I currently head up the Marketing Department for Preston Baker Estate and Letting Agents. Very different to my previous industry, and full of unique challenges. I love how diverse and competitive this market is.

As a Freelance Professional, I deliver expert marketing and financial services to a range of businesses across the UK. My duties include:Conducting research to identify original products, paths to market, customer base, and niche areas.Tracking market trends and competitor activities using programmes Jungle Scout and Amazon Seller Central.Designing new products/components using AutoCAD, determining specifications, and sourcing international suppliers.Developing robust marketing… Show more As a Freelance Professional, I deliver expert marketing and financial services to a range of businesses across the UK. My duties include:Conducting research to identify original products, paths to market, customer base, and niche areas.Tracking market trends and competitor activities using programmes Jungle Scout and Amazon Seller Central.Designing new products/components using AutoCAD, determining specifications, and sourcing international suppliers.Developing robust marketing strategies and track sales/market share performance. Creating, building, and optimising company websites. Producing year-end financial statements and accounts for small businesses. Show less

Executed marketing strategies, managed budgets and devised digital roadmaps to meet business objectives. Increased B2B sales and generated new income streams.Managed email campaigns, continually increased sales and reduced spend by minimising cost per conversion (achieving above-market-average click-through rate).Oversaw PPC advertising, reducing cost per acquisition increasing conversion rate. Created, maintained and optimised company websites using WordPress.Created… Show more Executed marketing strategies, managed budgets and devised digital roadmaps to meet business objectives. Increased B2B sales and generated new income streams.Managed email campaigns, continually increased sales and reduced spend by minimising cost per conversion (achieving above-market-average click-through rate).Oversaw PPC advertising, reducing cost per acquisition increasing conversion rate. Created, maintained and optimised company websites using WordPress.Created business social media presence from start-up to raise brand awareness and build consumer trust. Coordinated campaigns across Facebook, Twitter, and Google+.Produced copy and graphics to engage targeted audiences across a range of platforms. Designed eBook to monetise financial advice and create new revenue stream. Spearheaded dialler campaigns, secured new business, converted leads, and closed deals.Led, trained and managed successful team of staff. Evaluated campaign performance and identified areas for improvement.Oversaw relationships with external advertising agencies, partners, solicitors, accountants, and other key stakeholders. Show less

Successfully established a lead generation department that produced regular monthly revenue. Promoted to role of Business Development Manager in recognition of achievements. Led, trained, and performance managed staff team, championed culture of motivation and efficiency.Generated high-value leads and converted new sales.Oversaw 20+ national accounts.Delivered exceptional customer service.Maintained company hardware and software infrastructure.