Bespoke Marketing Consultancy for:-- Digital Payments Group - Chalk Creatives - Nota Bene Global- Virgin Atlantic- Visit Britain

Reporting to GM & CEO, to lead strategic planning and design of entire new marketing function to establish brand identity, define GTM proposition, identify new, diversified non-travel vertical markets, lead people strategy and instill Big Data market research approaches to generate increasing bottom line profitability with commercial team and successfully position Optal for acquisition by WEX Inc in 2020. Devised from scratch (Demand Generation, Product, Brand & Comms) consistent, compelling… Show more Reporting to GM & CEO, to lead strategic planning and design of entire new marketing function to establish brand identity, define GTM proposition, identify new, diversified non-travel vertical markets, lead people strategy and instill Big Data market research approaches to generate increasing bottom line profitability with commercial team and successfully position Optal for acquisition by WEX Inc in 2020. Devised from scratch (Demand Generation, Product, Brand & Comms) consistent, compelling tone of voice and customer propositions to secure various multi-million-pound, Tier 1 & 2 customer accounts. Launched Global customer acquisition strategies across B2B, non-travel, account management and virtual payments to attain $multi-million repeat annual processing revenues. Show less

Headhunted to Global FinTech Payment leader to spearhead new brand activation across EMEA, APAC and USA FinTech markets to transform business from hardware manufacturer to mobile payment solutions provider. Pioneered marketing and communication strategy to identify new verticals, secure new partner relations and generate increasing sales opportunities. Fundamental in achieving multiple million sales growth across Japanese market and secured Tier 1 strategic client partnership to drive multi… Show more Headhunted to Global FinTech Payment leader to spearhead new brand activation across EMEA, APAC and USA FinTech markets to transform business from hardware manufacturer to mobile payment solutions provider. Pioneered marketing and communication strategy to identify new verticals, secure new partner relations and generate increasing sales opportunities. Fundamental in achieving multiple million sales growth across Japanese market and secured Tier 1 strategic client partnership to drive multi million sales growth across North American territory. Inspired and led direct team, instilling innovative market / consumer analysis to drive data led future marketing campaigns. Show less

WorldPay: Royal Bank of Scotland Merchant Acquiring Services & Verifone UK SME GTMShaped new brand and product propositions from concept to execution to enable businessacquisitions across retail, travel and hospitality sectors to attain highly profitable new business growth in the first quarter. Pioneered multi-media Channel Management charter, deploying effective SME EMEA channel partner business development plans.

Spearheaded multiple marketing leadership programmes across key clients as Comms subject matter expert. Maintained effective CEO stakeholder relations, continually securing new consultancy projects through credible market reputation. Key clients and achievements:Nota Bene Global – Lifestyle and Travel Management ServiceFormed marketing strategies, developed brand, controlled creative/digital/PR; media agencyagreements, delivered engaging marketing solutions and achieved high… Show more Spearheaded multiple marketing leadership programmes across key clients as Comms subject matter expert. Maintained effective CEO stakeholder relations, continually securing new consultancy projects through credible market reputation. Key clients and achievements:Nota Bene Global – Lifestyle and Travel Management ServiceFormed marketing strategies, developed brand, controlled creative/digital/PR; media agencyagreements, delivered engaging marketing solutions and achieved high market reach for BWAYachting, Burj Khalifa & Waldorf Dubai. Pioneered bespoke product development and partner campaign management, leading effective project management for Belmond (Orient Express), Christies Global Real Estate; Savills London. Generated competitor and client analysis vs. marketing metrics and analytics to drive data led strategic decisions.St Regis Hotels – Starwood Hotels GroupFormulated and launched guest, B2B and high net worth International Polo Programme, instilling brand ambassadors and effective profiling to generate high level of new subscriptions. Controlled multiple agency relations to devise engaging editorial content across 3 publications, launch inaugural bi-annual St. Regis compendium and generate “Guide to the Ultimate Bloody Mary”.Royal Salute Whiskey – Pernod RicardReidentified brand to associate with sport, identifying Polo as target market segment for Whisky drinkers to launch creative campaigns and lead events for Royal Salute Jubilee Cup. Sourced suitable sporting ambassadors, drove effective media planning and delivered winning campaigns across East Coast USA, Middle East and UK.Sentebale – Prince Harry, CharityShaped promotional materials, managed VIP (St. Regis New York and White House, Washington) events, secured CBS TV coverage agreement and gained Ralph Lauren sponsor engagement to deliver million dollar charity donations from effective auctions. Launched brand positioning and communications to increase charity visibility. Show less