Significantly contribute to the firm’s growth and success. Generate financial statements and conduct client reconciliation and internal audits, ensuring the company's financial integrity and compliance. Leverage strategic relationships with third-party vendors to secure spot-on referral shortlists, boosting business development through trusted industry partnerships. Drive an 80% increase in annual revenue through strategic client advisement on investing in new advertising technologies, coupled with discounted testing rates. Display revenue growth powered by early adoption of cutting-edge strategies, including QR code lead generation, AI-assisted Google paid search, programmatic media, and geo-targeting campaigns.*Optimized audience targeting using AI for an auto parts client, boosting click-through by 10% and conversions by 7%. Implemented cross-channel optimization for a nonprofit, enhancing brand visibility and reducing acquisition costs by 5%.*Increase the company's annual revenue from $9M to $13M.*Manage media billings surpassing $200M across five countries, establishing and nurturing strategic relationships and an extensive network within the industry.*Developed and executed a two-pronged strategy during COVID-19 to maintain client engagement and campaign momentum by educating clients on the risks of halting advertising and providing accurate market forecasts, resulting in sustained client budgets and enhanced ROI.

Played a pivotal role in the company's growth and operational efficiency. Enhanced operational accuracy and efficiency by transitioning to a cloud-based software system, ensuring error-proof buying processes and workflows. Guided agency's strategy for incorporating new media channels, bolstering both client retention and new business acquisition. Oversaw workflow, processes, and campaign management for team and clients, as well as negotiated and finalized contracts with media outlets and third-party service providers.*Successfully reduced payroll costs by 20% and overhead by 15% through a corporate restructuring that included relocating to a tax-friendly location, shifting some staff to remote work, and transitioning to cloud-based operations.*Promoted to Managing Director after spearheading initiatives that grew the company's annual revenue from $6M to $9M.*Organized regular vendor meetings and training to stay abreast of industry trends and foster collaborative strategies.

Led and developed a team of 5 media buyers and 5 sales planners, fostering professional growth and ensuring optimal team performance. Oversaw final approval of client media campaigns, guaranteeing these met budgetary constraints, target reach, and revenue objectives. Played a consultative role, educating clients on the intricacies of the buying process, interpreting data effectively, and advising on its integration into sales strategies.*Created, oversaw, and provided marketing research data to clients, enhancing client engagement with services.*Managed comprehensive pre- and post-campaign reporting, focusing on key metrics such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), Lifetime Value (LTV), and Return on Investment (ROI) to evaluate and inform campaign strategies.*Implemented bi-monthly feedback sessions with team members, enhancing account management and internal performance.*Empowered account executives with entrepreneurial responsibilities, significantly improving client performance outcomes.

Acquired six multi-family properties totaling 1,219 units valued at $103M. Spearheaded identification and assessment of commercial real estate investments, utilizing market research, broker networks, and alternative channels. Led due diligence and ensured financial and market analyses aligned with investment criteria. Fostered vital industry relationships to improve deal flow and remain informed on market trends. Directed fundraising and investor relations for Capital Stack.*Drove Deer Financial's asset acquisition strategy, securing equity in tax-advantaged, income-producing properties within key metros based on comprehensive criteria, including population, rent growth potential, and economic diversity. Successfully evaluated and selected Class A or B properties, ensuring alignment with strategic goals through meticulous analysis of market trends and tenant demands.*Negotiated with the seller to inspect and repair storm damage on a key building, enabling assessment of potential costs for a Dallas property acquisition. Facilitated loan adjustments to cover repair costs from storm damage, negating the need for additional capital and ensuring the seamless progression of property acquisition.

Managed a cross functional team of 25+ creative, product development and on air talent professionals in 3 countries. Utilized date driven insights to identify core customer demographics and develop our marketing strategy and pricing for initial core business offerings.*Achieved a 12% lower cost per new user by developing and implementing our User Acquisition Strategyacross all platforms – Paid Media, Google, Social & DSP’s.*Oversaw the creative branding team for all marketing assets including logos, display & video ads, intro &outro videos, banners and print materials.*Achieved a 15% decrease in Product Development budget by negotiating a 3rd Party Service Contract tooutsource non-crucial design elements and database implementation.

Coordinated all aspects of client advertising campaigns including:*Communicated call center staffing requirements, managed execution of traffic schedules, and approved all insertion orders.*Approved media campaigns while maintaining client expectations and not exceeding campaign budgets.Managed pre/post campaign spreadsheets that analyzed effectiveness and ROI. *Supervised launch of Non-Linear/P.R. DivisionResearched products and software needed to provide client services and negotiated vendor contracts and licensing.*Managed web and social media team*Approved all outgoing client invoices for accuracy and personally audited all previous and current clients (when applicable).

*Coordinated and monitored progress of work flow between media staff and production staff.*Performed analysis on all incoming call data by calculating CPC, CPN, AVGG and ROI etc.*Evaluated effectiveness of media campaigns across all platforms*Managed successful insertion of client traffic schedules on all platforms.*Maintained and updated client campaign TV guide and DNIS listings.

Evaluated client applications with respect to assets, debt, credit scores and income. Managed the approval process by coordinating the completion of required documents (Insurance, Appraisal, Bank Statements, Property Titles).Assisted in the development and updating of marketing materialsManaged outbound direct mail campaigns and inbound potential client responses. Maintained professional relationships with multiple vendors, and ensured excellent customer service.