Bradley Bobrow Email & Phone Number

•Analyzed viewership numbers for our live, daily sports betting show (By The Book) and implemented social media content strategy to tailor different content for different platforms leading to a 5x increase in social views•Led efforts to collaborate with guests of By The Book to push segments from their own social channels casting a larger audience net and leading to 5x more social engagement and double the amount of live viewers• Record and report viewership numbers for By The Book to work in tandem with our corporate partnership team to create new branded segments such as Michelob Ultra’s ‘Sure Bets,’ Caesars Sports ‘It’s All About.’•Will lead MSN digital through merger with NBCS Washington – creating a brand new regional sport OTT platform complete with new look, feel, and social/digital objectives and goals•Curate and create weekly email newsletter sent to 25,000+ people to push subscribers to content and create awareness for potential subscribers

•Hired and oversaw three full-time employees, creating the Network’s first digital team. Made final decisions on all social strategy and execution, including our brand kit, and look and feel of all social campaigns graphics and templates•Spearheaded the planning, strategy, execution, and distribution for a brand new sports gambling show #ByTheBookBets shot live from the brand new sportsbook leading growth from zero to over 150,000 digital views in 6 months •Manage paid social budget and relationship with AdsInside for 2020-2021 high school sports season resulting in over 250,000 views and reaching 750,000 accounts to align with new business goals after COVID-19 pandemic (awareness vs. purchase)

Assisted and created in the rebranding of Monumental Sports Network to an OTT Subscription Platform - changing the way the Network distributed content above and below the pay wall. Implemented a plan for how the Network content (Washington Mystics, Capital City Go-Go, High School Sports) would be distributed and led the first efforts into paid social media to create higher awareness at the top of the subscription funnel.

Washington D.C. Metro Area

Controlled content, strategy, and execution for Monumental Sports Network social accounts resulting in 10x in growth. Created the voice and tone for the Network accounts to push original and live game content such as NBA/NHL Playoffs and All-Star Games in collaboration with Washington Wizards and Washington Capitals Social.

Rockville, Md

Created and managed content and editorial calendars for client's social media platforms. Worked to recreate agency’s brand voice and content on Twitter and Instagram platforms increasing the follower count by hundreds in 3 months. Wrote and analyzed monthly and weekly reports for clients’ presence on listed social platforms – focusing on creating content that was trending successfully and increasing engagement with audience

Washington D.C. Metro Area

-Created and implemented a plan making the Washington Wizards the second professional sports team and first NBA team to utilize the social media application Snapchat to increase fan engagement-Handle and create content for Washington Wizards Twitter (180K followers) and Instagram (36K followers) accounts during Wizards practice and game days-Create content for Washington Wizards websites including game previews, recaps, and highlight reels-Assist in game day operations for media team including capturing pre/post game interviews, in-game highlights, and facilitating live game chat for over 500 fans-Work with Monumental Network social media pages to create engaging content including a giveaway and trivia campaign to help reach new audiences

Washington D.C. Metro Area

Full time student focusing in marketing and sports management studies.Active member in American Marketing Association, and Sports Marketing Association

Alexandria, Virginia

-Improved project management skills by researching, creating, and executing social media promotions and initiatives for clients including GEICO and Enterprise-Produced strategic and engaging content for RedPeg social media LinkedIn, Twitter, Facebook and Instagram account.-Created and implemented a weekly analytic procedure to review successes and improvements for internal social media platforms-Utilized digital tools such as HootSuite and Viral Heat to ensure efficiency and success of digital campaigns.-Assisted in research and creation of a social media recruiting campaign using Facebook, Twitter, and LinkedIn to improve and diversify hiring efforts.-Participated in brainstorm sessions to create innovative ideas and strategies for clients-Conducted research for events and campaigns during the planning and execution stages to exceed program goals

Arlington, Va

-Assist in gathering daily news stories from top Sports and Social Media news outlets to create the daily newsletter #Sports-Working on long term research project to create and bring more Infographics to #Sports newsletter-Help to maintain and update multiple different social media platforms including Facebook, Twitter, Instagram, and Pinterest, among others-Monitored Redbull Sponsored athletes such as Paul Rabil, Rajon Rondo, and Anthony Davis by using different social media analytical tools and creating monthly reports on reach, buzz and impressions-Contribute articles to the blog at http://activ8social.com/blog/

Bethesda, Maryland

Rockville, Md

• Attended and completed a nationally recognized extensive three-day marketing and selling program; Current required course for Georgia Tech Undergraduate Marketing Majors.• Sold roughly $9,000 in merchandise in ten weeks, hitting four of six promotion levels; promoted within first 24 hours of employment.• Tailored skills in networking, promotional procedures, time management, and scheduling.

Landover, Md

• Collaborated to help create and carry out marketing campaigns, using print media and incentive packages to all existing and prospective customers; Organized and hosted various events to sell and renew contracts.• Regularly Maintained and updated customer databases by creating prospect accounts; Involved in customer service via answering client inquiries and organizing payment solutions for financially delinquent accounts.

Master Of Business Administration (Mba)

Activities and Societies: American Marketing Association, Sports Marketing Association

Bachelor Of Science (Bs), Marketing

Activities and Societies: Sigma Alpha Epsilon (Vice President, Recruitment Chair, Homecoming Chair), IFC/Panhellenic Dance Marathon

Education record

Spent four months in Barcelona, Spain taking courses discussing the current culture and society surrounding Catalan, and national Spanish.

Education record