- Spearheaded the growth and management of a creative marketing studio, overseeing day-to-day operations, prioritizing workloads, and building a talented team of subcontractors. Ensured the delivery of impactful solutions to clients, cultivating over 25 client relationships and translating their goals into measurable business directives.- Captured brand library images for major clients including FedEx Freight, Ashley Home Furniture, Complex, Ford Motors, and French Truck Coffee, ensuring consistent visual representation with existing brand assets.- Boosted French Truck Coffee Memphis' Instagram presence, achieving 44% follower growth in 6 months and enhancing community engagement through branded booth design and event planning.- Established and defined brands like Eloise + Co, a pet products company, through rebranding to reposition it in the market, and FGF USA, a supplement company, by developing all B2B marketing assets and product labels.- Led the "Hear Her Voice" visual campaign identity for the Center of Violence Prevention and Research, executing their first large-scale awareness campaign.- Collaborated with backend developers to automate a property feed for Coastal Lifestyle Realty using WP subdomains and Javascript, reducing weekly maintenance to zero.

- Redefined and managed the CEO's all-team newsletter experience, overseeing global distribution and enhancing engagement across the enterprise.- Served as design lead on sustainability projects, collaborating with teams to assess new program impacts and developing illustrated infographics to communicate complex information to media outlets.- Led design efforts for FedEx Express & Services, creating a modern and dynamic internal landing page experience and collaborating with IT developers to migrate infrastructure from legacy servers.

- Executed a 10-member team sprint focused on making the brand more attractive to GenZ & Millennial consumers and future talent, which was socialized with the IMC VPs and helped shape future strategies.- Orchestrated an audit of over 9000 images within the FedEx brand library, utilizing A/B testing and focus groups to develop a modern and digital strategy.- Built creative assets for various internal and external uses, including Enterprise-wide lock screens, CMO & SVP email mastheads, new sustainable package & tape designs, and .gifs.- Oversaw a consulting agency's workload, creating over 100 new icons for the brand library and collaborated on guidance for the brand's logo color in both digital and print photography.- Managed photo productions, handling on-set coordination, casting, domestic & international location scouting, shot list creation, and overall production logistics to ensure high-quality content aligned with brand standards.

- Managed the daily distribution of the daily email channel, and leveraged the Adobe CS to aid in designing and developing video, graphic, and imagery content for sharing across all internal channels.- Executed a complete analytical analysis for the Scan channel by collecting 15+ categories of data.points from over 100 emails to better guide the team's strategy for the next fiscal year

- Conducted a comprehensive marketing assessment analysis to track & improve the program's visibility on fedex.com and keep a running inventory of hundreds of marketing assets.

- Launched & built the clinic's online footprint including website, social media channels, and SEO while managing all digital recruitment advertising design, spending, and placement resulting in a 700x ROl for FY22.

- Analyzed customer data trends to develop insight dashboards and refine product positioning for a portfolio of healthcare products, reporting this directly to the director of marketing weekly- Spearheaded the asset creation and planning of a daily, cross-platform social media campaign for Wellin, a company in the ST Co. portfolio, while also building a Facebook group of over 500 members for the brand

- Photographed, retouched, and delivered images for 30+ events on campus- Created content for Purdue’s print and web media including marketing brochures and website imagery- Implemented an efficient system to categorize and store digital content

Collaborated with a team of ambassadors to organize events and activities for Purdue alumni executives

Coordinated event planning for a residence hall of 750 students while gaining 180 hours of community outreach volunteering

Advised freshman business students on professional etiquette and helped establish goals for career growth

- Audited 400 SMB's to perform market research in order to improve service offerings by FedEx Ground - Reconstructed the existing FXG Transit Map, implementing dynamic mapping & customer driven design

- Photographed, retouched, and delivered images for 20+ events on campus- Facilitated communications with national brands such as Jägermeister & Mike’s Hard Lemonade to produce content for their social campaigns