Brad Chrisman Email and Phone Number
Brad Chrisman personal email
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Brad Chrisman phone numbers
As a dedicated Paid Media Manager, I am passionate about driving growth and engagement for our clients through innovative digital ad strategies. With a proven track record of success, I have helped numerous businesses effectively navigate the digital landscape, optimize their online presence, and achieve their marketing goals.With expertise in various aspects of digital marketing, such as SEO, SEM, social media advertising, content creation, and email marketing, I pride myself on creating comprehensive and results-driven campaigns. My ability to stay current with industry trends and adapt to the ever-changing digital world enables me to consistently deliver outstanding results for BlackTruck Media and our clients. I have extensive experience (10+ years) across all areas of digital marketing. Below are some aspects that I have spent the most time in and programs/platforms that I am most familiar with:• Search Engine Marketing (SEM) / Pay-Per-Click (PPC): Google Ads, Microsoft/Bing Ads, Google Keyword Planner, SEMrush• Social Media Marketing: Facebook Business Manager, LinkedIn Campaign Manager• Search Engine Optimization (SEO): Google Analytics, Google Search Console, SEMrush• Content Marketing: WordPress, Yoast SEO, Grammarly• Email Marketing: Hubspot, Mailchimp• Video Marketing: YouTube, Davinci Resolve, Veedi.io• Graphic Design & Visual Content Creation: Canva• Web Analytics & Reporting: Google AnalyticsI completed graduate school in June of 2013 with a Master’s Degree in Strategic Management at Davenport University. I also have a Bachelor’s Degree in International Business from Davenport University as well as an Associate’s Degree in Spanish from the Universidad de Guadalajara in Guadalajara, Mexico, where I lived.Outside of the office, I take great pride in my nonprofit work. In addition to volunteering for a variety of nonprofits around West Michigan, I have actively served for the last 13 years as a committee member of the American Cancer Society. I enjoy spending all of my free time with my beautiful wife, Taylor, my three kids, Landon (5) and Hudson (3), Blake (1), and my dog Chloe (beagle).
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Paid Media ManagerBlacktruck Media + Marketing Jul 2024 - PresentGrand Rapids, Michigan, Us• Led the creation and implementation of comprehensive paid media strategies across platforms like Google Ads, Bing Ads, and LinkedIn, tailored to the unique goals and objectives of clients across various industries.• Oversaw and allocated sizable monthly ad budgets ranging from $2,500 to $200,000 across multiple platforms, ensuring optimal ROI while maximizing the efficiency of the ad spend.• Conducted in-depth market research to identify target audiences and develop highly refined audience segments, utilizing demographic and behavioral data to drive engagement and conversions.• Developed and optimized bid and keyword strategies, including conducting keyword research, managing bidding, and regularly updating negative keyword lists to ensure ad relevance and cost-effectiveness.• Crafted compelling ad copy and collaborated with creative teams to design high-impact ad visuals that resonate with B2B and B2C audiences, ensuring consistent brand messaging across all paid media channels.• Monitored and analyzed campaign performance using advanced analytics tools like GA4, providing detailed reports on key metrics such as CTR, CPC, CPA, and overall ROI to clients.• Conversion Rate Optimization (CRO): Implement ongoing A/B testing and multivariate testing to optimize landing pages and ad creatives, driving higher conversion rates and improving lead quality for B2B clients.• Served as the primary point of contact for key B2B and B2C clients, regularly updating them on campaign performance, discussing strategic adjustments, and aligning on long-term goals. • Oversaw 50 to 75 concurrent paid media projects, ensuring timely execution, meeting deadlines, and managing resources effectively to deliver exceptional results for B2B clients.
