Engineering paid media campaigns across Google and Facebook for a pioneering SaaS company specializing in AI-driven digital marketing creatives. Developing advertising solutions that included Google Search, Google Performance Max, Google DemndGen, Google Display, and Meta Ads to support client organizations in raising crowdfunding capital for AI-centric startups.Amplifying campaign performance by leveraging advanced advertising technologies, achieving significant ROI for clients.

Doubled event attendance at award events and decreased CPA for scientific symposiums by leading targeted event marketing strategies for a prestigious 200-year-old nonprofit promoting science and STEM education.Created media plans used for email and advertising campaigns that measured results in a dashboard reporting on conversions, CPA, ROI and ROAS.Optimized a multi-phase lead generation campaign to build an email database of scientific audiences interested in scientific collaboration. Planned strategies using Google PerformanceMax, Facebook, LinkedIn and Twitter advertising, choosing the best approach based on audience demographics and goals.Initiated the use of Adroll to increase conversions through remarketing.Spearheaded the use of ChatGPT to optimize email and advertising copy.

Raised $100K in a one-month online digital fundraising campaign, managing the digital marketing efforts for an organization that trains doctors to treat cataracts in the developing world.. Increased conversion rates by 20% in an email lead generation campaign for potential donors through the A/B testing of landing pages.

Grew social media followers from a combined total of 10K to over 100K on Facebook, LinkedIn, and Twitter within 2 years.

Led non-profit organization with 1K members.Planned and managed panel discussions on artificial intelligence.Implemented a new website and SasS association management software.

Devised a social media strategy for Department of Surgery using Facebook, Twitter, LinkedIn, and YouTube to educate patients on cardiac, cancer, and transplant surgery.Raised $300K through a social media campaign for pancreatic cancer awareness.Attracted 38K monthly page views to a newly established blog on surgery and related healthcare

Provided advice on web tools such as blogs, wikis, bulletin boards, chat and video.

Project Manager & Management ConsultantDeveloped a Microsoft Access database of financial and marketing data for independent film industry used to create development and marketing budgets for new titles

Created a product development workshop for clients to plan and sell digital products and services. This workshop was sold to participants for $2K per day.

Created a product development workshop for clients to plan and sell digital products and services. Workshop was sold to participants for $2K per da

Consulted in trading technology area.