unchanged for over 12 years.➨ Zealously rewarding individual and team accomplishments.➨ Inspiring teams to deliver consumer-centric solutions on time and within budget.➨ Applying research and analysis to make data-informed decisions that get clear results.➨ Acting as a charismatic leader skilled at presenting clear visual concepts in a style that gains energetic buy-in. Please feel free to reach out to me directly via LinkedIn or bradjohnsonid@gmail.com
Twelve South
View- Website:
- twelvesouth.com
- Employees:
- 26
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Director And Head Of Design At Twelve SouthTwelve SouthSalt Lake City, Ut, Us
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Senior Director Of DesignKizik Sep 2021 - PresentAs the senior director, I lead and manage a national team of 6 highly skilled contracted product designers, solicit meaningful contributions from indirect reports, and collaborate with over 10 stakeholders to design, conceptualize and bring footwear innovations for the Kizik brand to life.Our innovative creations have resulted in unprecedented sales growth and garnered industry recognition and awards.Under my tutelage, the team attained these results:►Drove millions in profitable sales by contributing to business plan formation for a broad array of award-winning, original footwear attuned to multiple retail categories and customer groups, streamlining manufacturing, and implementing cost efficiencies.►Fostered millions in annual revenue by crafting fresh new lines combining revolutionary modern technology and classic styling, offering all-age comfort and fashion compatibility.►Exceeded annual sales targets consistently by introducing the Irvine and Milan, the #3 and #4 top-selling men’s and women’s retro athletic and classic canvas shoes.► Added millions to the top line by originating a new category and engineering the most successful new product launch in company history by convincing senior management to bring a revolutionary, hands-free snow boot to market.►Earned a feature in Women’s Wear Daily and a prestigious Consumer Electronics Show new technology award that incited a social media frenzy, leading to the sellout of 4,000 pairs of boots in four hours.It is an honor to partner with this exceptionally talented team of professionals, upholding Kizik’s commitment to quality, sustainability, and customer satisfaction while driving continuous innovation and growth in the market. -
Senior Hfl Footwear Designer-Design & Innovation Lab: Nike/Converse/KizikKizik Oct 2020 - Sep 2021Salt Lake City, Utah, United StatesSegueing my design talents to a footwear brand known for innovative hands-free technology that allows wearers to slip shoes on easily and securely, I spawned compelling concepts and stylings for multiple brands.Leading two indirect reports, I prepared prototypes and finalized patentable technologies for large-scale production.Focusing on expanding diverse income streams, we facilitated multi-million-dollar licensing contracts by creating functional and mass-producible prototypes for major footwear brands and fostered millions in sales by designing and commercializing “The Roamer” and “The Mars Roamer” shoes using newly patented technology.I had the unique opportunity to elevate Kizik’s brand awareness to an all-time high by initiating, managing, and executing the brand’s first dual-sponsored introduction, combining market identities with Jet-Puffed™.
