Brad Michael Email & Phone Number

Detroit, Mi, Us

Project and strategy based business owner and marketing consultant for small to midsize businesses. Consult on strategic and foundation revenue driving and execution. A certified Klaviyo ESP partner. -Social Media Management -Email Marketing-Website design and implementation-Retail and Hospitality sales strategy -Digital Strategy -CRM

West Hartford, Connecticut, Us

Lead development and implementation of marketing strategies for 2 brands, total of 72 restaurants, to maximize sales and profit for company. CX/Customer Experience: Deep analytical processing of rich customer data to improve operations and increase bottom line. Key contact and lead of INMOMENT platform within company. Loyalty Program: Manage custom built in-house customer experience Loyalty Program (Loyalty Rewards) ▪ Create strategic programs based off customer behavior/insights ▪ Lead training and continued education of program to management and staff. ▪ Track all CRM insights (conversions, opens) Analysis: Daily weekly track of KPI’s. Track customer research, current market conditions and competitor information to issue pricing, product and positioning recommendations to ownership and operations teams. Social Media: Direct and manage original and branded content for all pages: organic and paid communications Sales: Developing/executing store & promotion specific marketing programs (LSM) including schools, churches, local businesses, civic groups, etc. to increase store traffic, B2C and B2B. Media Management: Purchasing and budgeting all marketing materials: Licensed brand materials, Shared mail, solo mail, Vendor partnerships (Pepsi), social media and digital advertising SEM SEO, Email marketing, billboards, newspapers. Marketing Operations/Productivity tools: Office 365, Hubspot, Slack, Hootsuite, Constant Contact, Mail Chimp, Survey Monkey, Retail POS infrastructure (various), Gimp2 graphics, Excel, Powerpoint, website content mgmt, Wordpress. Supervisory: Report directly to stakeholders: President/COO, CFO and owner. Manage daily tasks of staff (1) Marketing Manager. Indirect: Partner with team of 14 District Operators and 3 Directors. Store Launch/Grand Opening Marketing: 29 locations opened, with 4 first week opening sales records.

West Hartford, Connecticut, Us

•Development and execution of Local Store and brand marketing to multi-unit restaurant franchisee•Managed all Grand Opening marketing of store openings. •Created new and individualized LSM executions on a per store basis as well as company wide. •Directed and involved in creation and launch of enterprise loyalty program. •Creation, direction and content maintenance of franchise website entity, www.cepizza.com to maximize the sales/marketing potential through all communication channels. • Led the launch and rollout of all franchise level social media efforts- content and campaigns •Lead marketing programs targeting customers including schools, churches, local businesses, civic groups, etc. to increase traffic and sales.•Management and purchasing of all company wide marketing materials. •Manage all customer feedback ( corporate and local)

Us

Manage client needs for Outdoor Advertising in and around the Charlotte, NC marketPlan, strategize, and execute location distribution and consult in creative process with in house designers, or agency designers.Partner with clients to acheive long term and short term advertising goals.

Atlanta, Ga, Us

San Francisco, California, Us

Manage and traffic marketing projects for IJL, First Union and Wachovia brokers. Funnel all marketing trasactions, requests to design, implementation, and production.