Bradley Davis Email & Phone Number

Mission Viejo, California, United States

• Lead the decision making process on brand identity, strategy, and vision based on neighborhood buyer profile• Direct the ad agency, web development agency, paid search firm, social media firm, PR firm, and all other marketing vendors to ensure consistency in messaging across all channels• Oversee and approve all consumer-facing marketing communication and creative content, including email marketing, ad placements, collateral materials, social media presence, press releases, photography, and videos• Review analytic, traffic, and CRM reports to determine the effectiveness of advertising efforts• Evaluate the marketing processes and procedures to ensure a forward-thinking mindset• Oversee corporate rebranding efforts, from initial ideation to organization rollout• Member of Pro Builder’s 2022 40 Under 40 class of young leaders and innovators in the home building industry

Mission Viejo, Ca

• Manage online presence, including neighborhood websites, real estate listing sites, and digital ad campaigns• Implement CRM transition for sales and marketing departments to Salesforce, Pardot, and Conga• Establish sales office technology, such as interactive and virtual floorplan and site plan applications • Assist in developing model home and sales office merchandising and design concepts• Develop signage program design and layout using Adobe Illustrator• Prepare budgets for new home developments and manage expenses accordingly via processing invoices• Produce competition reports and buyer survey reports

Newport Beach, Ca

• Attend weekly meeting with sales team to identify locations in need of additional marketing support• Assist in developing and maintaining a marketing strategy for new construction communities. Includes working with ad agency to produce all materials in the marketing channel, setup of pre-leasing trailer at construction site, selecting property/model photography, and more.• Participate in the creation of marketing collateral and promotional campaigns that are consistent with the brand guidelines. Includes email marketing program, community signage, print advertisements, and more.• Use traffic, call sourcing, web analytics, and PPC/SEO reports to monitor ad source effectiveness and ROI• Publish and maintain marketing schedules, promotion event schedule, and reports

• Conduct research on competition, suppliers, and distributors• Manage website content management system and implement key search engine optimization practices• Responsible for email marketing program and print advertisements, including design and content• Assist Vice President in the development of sales proposals and financial models• Coordinate and execute all corporate events, including national trade shows and exhibitions