Brad Binder Email & Phone Number

Indianapolis, IN, US

Indianapolis, IN, US

Indianapolis, IN, US

• Managed corporate marketing functions for the US market, including brand management, product launch, advertising, SEO, marketing collateral, and social events
• Increased social media followers on LinkedIn by 80% and Facebook by 49%
• Increased website traffic by 12.5%
• Prepare reports of findings, illustrating data graphically and translating complex findings along with recommendations to C-suite and stakeholders
• Collect and analyze data on client demographics, preferences, needs, and buying habits to identify potential factors and trends affecting product demand
• Devise and evaluate methods and procedures for collecting data, such as opinion polls and questionnaires, to obtain existing data

Indianapolis, IN, US

• Develop strategic planning to build the brand and produce lead generations contributing to growth in excess sales of $10+ million within the United States and global markets
• Identify marketing trends and introduce appropriate strategic initiatives to fit within company standards
• Develop content & media focused on inbound marketing
• Produce print & digital marketing campaigns focused on B2B on a global scale, raised website traffic by 150%
• Focus on new marketing initiatives to provide measurable ROI which included increasing email open rates from average 18% to 33%
• Serve as HubSpot administrator developing workflows for sales teams & securing online assets

Northridge, CA, US

• Created and implement seasonal digital marketing plans with the goal of boosting recruitment #s for the Indianapolis market
• Prepared program ads for digital marketing with social media accounts, raising Facebook followersby 500%
• Incorporated image and design tools such as Canva and Adobe Creative Suite
• Co-ordinated on-site events including Indianapolis Colts home games, VIP events & training camp
• Photographed events involving staff to include in training modules and future ads
• Designed new internal signage to coincide with brand guidelines within Lucas Oil Stadium

• Managed marketing for all centers throughout Indiana, Illinois, Michigan, Minnesota, Arkansas,Kansas, Nebraska, and Oklahoma
• Conducted research, analysis, planning, and preparation of marketing strategies & campaigns forassigned centers
• Conceived and led an internal quarterly company-wide promotion that focused growing sales andcommunity involvement, increasing patient visits by 118%
• Served as corporate spokesperson for occupational health presentations, meetings & tours with local hospital suite, manufacturer owners & politicians
• Trained and educated center staffs for public media events and department staff on marketingprojects, policies and procedures
• Partnered with media and advertising outlets to maximize exposure for MedExpress includingfinancial management/budgeting

Columbus, Ohio, US

• Conducted B2B & B2C lending sales, including commercial loans, refinancing, retirement, credit lines, merchant services
• Built and maintained an investment portfolio in excess of $1 million within 5 months
• Series 6, Series 63, and Life/Health Insurance licensed

• Responsible for direct-to-consumer sales of personal banking products
• Handle B2B sales of small business banking and lending products
• Review existing customer accounts for compatibility with new banking and investment products
• Communicate with current customers and community members to generate sales leads
• Follow up on sale leads to establish new client relationships
• Educate new and existing customers on financial planning, investment, and banking products

Purchase, New York, US

• Oversaw large, high volume-mass merchandising accounts in the day to day sales, ordering, marketing, and handling of Pepsi affiliated products. Executed all marketing and sales programs to drive increased sales.
• Initiated and maintained productive business partnerships with customer management teams including securing instore positioning at no cost
• Negotiated and implemented instore contests and promotions to garner increased sales and market share
• Managed merchandisers and delivery drivers to ensure peak job performance and customer stock maintenance

New York, NY, US

• Created and managed cost effective marketing campaigns on a regional level and secured key product positioning for Sony merchandise for Indiana, Western Ohio, and Northern Kentucky. In charge of sales of the Sony music.
• Designed, managed, and executed artist in-store performances and promotional functions at diverse venues
• Developed cross merchandising opportunities and promotions with non-music retailers, professional sports teams, television, radio, and local print and online publications
• Targeted and distributed advanced promotion for Sony artists through local media and at touring venues
• Created convention booths for direct to public sales at national and traveling conventions including both the annual Star Wars Convention and Gen Con

New York, NY, US

Bba, Marketing & Music Business

Pre-Law

Education record