Current CMO at Beekman 1802, a skin health company with the belief that There is Beauty in Kindness. Brad joined the team in early 2020 to help lead overall brand strategy, positioning and communication that evolved the company into a top clean beauty, skin barrier and microbiome friendly brand. Brad led the brand launch at Ulta Beauty resulting in the #1 clean beauty launch of 2020 and Ulta’s Skincare Brand of the Year in 2023. Brad was a key part of the strategy team that led to a private equity majority investment in December 2021. Beekman 1802 recently had a banner year in sales and growth while also winning 27 awards across product innovation - including another Allure Best of Beauty, marketing campaigns (best product launch - Potato Peel x Mrs Potato Head), and awards across all distribution channels. Brad's team and responsibilities include Brand Marketing, Social Media, Digital, Creative, New Product Development / Innovation, and PR in addition to managing retail Sales, Field Sales, and Education for the Ulta Beauty business.

SVP, founding member and brand lead of the mission-driven beauty brand Seed Phytonutrients, a line of sustainable and clean hair, skin, and body care products incubated within L’Oréal. During his role at Seed, Brad was responsible for leading the brand and overall brand strategy including day to day operations, Marketing, Product Development, Creative, Finance, Sales, Supply Chain Operations, Ecommerce, Digital and Social Media teams.

Global Marketing head for Pureology Professional Hair Care within the L'Oreal Professional Products Division in charge of global brand and marketing strategy, innovation and product development, creative direction and driving future brand growth for the Pureology brand worldwide.

Global Marketing category head leading brand/product development and marketing strategy for the following categories: Haircare, Men's Skincare, Bodycare, Fragrance, Basic Facial Skincare (including Ultra Facial range, Basic Cleansers, Moisturizers & Toners), Baby, and last but not least ... Dog and Horse.Environmental/Sustainability lead for Global team.Manage strategy and development for key seasonal initiatives (i.e. Holiday, Earth Day, etc).

Global Marketing Director in charge of strategic brand development and marketing for Haircare, Men's Skincare, Body and Fragrance categories.

Senior Manager on the brand's Strategic Developmentteam, working on new product development, advertising and brandcommunication strategy for multiple brands within the Skincareportfolio.

Brand manager in the Marketing department of L'Oreal Paris, focusing on skincare brands.

Manager of customer strategy, consumer insights and analytics for Banana Republic Marketing team. Led cross-channel loyalty and CRM efforts (email, catalog, direct mail, in-store) including hyper segmentation, offer strategy, creative development, management of database vendors and strategy partners. Strong CRM campaign, creative, strategy with consistent high ROI's led to 2x the marketing budget being allocated to loyalty team to drive the business. Managed the Banana Republic Credit Card business and key member on the team that launched the top tier, and highly successful Luxe card program.

Marketing analyst focusing on customer research/strategy, marketing effectiveness measurement (Relationship Marketing, Media, Online, Catalog), loyalty program development and measurement, and overall brand strategy.

Financial analyst working across merchandising category expense management and monthly close process with Controller. Partnered with Financial Planning & Analytics on key projects (from real estate to merchandising to marketing), 3 year long range planning sales and profit targets, and developing executive presentations closely with CFO team.