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Bradley Honan is the founding partner and CEO & President of Honan Strategy Group, a full-service strategic marketing research firm.Bradley’s career has centered on advising and counseling executives and high-profile political leaders about marketing, messaging, advertising, corporate reputation, and communications strategy – spanning traditional, social, and digital media.In his career, Bradley has worked for a wide range of companies across industries including; Boies Schiller, Cargill, Dannon, GlaxoSmithKline, Honeywell, Johnson & Johnson, GE, The Las Vegas Convention and Visitors Authority, Major League Baseball, Pfizer, Starbucks, TD Ameritrade, Unilever, Verizon, among others.In addition, Bradley has worked on a variety of political campaigns, including those of Bill and Hillary Clinton, Tony Blair, Mike Bloomberg, Jon Corzine, and he has advised candidates and political parties in countries such as Great Britain, Italy, Belgium, Ukraine, Colombia, Macedonia, Venezuela, and Bermuda. The outcomes of Bradley’s work have resulted in:• Companies developing more effective, more actionable go-to-market strategies based on the collection and analysis of public opinion and social media data.• Brands and companies more effectively building and solidifying their marketplace positions and reputations through higher sales and greater customer loyalty.• The planning and creation of public relations, advertising, and marketing campaigns and collateral which cut through the clutter and achieve desired outcomes.• The creation of content and media coverage for companies and brands through thought leadership research and public release surveys.
Honan Strategy Group
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Ceo And PresidentHonan Strategy GroupNew York, Ny, Us
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Ceo & PresidentHonan Strategy Group Apr 2018 - PresentNew York, NyHonan Strategy Group is a leading opinion research and data analytics firm which leverages a combination of traditional and cutting edge research and analytics tools on behalf of businesses, brands, political candidates, non profits, and government.
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ColumnistColumnist Apr 2018 - PresentBradley has authored a range of op-eds for outlets including; CNN Opinion, NBC Think, Worth Magazine, The New York Daily News, Campaigns & Elections Magazine, and City & State Magazine. The op-eds have ranged in topics from evaluating contemporary public opinion on a wide range of political and public policy issues, to business and corporate reputation, advertising, communications, and branding, to consumer trends. -
CeoKrc Research - Research Arm Of Weber Shandwick Pr - An Ipg Company Apr 2011 - Apr 2018Greater New York City AreaBradley led an global opinion research firm which worked to uncover strategic insights which were not just interesting, but actionable.At KRC, Bradley has • Spearheaded key client relationships with organizations such as Verizon, Honeywell, Bentley University, CIT, Cargill, the LIFE Insurance Foundation, Mass Mutual, Partners Healthcare, and Unilever.• Been responsible for building, growing, nurturing relationships with sister agencies including Weber Shandwick, McCann Erickson, Draft FCB, FutureBrand, Jack Morton, the Martin Agency, Golin Harris, and others.• Recruited a wide range of top-tier talent, creating the strongest staff the organization has ever had.• Developed a wide range of new offerings and product innovations such as the KRC Pulse Poll, the DC Influencer Insights, the Parent Pulse, and built proprietary models for measuring and managing corporate reputation as well as platforms for thought leadership.• Initiated the firm’s first successful foray into social and digital analytics and continue to grow that offering within the organization.• Created shareable client content that was recognized and reported on by the NY Times, the Washington Post, the Wall Street Journal, Bloomberg, NBC, CBS, the BBC, Forbes, Fox Business, CNBC, USA Today, and others. Created client-led content partnerships with a range of tier one entities, including Bloomberg, CNBC, and MIT to help more fully realize client goals further by improving the reach and credibility of their initiatives.
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Senior Vice PresidentEdelman Public Relations Jul 2009 - Mar 2011Greater New York City Area• Headed the New York office of StrategyOne, the research unit of Edelman public relations.• Generated sales of approximately $2,500,000.00 and had P & L responsibility for the New York office, achieving 107% revenue growth from year prior, and 50% revenue growth off of the office’s all time high.• Oversaw staff of 10 full time employees and a team of 3-5 subcontractors and freelancers.• Utilized public opinion polling to assist Edelman in winning multi-million dollar new business projects on behalf of Bank of America, Izod, Johnson & Johnson, Kraft, and Pfizer.• Developed new business relationships with clients including GE, Johnson and Johnson, PricewaterhouseCoopers, GlaxoSmithKline, Pfizer, Barilla, Dannon, Kraft, Pepsi, Quaker Oats, Starbucks, and Bausch and Lomb, among others and performed consulting services, including media genic and thought leadership polling, messaging testing, brand positioning, corporate reputation, crisis polling, and employee surveying. -
VpPenn, Schoen, And Berland - A Wpp Company Jun 2000 - Jul 2009New York And Washington, Dc• Designed, analyzed, and presented hundreds of public opinion surveys for clients at major companies and organizations (GE, AOL/ Time Warner, Masterfoods/ M & M Mars, TD Ameritrade, Foxwoods Resort) and high profile domestic and international political candidates and parties (Senator Hillary Clinton, Senator & Governor Jon Corzine, New York City Mayor Mike Bloomberg, NYC Public Advocate Betsy Gotbaum, and Italian Prime Minister Silvio Berlusconi, among others).• Developed strategic insights, using public opinion research, to answer critical business questions and inform public relations, marketing, and advertising initiatives and in doing so, managed a broad array of quantitative and qualitative research methodologies.• Helped design and execute multi-million dollar communications campaigns utilizing broadcast and cable TV, radio, targeted direct mail, live and digital telephone banks, Internet advertising, email marketing campaigns, and door-to-door canvassing.
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AnalystPenn, Schoen & Berland Associates Jun 2000 - Aug 2002
Bradley Honan Skills
Bradley Honan Education Details
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Survey Reserach -
European Politics -
Poli Sci
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Greens Farm Academy -
Investment Banking Inst.
Frequently Asked Questions about Bradley Honan
What company does Bradley Honan work for?
Bradley Honan works for Honan Strategy Group
What is Bradley Honan's role at the current company?
Bradley Honan's current role is CEO and President.
What is Bradley Honan's email address?
Bradley Honan's email address is bh****@****rch.com
What is Bradley Honan's direct phone number?
Bradley Honan's direct phone number is +120262*****
What schools did Bradley Honan attend?
Bradley Honan attended University Of Connecticut, The London School Of Economics And Political Science (Lse), The University Of Connecticut, Greens Farm Academy, Investment Banking Inst..
What skills is Bradley Honan known for?
Bradley Honan has skills like Strategic Communications, Public Relations, Strategy, Social Media, Quantitative Research, Corporate Communications, Crisis Communications, Leadership, Market Research, Politics, Qualitative Research, Marketing Communications.
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