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Senior Digital Marketing SpecialistRcp Marketing Jun 2023 - May 2024Muskegon Heights, Michigan, Us• Managed the development, implementation, and management Pay-Per-Click (PPC) campaigns for the B2B and B2C sectors across platforms that include Google Ads, Facebook Ads, and LinkedIn Ads. • Orchestrated the setup, integration, and configuration of tracking and analytics tools, mainly Google Analytics, enhancing digital marketing efforts and promoting data-driven decision-making. • Daily, weekly, and monthly management of campaign budgets, strategically reallocating spend across channels and tactics to enhance return on investment (ROI) and fulfill client objectives. • Conducted in-depth analysis of campaign performance data, delivering insightful reports to both clients and internal teams, advancing an environment of continuous and strategic improvement.• Led rigorous keyword research, audience targeting, and ad creative development processes to attract high-quality traffic, significantly boosted click-through rates, and other conversion metrics. • Partnered with teams across SEO, content, design, and strategy disciplines to craft and execute cohesive marketing campaigns that delivered tangible results across all marketing objectives.• Prepared and presented detailed performance reports to clients, highlighting critical insights and actionable recommendations for future campaign enhancements. • Emphasized transparency and accountability in client communications, ensuring strong working relationships and client satisfaction. -
Digital Marketing ManagerFusionary Apr 2022 - Jun 2023Grand Rapids, Mi, Us• Developed and executed comprehensive digital marketing strategies, leveraging SEM, SEO, Google Ads, Facebook Ads, YouTube, and other social media platforms, along with blogging, press releases, email, and content creation.• Expertly managed diverse Google Ads campaigns for clients across various industries, with monthly ad spends ranging from $2,500 to $50,000, optimizing keywords, ad copy, and bid strategies to maximize ROI and achieve desired KPIs while catering to each industry's unique requirements.• Managed both organic and paid social media advertising campaigns, effectively measuring and reporting ROI while engaging with audiences to increase brand awareness and drive conversions.• Designed and implemented email marketing campaigns, utilizing A/B testing, marketing automation tools like MailChimp, and HubSpot, and personalization techniques to optimize results.• Crafted compelling copy for various marketing channels, including websites, blogs, social media, email, digital and print advertising, and product collateral tailored to target audiences and optimized for SEO, resulting in increased engagement and higher conversion rates.• Demonstrated expertise in creative strategy development, execution, and brand storytelling, utilizing a data-driven approach to identify trends and opportunities for driving engagement, increasing conversions, and enhancing online presence across multiple platforms.• Analyzed web traffic metrics and marketing analytics, utilizing tools such as Google Analytics and SEMrush, to monitor campaign performance, identify areas for improvement, and propose data-driven solutions that informed strategic decision-making and enhanced brand visibility.• Excelled in client-facing responsibilities and fostered cross-functional collaboration, working closely with internal teams and clients to seamlessly integrate digital and offline marketing strategies, resulting in a cohesive brand narrative and enhanced campaign effectiveness. -
Digital Marketing ManagerHungerford Media Sep 2019 - Apr 2022Grand Rapids, Michigan, Us• Manage digital marketing strategies and campaigns for small to mid-sized businesses within a variety of different industries, including manufacturing, construction, legal, and financial services.• Identify and implement the most up-to-date digital marketing practices in areas such as Search Engine Optimization (SEO), social media marketing, paid ad campaigns, video marketing, and content creation in order to build and manage our client’s brand and online presence.• Wrote and developed SEO-optimized content, including blogs, FAQs, infographics, and industry-related articles, for businesses to incorporate into their website as well as promote on platforms including Facebook, Instagram, LinkedIn, & Google My Business.• Provided businesses with data and statistics regarding their website’s performance and how that data aligns with their digital marketing strategies and operational goals; data and reports are leveraged from various internal and external sources, most commonly Google Analytics and Google Search Console.• Worked with executive teams and business owners to establish key tracking metrics for website performance and optimization with the end goal being lead generation or brand exposure; also, uniquely incorporating new website trends that enhance user experience.• Provided oversight and managed paid search campaigns and ad groups through Google Ads as well as created new paid search marketing initiatives based on keyword research and market analysis.Hungerford Media provides clients with website development, search engine optimization (SEO), social media marketing, Google Ads, and more to help our customers excel in their business. We develop and manage digital marketing campaigns for small businesses, oversee the social media strategy while managing and maintaining client websites, identify new trends in digital marketing and ensure that the customer brand is at the forefront of industry developments. -
