Operation Technology is an award-winning team of web design and search engine marketers providing mobile responsive website design services, search engine optimization (SEO) and digital marketing services.* Website Design & Development - WordPress Web Design* Search Engine Optimization (SEO) - Technical SEO. Ranking highly competitive keywords to build targeted traffic and leads. Keywords include: medical supply company, diabetes educator, SEO agency, Chicago internet marketing services, Chicago homeless shelter, Ostomy Supplies, SEO marketing services, massage therapy school, tax preparation Chicago..and many more.* Search Engine Marketing (SEM)* Local SEO / Google Business Profile Optimization* Social Media Management* Digital Marketing* Google Ad Words & Bing Ads - (Pay Per Click)* Retargeting / AdRoll* Facebook Advertising* Content Marketing and creation * Lead Generation* Link BuildingMy technical skills include:Search Engine Optimization / SEO - On-page, Off-page, technical SEOSearch Marketing / SEM - Google AdWords, Bing Ads, Pay Per Click (PPC) ManagementContent Management Systems (CMS) for Web Design - WordPress CMS, Squarespace, WIX, Shopfiy and more.Web Analytics - Google AnalyticsCoding Skills - XHTML, CSS, Javascript / JQueryOther Software - Ahrefs, SEMrush, Screaming Frog, ChatGPT, Brightlocal, AdRoll and more.

Liaison between Marketing and any third-party resources to ensure successful execution of business requirements for all online-based initiatives, including internal and external websitesSearch Engine Optimization (SEO) - Lead website optimization for multiple websites to ensure relevant and targeted visitors and best visitor experience. Organic search traffic increased from 32% to 61% on agency site ISAC.org within 4 years. Top organic search rankings in many competitive keyword phrases via on-site and off-site optimization including safe backlinking.Maintains site metrics and reports the performance of web activityLeads SEM/SEO strategies and deploymentSupports database marketing responsibilities to provide consultative guidance to rest of agencySupports agency email marketing initiativesManage web content for multiple agency websitesSocial media managementDesign, website architecture & strategy

Responsibilities: Marketing Project ManagementCRM / E-messaging Implementation & ManagementWeb Content Strategy & ArchitectureManage State Agencies Content Management Systems (CMS)Social Media ManagementSearch Engine Optimization (SEO)Search Engine Marketing (SEM) / Pay-Per-ClickInteractive Marketing Implementation & ManagementWebsite Analytics

Developed and executed strategic marketing programs for a diverse portfolio of USG markets including environmental / erosion control, agricultural, industrial / acoustical panels and oil well cement at various life cycle stages. Developed business cases, analyzed market trends and set product performance standards based on industry benchmarks, local market characteristics, customer needs and competitive dynamics. In addition, provided sales and marketing support for 18 sales representatives and four area managers across the U.S. and Canada for markets totaling over $25 million in annual sales. Managed website content and digital marketing strategy for multiple divisional websites. This included search engine optimization (SEO), PPC, design and email campaigns.Key Achievements and Projects:• Managed the strategic development and execution of over seven new product launches which included the development of brand messaging, marketing brochures and data sheets , website design, sales communication tools and training materials. • Project Manager and programmer for development of Levelrock.com flooring website which included implemenation of Pay-Per-Click, Search Engine Optimization, and lead generation / distribution tools to enhance product exposure.• Expanded USG environmental business opportunities to England, Canada, Guatemala and Korea via partnerships with manufacturer's representatives, international distributorships and end use product applicators. • Managed USG web design and online marketing functions for external divisional websites and internal M.S. SharePoint intranet sites.• Liaison with I.T., business development team, divisional market managers and corporate communications group to update product information and promotional advertising content on high volume corporate site. • Managed online marketing projects with external agencies and consultants to develop brand messaging and extend usability experience for divisional and corporate site.

Managed USG research functions for Industrial Products Division which included market intelligence segmentation, and R&D for new applications. Owner of Lime, Safe Filler cement and Industrial Panel product categories. Additional duties included web strategy, search engine optimization (SEO) and content development for multiple high volume divisional sites. Key Achievements and Projects:• Managed strategic web development, execution and ongoing maintenance of existing divisional websites. In addition implemented web analytics which improved targeted customer traffic by over 20%.• Developed and implemented Mineral Fiber Board / Acoustical Board strategic business plans which included development of annual budgets, ongoing forecasting and go-to-market initiatives. • Managed market intelligence for agricultural market throughout the U.S. and Canada utilizing online and internal mediums.• Implemented search engine marketing (S.E.M.) tactics to enhance and optimize divisional websites utilizing Google Adwords and Yahoo! Pay-Per-Click, SEO best practices, on page text formatting and, content architecture.• Developed USG divisional internet advertising campaigns utilizing rich media applications with support from internal resources and agencies.

Provided analytical and decision support to Executive and Department Management on business development opportunities and strategic initiatives. Conducted market analysis including economic forecasting, competitor analysis and distribution planning for Tile and Grid business units. Generated cost models and analysis necessary to ensure effective use of manufacturing facility resources which reduced costs and maximized profit.Key Projects and Achievements:• Completed rollout of company-wide hourly payroll system to USG Ceiling and Tile manufacturing plants.• Assisted in conversion of five USG manufacturing facilities to new cost book compilation system within scope and budget.• Executed rollout of Manufacturing Cost Application System (MCA) to USG Ceiling and Tile manufacturing plants. Trained plant employees on usage of new cost system.• Created first divisional intranet site which centralized the distribution of reporting for all North American markets. Site reduced the dissemination time for the ceiling tiles and grid manufacturing plants by two days which enabled efficiencies in overall business forecasting and the reduction of distribution costs. • Automated monthly corporate quality and manufacturing cost closings via programming which reduced closing time by two days.