Bradley Hecht

Bradley Hecht Email and Phone Number

Chief Customer Officer at The RepTrak Company @ The RepTrak Company
Bradley Hecht's Location
Greater Boston, United States, United States
About Bradley Hecht

A seasoned executive with extensive experience at CEB, Gartner Group, Yankee Group and MIT, Bradley is a passionate leader who has excelled as an individual contributor, team lead, and executive in market-leading firms, start-up organizations, and globally branded turnarounds. Extensive experience building, growing, and managing scalable, global research and advisory firms, including sales, delivery, product and content teams.

Bradley Hecht's Current Company Details
The RepTrak Company

The Reptrak Company

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Chief Customer Officer at The RepTrak Company
Bradley Hecht Work Experience Details
  • The Reptrak Company
    Chief Customer Officer
    The Reptrak Company Feb 2022 - Present
    Boston, Massachusetts, Us
  • The Reptrak Company
    Evp Global Advisory And Content
    The Reptrak Company Jan 2018 - Feb 2022
    Boston, Massachusetts, Us
  • Ovum
    Global Head Of Research, Ovum, An Informa Company
    Ovum Sep 2017 - Jan 2018
    London, London, Gb
  • Reputation Institute
    Chief Research Officer
    Reputation Institute Jul 2014 - Aug 2017
    Boston, Massachusetts, Us
  • Ceb Iconoculture
    Chief Operating Officer
    Ceb Iconoculture Sep 2006 - Jun 2014
    Arlington, Va, Us
    Iconoculture COO, with global responsibility for Iconoculture sales and marketing, advisory and content, consulting and customer service organizations.Global Head, Iconoculture Research, Advisory and ConsultingHired to instill global operations and advisory management discipline. Responsible for all aspects of global advisory, consulting and content delivery. Deployed advisory operations framework, including research agendas, coverage areas, roles and responsibilities, and key research and operational metrics. Reduced Iconoculture advisory budget over 40 percent while improving delivery volume and quality. Global Head, Iconoculture Sales, Marketing and Customer SupportManaged Iconoculture’s global agency, corporate and sales support organization. Responsible for all aspects of sales management and customer service, including sales forecasting, pipeline management, territory planning, compensation, hiring, training, contract management and support.Executive Sponsor for High Profile, High Value AccountsPrimary responsibility for relationship development and sales support with the largest, most strategic Iconoculture accounts.
  • Yankee Group
    Chief Research Officer
    Yankee Group May 2001 - Sep 2006
    Boston, Ma, Us
    Chief Research Officer and Chief Product Strategist at Yankee Group, where he managed Yankee Group’s global product portfolio, as well as its research, advisory, consulting and content organization. Mr. Hecht also served as the company’s executive vice president of business operations and strategy, where he developed and implemented operational efficiencies in the sales, research, and client account management organizations.Reengineered, Managed Global Research and Advisory, Deployed Research Architecture and Operational FrameworkHired by CEO to end 3 year, double digit revenue slide and instill global operations and product management discipline. Managed all aspects of 130+ person global research, consulting and editorial team. Deployed research and consulting architecture and operations framework, including analytical frameworks and templates, research training, analyst roles and responsibilities and key research and operational metrics. Built High Growth, Scalable Product Line, Managed $40M, 100+ Product Portfolio, Implemented Aggressive PLM ProcessDesigned, built, and managed quantitative Decision Instrument (DI) product line, including market forecasts, trackers, dashboards, ROI, TCO and vendor evaluation frameworks. Most profitable YG product ever, 3 year CAGR 180%, 100%+ renewal rates. Converted non-scalable, non-repeatable Survey product line from $1M cost center to scalable, renewable, 50% GM business in 18 months. In partnership with Monitor Group, built high margin, high profile brand analysis platform and product line (Brand Monitor). Pared Advisory Service product line 25%, increased profitability 20%, increased ASP 25%, new business 50% through aggressive portfolio management. Lead Research and Product Interface for High Profile, High Value AccountsKey executive in successfully promoting and completing YG sale to both DMG and Alta Communications
  • Mit
    Vice President And General Manager
    Mit 2000 - 2001
    Built, Launched and Managed MIT’s Flagship Online Media PropertyBuilt from scratch and ran the only profitable business unit of MIT’s integrated media property.Co-Developed and Executed MIT’s Global Content Expansion StrategyCo-developed and executed MIT’s content expansion plan, including global events, content expansion and partnershipsRan Online Operations  Managed Business Development and External Partners Program  Lead Sales Interface for online property, including direct sales activity, revenue sharing agreements and advertising swaps.
  • Technologyevaluation.Com
    Cofounder And Executive Vice President (Evp)
    Technologyevaluation.Com Aug 1998 - 2000
    Cofounder, Built Business Plan, Raised Funding for B2B Internet PortalRaised multiple capital rounds for TEC, a B2B portal offering web-based vendor analysis, selection and investment recommendations. Directed all Research, Analysis and Content DevelopmentDefined research strategy, trained analysts, defined agendas, reviewed all analysis and models covering hundreds of vendors over 30 technology markets. Managed Corporate Business Development Activity  Served as Venture Capital Investment Advisor
  • Gartner
    Senior Vice President (Svp)
    Gartner Aug 1991 - Aug 1998
    Stamford, Ct, Us
    Served as SVP and head of research at multiple Gartner divisions, focused on research planning and standards, model development, and analyst management, training and support. Also spent multiple years in various research and advisory positions with Gartner, including serving as founder of the most successful first-year advisory service in Gartner history.Brad was the only Gartner analyst to win all of the company’s major research awards in three consecutive years: Research Analyst of the Year, Research Note of the Year, and Strategic Analysis Report of the Year.Senior Vice President, Head of Research, Decision Drivers Division, October 1997 – July 1998 Youngest Gartner SVP ever. Vice President, Head of Research, Decision Drivers Division, August 1996 – October 1997 Founding Research Director, Decision Drivers Division, October 1995 – August 1996  Product Champion ¬– Networked Systems Management (NSM) Service, July 1994 – October 1995Youngest Product Champion in Gartner history (Age 24) Senior Research Analyst, NSM Service, October 1993 – July 1994Youngest Senior Research Analyst in History (Age 23) Co-Founder, Networked Systems Management (NSM) Service, October 1992 – October 1993 Senior Research Associate, Gartner Group Marketing, May 1992 – October 1992Senior Research Associate, Gartner Group Personal Computing Service, Nov. 1991 – May 1992Research Associate, Gartner Group, July 1991– November 1991