Director Of OperationsWeb Traffic Partners Inc. Jan 2018 - Jun 2019Grand Rapids, Michigan, UsBased in Grand Rapids, Web Traffic Partners is a full service Marketing Company that provides services to clients nationwide. The organization specializes in helping businesses create an online presence by working alongside them to build an appealing website that generates quality leads to grow their business. -
Project ManagerWeb Traffic Partners Inc. Jun 2016 - Jan 2018Grand Rapids, Michigan, Us• Offer consulting and proven strategy implementation for SEO (Search Engine Optimization), Social Media, Web Site Design & Development, Brand Awarenes, Search Marketing, Videos, and Client Engagement• Forecast and develop sales using various ‘out of the box’ networking strategies, attending local chamber meetings, networking & charity events, and other professional development gatherings as well as representing the organization at trade exhibitions, presentations and other demonstrations• Gain a clear understanding of customers' businesses, their objectives and expectations, their competition, and their target market in order to present a positive course of action for their web strategy or to recommend changes with their current marketing approach• Acting as a direct contact to maintain and develop relations with existing customers or potential clients by offering consulting services, resolving any complaints and problems, preparing thorough reports or analysis, and by creating further connections that will help grow their business• Negotiate price, costs, and other specifications with buyers and managers in order to close the sale and build a productive, long-lasting partnership• Keeps management informed by submitting activity and results reports, such as weekly work plans, update contact lists, and frequent territory and industry analysisSpecialties: Consultative & Solution-based Sales, Contract Negotiations, Online Marketing, Marketing Campaigns, Advertising, & Direct Marketing, Customer Service, Meeting Sales Goals, Closing Skills, Prospecting Skills, Product Knowledge, Presentation Skills, Client Relationships
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Valuation AnalystHungerford Valuation Nov 2013 - Jun 2016• Specialize in the valuation of privately-held companies for reasons including marital dissolution, estate and gift planning, mergers and acquisitions, corporate planning and succession planning• Collect company tax returns and financial statements in order to prepare a comparative financial breakdown of the business’ expenses, incomes and other transactions• Research industry characteristics, economic happenings, investment trends, tax information, historical company transactions and other financial information to aid in the valuation process• Apply knowledge of capitalization rates, risk ratios and other financial rates to create a better understanding of how the firm compares to others in its industry• Work closely with organizational partners, shareholders, management, and other staff to gain a more in-depth understanding of how the business functions as well as its goals and objectives
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Analytics SpecialistGft Markets May 2012 - Nov 2013• Daily use of Omniture, Google Analytics, SalesForce and Exact Target to facilitate a more complete view of the consumer by region, product and platform• Lead analysis of core data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience• Mine and interpret data in order to offer recommendations and insight around specific questions• Work with various internal business teams as well as teams in Japan, England, and Sydney to provide analytics solutions and manage projects• Work with internal stakeholders to establish metrics for new products, pricing adjustments and major site enhancements• Provide reports on product performance against strategic and operational goals, leveraging data from various internal and external sources • Analyze site trends and recommend corrective action to increase SEO• Prepare written analysis and present findings and recommendations to internal and external clients• Work with external agencies and internal marketing managers to evaluate marketing communications ROI • Competitive & market analysis reporting to guide all marketing activities and inform business
Brad Chrisman Skills
Brad Chrisman Education Details
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Davenport UniversityGlobal Business Management -
Grand Valley State UniversityGeneral Business
Frequently Asked Questions about Brad Chrisman
What company does Brad Chrisman work for?
Brad Chrisman works for Blacktruck Media + Marketing
What is Brad Chrisman's role at the current company?
Brad Chrisman's current role is Paid Ads Manager | Google, LinkedIn, & Facebook Ads.
What is Brad Chrisman's email address?
Brad Chrisman's email address is br****@****ail.com
What is Brad Chrisman's direct phone number?
Brad Chrisman's direct phone number is +161682*****
What schools did Brad Chrisman attend?
Brad Chrisman attended Davenport University, Grand Valley State University.
What are some of Brad Chrisman's interests?
Brad Chrisman has interest in Golf And Basketball, Social Services, Economic Empowerment, Education, Poverty Alleviation, Frequently Complete In Triathlons, Frequently Compete In Triathlons, Softball, Health.
What skills is Brad Chrisman known for?
Brad Chrisman has skills like Analytics, Customer Service, Social Media, Microsoft Excel, Microsoft Office, Teamwork, Business Analysis, Powerpoint, Research, Google Analytics, Microsoft Word, Market Analysis.
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