Lead a team and partner with Sales to drive measurable results across the funnel while building the brand. Developed a hybrid demand gen model with supporting tech stack to combine the best practices of high-touch medical device marketing, scalable software-as-a-service sales, inbound content campaigns and account-based marketing. Optimize spend across channels including paid and organic social, display, SEO and SEM.

Owned demand generation and campaign development supporting Commercial Direct Sales:• Reduced cost per opportunity by 30% by coordinating broad-based campaigns with high-touch ABM sprints and improved targeting, testing & video content• Migrated offline content to simple, online explainer videos to break down complex tax and utility incentives into easy-to-digest competitive advantages for SunPower• Positioning and message development for battery storage solutions

Ran fast and broke things during several assignments within the Product Marketing org:• Led 4-person team to identify strategic opportunities for Facebook Protect & Care Customer Support including company-wide support customer satisfaction metric, performance benchmarks, and bot-burnout points in user support journey • Developed acquisition campaigns informed by social listening at scale to drive adoption and stickiness for Facebook Marketplace • Authored internal POV on generational considerations when defining customer support experiences - digital natives through digital immigrants • Program managed the Building Global Communities initiative with senior leadership

Recruited by CEO and former boss for one-year assignment to lead introduction of new B2B SaaS solution, stand-up customer success team, and support field sales:• Go-to-market lead for new SaaS product with freemium-to-premium pricing model; led cross-functional team to meet aggressive launch date deliverables• Developed and executed ABM plays deployed across digital and offline channels to drive top of funnel• Led transformation of offline certification program to online offering

• Led a team of nine in developing strategic marketing plans and innovative programs to drive growth for key Seller initiatives and deliver over $20 million in incremental fee revenue• Worked closely with PR, Community, and Customer Experience teams to integrate social channels into marketing plans including eBay for Business, live Periscope and webinar events • Collaborated with senior executives to manage risk, represent customer, and craft a unified narrative for significant updates to Seller Reputation

• Met aggressive adoption goals of key selling initiatives across segments through multi-channel marketing plans, beating financial targets for Returns program.• Conceptualized and launched innovative programs to deliver against goals; programs included Retention Specialists for the Global Shipping Program and Returns

• Led overhaul of eBay Seller Center website including personalized recommendations and content based on individual seller profile resulting in improved SEO (+18%)• Exceeded adoption targets for Picture Quality Requirements launch 2 months early

Co-founded an integrated digital and direct marketing agency serving blue chip clients and fast-moving start-ups with average annual net fee billings of $3+ million. Developed pioneering demand gen programs by combining analytics-based understanding of customers with creative that built the brand while driving response and sales. • Evolved traditional influencer marketing to digital platforms for Bacardi brands; started with Dewar’s and expanded digital infrastructure and programs to all premium Bacardi brands• Brought M. Gladwell’s The Tipping Point principles to life in pioneering CRM programs for Comcast, Bayer Healthcare, and the Sacramento Kings• Worked with Cisco Field Sales organization to build proprietary lead generation program that was extended across several sectors including State and Federal • Developed relationship with Goodby Silverstein & Partners as their ‘go to’ for data-driven digital marketing solutions; projects included Gametap, HP, Comcast

Rose to Director of Account Service & Operations working on B2C and B2B brands including British Airways, Cisco Systems, Gateway Computer, Micronpc, Netscape, Oracle, Siebel, Sun Microsystems. Managed P&L to margins exceeding 30%. Agency acquired by IPG in 1997 and re-branded Draft Worldwide in 2001. 150+ employees.