Bradley Hecht Skills

Strategy Competitive Analysis Competitive Intelligence Market Research Customer Insight Management Analytics B2b Strategic Partnerships Product Management Leadership Management Consulting Marketing Research Marketing Strategy Market Analysis Segmentation Marketing Start Ups Sales Lead Generation P&l Management Pricing Business To Business

Bradley Hecht Education Details

  • Georgetown University
    Georgetown University
    Science And Technology
  • Erasmus University Rotterdam
    Erasmus University Rotterdam

Frequently Asked Questions about Bradley Hecht

What company does Bradley Hecht work for?

Bradley Hecht works for The Reptrak Company

What is Bradley Hecht's role at the current company?

Bradley Hecht's current role is Chief Customer Officer at The RepTrak Company.

What is Bradley Hecht's email address?

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What is Bradley Hecht's direct phone number?

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What schools did Bradley Hecht attend?

Bradley Hecht attended Georgetown University, Erasmus University Rotterdam.

What are some of Bradley Hecht's interests?

Bradley Hecht has interest in The New England Patriots, Runner, Georgetown Basketball, Swimmer, Competitive Triathlete.

What skills is Bradley Hecht known for?

Bradley Hecht has skills like Strategy, Competitive Analysis, Competitive Intelligence, Market Research, Customer Insight, Management, Analytics, B2b, Strategic Partnerships, Product Management, Leadership, Management Consulting.

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