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Senior Design Manager-Bags & AccessoriesUnder Armour Mar 2017 - Oct 2020Baltimore, Maryland AreaAs the manager, I led cross-functional departments, external partners, and vendors in designing, developing, and marketing a multi-hundred-million-dollar line of 100+ sports and athletic bags and accessories from concept to production.Guiding and coaching a multi-department team of three plus 12 indirect reports, I directed these notable outcomes:►Fueled millions in annual revenue by designing five consecutive generations of the “Hustle Backpack” and “Undeniable Duffel” and registering as top sales producers in each category for eight years.►Realized millions of dollars in sales, a record for a single item, by collaborating with professional athletes, including Dwayne “The Rock” Johnson and Stephen Curry, designing an exclusive bag line that sold out in one day and piloting the subsequent six iterations of the “Project Rock” collection.►Supplied millions in profit to the sports team bag group by increasing margins on a million units per year and partnering with the product manager in redesigning the line while upholding style integrity.►Furnished a five-point profit increase to the bag category in three years by combining efficient designs with innovative construction methods. My successful tenure at Under Armour included driving innovative product launches, expanding market reach, and fostering key partnerships that contributed to sustained brand growth and industry leadership. -
Senior Designer-Bags & AccessoriesUnder Armour Feb 2014 - Feb 2017Baltimore, Maryland AreaAscending the ranks to a senior designer role, I steered the creative process from concept to completion, working closely with two product management experts and contract designers to create profitable collections of backpacks, gym and duffel bags, hydration products, sack packs, gloves, and belts.Our diligent efforts resulted in these impressive outcomes: ►Stimulated hundreds of millions in sales in three years by designing the best-selling school backpack and duffel bag in the North American wholesale sector. ►Reaped millions in yearly transactions by applying data insights to inform a revised aesthetic and competitive price point for the “Halftime,” an entry-level backpack and top five bestsellers targeted at international consumers that outpaced Latin American and European competition.►Harvested millions of dollars in new product receivables in the first year by seizing an opportunity to assist the accessories product lifecycle manager in establishing a three-item golf belt collection and arranging for PGA star Jordan Speith to wear the new styles while winning the Masters tournament.Honing crucial design process and management skills, I positioned myself for a promotion to a management role.
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Designer-Bags & AccessoriesUnder Armour Dec 2011 - Feb 2014As a designer for a global athletic apparel and footwear brand focusing on gear to enhance athletic performance and comfort, I contributed to the company’s fastest-growing category by designing, updating, and managing seven product style implementations. In this role, I propelled sales by conceptualizing and producing North America’s most popular 64-ounce sports water jug, winning a utility patent, strengthening the product’s competitive advantage, and safeguarding the brand’s market position.Focusing on boosting profits, I fabricated an original, cost-effective bag line by designing, developing, and managing relationships with Asian material suppliers and manufacturers. Gaining international acclaim for designing the backpack the US women’s gymnastics team used in the 2012 London Summer Olympics is one of my most memorable career milestones.
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Industrial DesignerOgio International Jul 2010 - Nov 2011As the industrial designer for a premium bag and accessories brand specializing in high-performance sports and travel items, original designs, and durable materials, I developed a new design language suited to the updated OGIO™ brand identity. As a company representative traveling to Chinese, Vietnamese, and Malaysian factories, I considered and qualified designs, monitored quality, and accredited the installation of production efficiencies.My efforts paid off in these once-in-a-lifetime achievements:►Yielded millions in incremental revenue by unilaterally assembling the “Renegade RSS” backpack and creating and implementing a new brand design language that made the product the bestselling backpack in company history.The “Renegade RSS” reigned as a company flagship and industry icon design for 12 years with no design changes and earned recognition as Amazon’s “Best of the Best” laptop bag.►Captured a multimillion-dollar Best Buy account by designing an appropriately priced, feature-rich, and aesthetically advanced laptop messenger bag that complemented the retailer’s work bag offerings. My early success as a designer for OGIO, Inc. inspired me to continue a successful career path in developing innovative designs to serve customers across diverse retail landscapes.
Bradley Johnson Skills
Bradley Johnson Education Details
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Industrial Design
Frequently Asked Questions about Bradley Johnson
What company does Bradley Johnson work for?
Bradley Johnson works for Twelve South
What is Bradley Johnson's role at the current company?
Bradley Johnson's current role is Director and Head of Design at Twelve South.
What is Bradley Johnson's email address?
Bradley Johnson's email address is bj****@****our.com
What schools did Bradley Johnson attend?
Bradley Johnson attended Brigham Young University.
What skills is Bradley Johnson known for?
Bradley Johnson has skills like Industrial Design, Product Design, Sketching, Design Thinking, Design Strategy, Concept Development, Concept Design, Rendering, Product Development, Adobe Creative Suite, Sketchbook Pro, Solidworks.
Who are Bradley Johnson's colleagues?
Bradley Johnson's colleagues are Noah Faulkner, Taren Bailey, Matthew Cribbes, Marc Herr, Noah Coffee, Matt Mclaine, Cody Deer.
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Bradley Johnson
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