• Responsible for the ongoing development and execution of a global digital strategy that ensures alignment with the corporate strategy for the world’s leading manufacturer of safety products• Manages a global team of digital marketing professionals, including hiring, day-to-day job responsibilities, performance reviews, and career development planning• Manages budget, vendor selection, contract negotiation, and ongoing relationships for all marketing technology decisions related to web properties, social media, and search engine optimization (SEO)• Manages strategic initiatives for SAP Hybris platform, including the development of new functionality and UX enhancements to MSAsafety.com• Leads the expansion of B2B eCommerce capabilities into global markets• Implements and applies UX testing programs, surveys, focus groups and customer visits to ensure continuous improvement of MSA’s web platform is driven by customer expectations• Establishes key performance indicators to track the effectiveness of digital marketing strategies and drive data-based decisions by regional marketing teams• Manages the digital brand integration of company acquisitions, including website and social channels• Leads the collaboration between cross-functional global teams including Marketing, IT, Customer Service, Customer Experience and Corporate Communications for digital marketing projects

• Managed a global team of content administrators and UX specialists for the world’s leading manufacturer of safety products• Managed day-to-day operations, content administration and development of MSA’s Hybris web platform for 40 websites in 21 languages, resulting in a 38% increase in overall traffic• Collaborated with IT to ensure proper integration of SAP Hybris platform with SAP and CRM solutions• Facilitated improvements in efficiency of E-Business team, resulting in decreased reliance upon outside vendors and a 25% increase in the number of requests completed within 24 hours• Prioritized and managed the implementation of UX enhancements to improve customer experience• Provided training and support for regional marketing teams to leverage global digital capabilities• Gathered requirements, coordinated testing and managed deadlines to ensure major web development projects were completed on time and within budget• Developed and executed social media tactics to grow the brand’s social reach by over 300% • Supported digital marketing initiatives at major industry trade shows such as FDIC• Presented digital marketing initiatives at MSA sales and marketing conferences globally

• Planned and executed web marketing initiatives for a mid-sized telecommunications provider• Responsibilities included web content, ad banners, landing pages and email marketing campaigns• Acted as the primary liaison between Corporate Marketing and IT departments for all web related projects and ensured business requirements were clearly communicated and fulfilled• Led the strategy and vendor selection for the redesign and launch of a new ArmstrongOneWire.com• Defined the functional and UX requirements for a custom B2C eCommerce solution for telecommunications services, resulting in over 1,000 orders in the first two months following launch• Managed day-to-day relationship with consultant Synacor to launch multiple generations of the Armstrong mywire customer portal that was visited by 85,000+ customers on a weekly basis• Responsible for Google AdWords pay-per-click campaigns and all web analytics reporting and analysis• Created web marketing plans to support new product launches and value added programs• Led the vendor selection and customer feedback processes, to select and implement a new web based email application accessed by 100,000+ customers each week• Represented marketing during the implementation of StrongView email marketing platform• Participated in the development of Armstrong’s comprehensive social media strategy

• Designed user interfaces for internal and public web applications for a diverse group of companies• Published content and graphic changes on customer facing websites as required by Marketing• Migrated Armstrong cable websites to Microsoft .NET platform with updated UX• Managed and designed a microsite that was repackaged and distributed by the National Cable Television Cooperative to educate consumers about the digital transition• Created and implemented UX for customer account portal, including account summary and bill pay• Compiled web analytics reports on a monthly basis for executive review

• Designed and maintained websites for NASCAR drivers, teams, and sponsors• Recruited clients and managed customer relationships, including nationally recognized names such as Procter & Gamble’s Tide brand and NASCAR champions Terry Labonte and Matt Kenseth• Created web content to increase online engagement with consumers and media members• Launched multiple B2C eCommerce sites for mid-sized retail companies