Brad Moore Email & Phone Number

California, United States

Dallas, Texas, US

Columbia, MD, US

• Serve as primary Merkle liaison and ambassador between Merkle and Google Ads, Marketing Platform (GMP) and Google Cloud (GCP).
• Develop and execute annual channel sales and alliance strategy, as well as joint business plan.
• Lead business development, establish and nurture relationships with Google partner leadership.
• Develop new Merkle/Google joint solutions, including development of go-to-market strategy with cross-functional team.
• Evangelize Merkle/Google Alliance through co-selling programs within respective field sales organizations.
• Elevated Merkle to Google Premier Partner status.

New York, NY, US

• Managed and grew Sizmek’s largest platform customers (DSP, DMP, Ad serving) in the Tech and Life Sciences categories.

New York, NY, US

Joined Sizmek through the acquisition of Rocket Fuel.

Redwood City, CA, US

• Lead RocketFuel’s west coast customer growth strategy practice across RocketFuel’s largest Retail, Finance, B2B and Travel accounts.o Led client QBRs and strategic recommendations to drive new revenue growth.o Coached.
• Lead partnership development between Rocket Fuel and IBM. o Established first DMP integration with IBM Universal Behavior Exchange (UBX).o Developed Rocket Fuel’s ‘Project Vela’ brand safety solution that leveraged IBM.
• Supported PMM organization in creating go to market strategies.

Redwood City, CA, US

• Served as emerging product evangelist, driving adoption of early-stage solutions, ushering them through a maturation process, becoming successful GA products.
• Worked closely with Product Development team, insuring client needs were properly engineered into emerging solutions
• Contributed to development and roll out of Rocket Fuel’s cross-device targeting and optimization technology.
• Grew company-wide 2015 mobile revenue to $125M annually (33% of total).
• Served as product expert for Rocket Fuel’s ProgrammaticTV and proprietary KeyChain solutions.

Redwood City, CA, US

• As Rocket Fuel’s in-house mobile expert, pioneered new role for Rocket Fuel, focused on mobile developers, to explore Rocket Fuel’s venture into mobile app marketing.
• Developed Rocket Fuel’s mobile app marketing sales GTM and support strategy.
• Worked closely with Product Development, enhancing Rocket Fuel’s capabilities to match market demands.
• Lead pursuit and close of Rocket Fuel’s first platform win

Redwood City, CA, US

• Joined as Rocket Fuel’s soul West Coast account manager, operating as client advocate, overseeing managed service DSP media campaigns.
• Successfully grew accounts by over 300% through leading of team of analysts and ad operation specialists.

San Francisco, California, US

• Evangelize XA.net programmatic display media platform (DSP) to recruit self-services clients.
• Created GTM strategy, including messaging and targeted marketing collateral for potential new clients.
• Developed IO modeled and SaaS contracts with the entire spectrum of marketers, including small advertisers and affiliates to big brands and agencies.
• Identified and cultivated strategic partnerships.
• Managed the entire customer lifecycle from prospecting, negotiating, closing, and execution.

• New role to company -created sales and service processes and operation workflows, reporting metrics, and forecasting tools for the Ad Sales, Account Management and Ad Operations groups that streamlined processes and.
• Primary post-sales client contact, managing branding and direct response mobile campaigns.

San Francisco, US

• Partnered with executive team created forecasting tools for four separate sales and account management organizations, established sales processes and workflows, and reporting metrics.
• Key Contributor in building a custom integration tool between Doubleclick DFP/DSM and Salesforce, creating the yield management process of forecasting sales and securing inventory.
• Assisted CFO in details of company’s acquisition; coordinated cost saving synergies and strategic analysis with multi disciplinary teams distributed between offices in San Francisco, New York and Paris.
• Conducted market research, managed budget development/tracking, schedule adherence and tenant occupancy for multiple construction projects totaling $3.5M. Delivered each project on time, on budget, and met quality.
• Saved the company 20% in capital and operating expenditures through diligent contract negotiations and the development of a national procurement process, which specified due diligence activities and bid solicitation.

San Francisco, US

Bs, Exercise Physiology

High School Diploma