Brad Eaton Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Responsible for developing and implementing the strategic plan for HOYTS Marketing, Loyalty, and Retail to deliver market share growth, increase in loyalty members and achieve sales objectives. - Implemented ATL and BTL marketing strategies and campaigns, that have resulted in HOYTS cinemas achieving a 4-point increase in market share.- Collaborated with brand agency to develop a new brand campaign promoting the HOYTS cinema experience.- Management of the marketing, loyalty, and… Show more Responsible for developing and implementing the strategic plan for HOYTS Marketing, Loyalty, and Retail to deliver market share growth, increase in loyalty members and achieve sales objectives. - Implemented ATL and BTL marketing strategies and campaigns, that have resulted in HOYTS cinemas achieving a 4-point increase in market share.- Collaborated with brand agency to develop a new brand campaign promoting the HOYTS cinema experience.- Management of the marketing, loyalty, and retail P+L, supported with quarterly strategies and tactical campaigns to ensure revenue and cost targets are achieved.- Spearheaded the redesign, technical development, and marketing of a new HOYTS Loyalty program for Australia and New Zealand, which delivered over 2M new members and a 2x increase in member cinema attendance.- Use customer data, behaviour analytics and insights to develop BTL marketing campaigns that target key audiences, through their preferred communication channel. Show less

Sydney, Australia

Leading a diverse sales team of 14 to achieve quarterly and yearly revenue and sales targets across B2B and B2C. Work with suppliers and third parties to maximise retail sales and corporate event bookings. - Responsible for implementing strategies that would allow HOYTS to realise their annual B2C and B2B sales and revenue targets.- Developed several marketing campaigns and used diverse channel marketing solutions to reach the intended audience, resulting in a 20% year on year… Show more Leading a diverse sales team of 14 to achieve quarterly and yearly revenue and sales targets across B2B and B2C. Work with suppliers and third parties to maximise retail sales and corporate event bookings. - Responsible for implementing strategies that would allow HOYTS to realise their annual B2C and B2B sales and revenue targets.- Developed several marketing campaigns and used diverse channel marketing solutions to reach the intended audience, resulting in a 20% year on year increase in sales and revenue.- Delivered a 30% increase in retail sales through the introduction of targeted offers and ATL marketing campaigns that focused on key segments and promotional periods.- Spearheaded a multi-channel marketing campaign for Christmas that resulted in a 30% increase in retail sales compared to prior year. Show less

Sydney, Australia

Accountable for developing and implementing the strategic and marketing plans. Responsible for P+L performance including CAPEX, the customer experience, operational performance, and new product acquisition. - Managing at team of 16, restructured the business to deliver network growth, increased efficiencies, and profitability.- Managed all contract negotiations with international and local supplier, delivering a 20% cost saving on inventory and 30% saving on operational… Show more Accountable for developing and implementing the strategic and marketing plans. Responsible for P+L performance including CAPEX, the customer experience, operational performance, and new product acquisition. - Managing at team of 16, restructured the business to deliver network growth, increased efficiencies, and profitability.- Managed all contract negotiations with international and local supplier, delivering a 20% cost saving on inventory and 30% saving on operational maintenance.- Implemented a social media strategy that grew followers by 120,000 in first 6 months and had an average post reach of over 1M.- Developed ABL and BTL marketing strategies that grew the active customer base to over 2M.- Contact and lease negotiations with property owners and landlords to deploy over 750 kiosks.- Supplier relationship management that lead to a 30% reduction in unit cost price. Show less

North Ryde, Nsw

In this role I was responsible for identifying customer insights and turning them into actionable marketing propositions or products. This included customer research, business and customer data mining, reviewing product and customer analytics, customer profiling and maintaining a strong understanding of the telecommunications industry and emerging trends. I was also accountable for driving customer growth and customer retention, developing and implements marketing campaigns and… Show more In this role I was responsible for identifying customer insights and turning them into actionable marketing propositions or products. This included customer research, business and customer data mining, reviewing product and customer analytics, customer profiling and maintaining a strong understanding of the telecommunications industry and emerging trends. I was also accountable for driving customer growth and customer retention, developing and implements marketing campaigns and retention offers used segment insights and target marketing offers to increase conversion. Whilst in the role I also a number of projects including the Optus 4G Network launch marketing campaign, the acquisition and customer migration of Vivid Wireless, the development of the Optus self help video service - "Optus Guru's" and the launch of technology workshops for the over 60's. Show less

North Ryde, Nsw

The purpose of this role was to manage grow revenue and increase Optus' market share in mobile and mobile date. Reporting to the Managing Director of Consumer Marketing and managing a team of five, I was responsible for developing the strategic business plan for Optus' Mobile Data services and their financial performance.Within the role I was responsible for the product life cycle, the development of new data products, services and devices and the product pricing structure. Working… Show more The purpose of this role was to manage grow revenue and increase Optus' market share in mobile and mobile date. Reporting to the Managing Director of Consumer Marketing and managing a team of five, I was responsible for developing the strategic business plan for Optus' Mobile Data services and their financial performance.Within the role I was responsible for the product life cycle, the development of new data products, services and devices and the product pricing structure. Working with the Sales and Marketing Communications teams, I was responsible for developing marketing offers for all sales channels - both physical and digital and the final sign off of all marketing materials. I also worked closely with a number of key suppliers including Apple, Samsung and Huawei, to develop new product offers for Consumer and Small Business customers. Show less

North Ryde, Nsw

The purpose of this role was to develop and implement product and marketing strategies that grew the revenue contribution of consumer data products. As the Marketing Manager I developed new product and pricing offers for Mobile, Broadband and Home Phone service.

North Ryde, Nsw

Gordon, Nsw

Rydelmere, Nsw

North Ryde